Silver Star has debuted Manny Pacquiao’s “Destroyer” Collection to the combat sports world in time for his up-coming bout with Miguel Cotto on November 14th.
(IRVINE, CA) – Silver Star Casting Company is proud to introduce the Manny Pacquiao “Destroyer” collection to the brand. Built around Pacquiao’s “Destroyer” moniker, the collection will feature a signature Manny “The Destroyer” Pacquiao tee that will be available online November 11, 2009, followed by a full streetwear collection in stores internationally in Spring 2010.
A champion in six weight classes, Pacquiao is also rated the #1 pound-for-pound boxer in the world by Ring Magazine, considered one of the world’s most influential people for the year 2009 according to Time Magazine, and listed by Forbes Magazine in its annual Celebrity 100 List for 2009.
“Silver Star wanted to create a collection with one of the most admired and recognized athletes in the world,” says Silver Star owner, Luke Burrett. “Manny Pacquiao’s rise to super-stardom is proof positive that hard work and perseverance thrives in the spirit of a champion.”
Manny Pacquiao will fight Miguel Cotto in a catchweight bout at the MGM Grand in Las Vegas on November 14, 2009.
Silver Star Casting Company is an “in demand” lifestyle clothing brand with an innovative style. Based in the apparel hub of So. California, Silver Star delivers trend setting merchandise to retailers nationwide. Seen on athletes and celebrities alike the brand is available through Macy’s, Dillard’s, Tilly’s, Journey’s, Pac Sun, and more. In over 3,000 doors nationally and over 45 countries globally, Silver Star has been defining and setting apparel trends for over 16 years.
Payout Perspective:
It’s interesting to see some of these graphic tee companies like Silver Star, and before it Affliction, jump into the boxing market.
There are several different boxing demographics, most of them older, so you wonder how much play the shirt will get (or if Silver Star is planning to target the younger latino or filipino base with the shirt).
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