Here’s a look at the Affliction advertisement featuring Georges St-Pierre that appears on the back page of GQ’s February edition of the magazine.
Payout Perspective:
Brock Lesnar may be the biggest draw in the sport right now, but if St-Pierre continues to increase his profile with high-level sponsorships, magazine covers, and television appearances, it won’t be long before he becomes the biggest attraction MMA has to offer. He’s not a heavyweight, sure, but he’s one hell of a fighter and his appeal goes also transcends that mainstream divide – he has serious cross-over potential.
big time cross over appeal, in Canada he is one of the top sports athletes, named male athlete of the year on sportsnet (i think)
A nice clean ad. A very good strategy to make the focus GSP, and less on the actual affliction products he is wearing. Fits right in with the style of advertisement commonly found in GQ. Its just a matter of time before he is the face of mma.