Pretty interesting concept, Affliction is streaming live and taped footage the next two days leading up to their PPV. Included will be interviews at the hotel, live coverage of the weigh-ins, and behind the scenes looks live during the PPV. Justin.tv and Ustream both are seeing increasing traffic with a myriad of programming and the insatiable appetities of MMA fans make this a great tie in for both the streaming companies and the fight promotions. While the UFC has its dedicated website, it wouldn’t be a bad idea to set up a similar concept, especially for their bigger cards i.e. Penn GSP 2. Other companies like Strikeforce and a reconstituted EXC might also see it as a vehicle for promotion.
The Business of Combat Sports
