Shark Fights announced in a press release that a portion of the sales it receives from its PPV this Saturday will go toward a charity assisting children of service veterans.
According to the Shark Fights’ press release:
In honor of the men and women who serve the United States in the armed forces, Shark Fight Promotions chose to donate a portion of the pay-per-view sales to Freedom Alliance’s Scholarship Fund. The fund is dedicated to the children of Americans who have lost their lives or have become permanently disabled while defending the country through their military service. Thousands of soldiers, sailors, airmen, marines and guardsmen have been killed or disabled in the War on Terror; the fund aids the children of these brave men and women by providing them with scholarships to attend college..
“We strongly believe in maintaining a charitable element to our business and think it is extremely important to honor our troops. Supporting Freedom Alliance combines two subjects everyone at our company is passionate about. Freedom Alliance is an amazing organization and the scholarship fund is a worthy cause,” said Brent Medley, president of Shark Fight Promotions. “We are honored to help the children of our service men and women.”
Payout Perspective:
This is a great PR move by Shark Fights since the event will be held on September 11th. It sets them apart from Shine Fights, which is holding a PPV a day before and the organization names are similar that it may be confusing to a casual fan. It also recognizes the significance of September 11th and shows that it understands the sacrifice of veterans.
The goodwill obtained through this gesture will exceed the donation it will make to Freedom Alliance.
Leave a Reply