March 9, 2012
Bellator will launch its own video game this summer entitled, “Bellator: MMA Onslaught.” The video game developed by Kung Fu Factory and published by 345 Games in conjunction with Spike TV will be available for download on the XBox and Playstation platforms.
Via press release:
In “Bellator: MMA Onslaught” gamers can customize their own fighter’s look and fighting style to battle the way they want, whether it be Muay Thai, Brazilian Jiu-Jitsu, Kickboxing or other styles. The game also shares tips directly from Bellator fighters through exclusive video content as players continue to level-up and gain experience points, allowing them to learn MMA skills in a fun and engaging way. For bragging rights, players who gain the most wins and XP will top the “Onslaught Leader Boards” online and can have the opportunity to be recognized in upcoming Bellator fights live on-air during broadcast episodes.
345 Games collaborated with Bellator Championships to create “Bellator: MMA Onslaught,” ensuring the arcade style gaming experience mirrors the organization’s format, styles, graphics, and music. As the single-elimination MMA championships league continues to grow, 345 Games will support and update the game with new moves and styles, weight classes, fighter selections and additional content.
The video game is more of a PR/marketing tool to get the Bellator name and brand out there. The downloaded video game presents minimal risk versus a full-blown video game which would have to include much more expense. The anticipated price for the game will be $10-$15 and a demo will likely be available for free. I think its a good move to see the market and interest for the game as well as expose more of an audience to Bellator.
February 4, 2012
Rampage Jackson has signed a three app deal to develop mobile games. His deal with Fountain Valley, California’s MEDL Mobile includes an executive position with the company.
Via MEDL press release:
Jackson, an active gaming enthusiast, has been appointed to the role of Creative Game Development Executive at MEDL and will work closely with its team of creative executives and programmers to develop three games based on his ideas. The first app is slated for launch in Spring 2012.
The three-app deal signifies a continuing trend of celebrities who are marketing their own mobile apps to connect with their fans and extend their brands into the fast-growing mobile apps market. Jackson is known for being exceptionally engaged with his fans, which is partly why his role in creating the apps will be much more in-depth and hands-on than what is typical of a celebrity-branded app. While the apps will bear Jackson’s name, they will not necessarily reflect his UFC or acting endeavors; rather, they will be based on his original ideas as a gamer.
“Rampage is a long-time avid gamer with great ideas that he’s been interested in developing for some time,” said Todd Jacobs of William Morris Endeavor. “This isn’t a case of a celebrity stamping his or her name or brand on a trendy product, but of a serious creative talent who is looking to chart new territory for himself and for his fans who share his passion for gaming.”
“With Rampage’s acting career taking off and his UFC achievements well established, now is a perfect time for him to expand into mobile and connect with his fans in a new way,” said Dave Swartz, MEDL Mobile co-founder and chief creative officer. “In his case, it’s going to not only provide another avenue for his brand, but an opportunity for him to validate yet another one of his talents – creative development.”
Its nice to see UFC fighters expanding their business ventures and the phone app market seems to be a growing industry. We’ve seen from the UFC Countdown shows that Rampage is an avid gamer. We’ll have to wait and see what Rampage develops and at what price point. His name alone should be able to garner his fans to get the app.
December 1, 2011
The UFC is coming to XBox Live on December 20th. XBox announced via twitter the start date in which fans can purchase UFC PPVs on the XBox platform.
It was announced last summer at E3 by Dana White that UFC PPVs would be on XBox. Earlier this fall, it was announced that the UFC would be available on December 1st with the first live event available being UFC 140 on December 10th. It now looks like the first PPV available on the platform would be UFC 141 on December 30th.
We will continue to follow this story and see if there was any reason behind what appears to be a delay in rolling out the UFC on XBox. The video above was posted by XBox on November 30th. Its a good promo featuring White and various UFC stars. It looks like the UFC on XBox will also include a social media component which will allow users to post things onto their Facebook pages. As we’ve stated before, the UFC-Microsoft relationship is a good thing. We will see how many people jump on their XBox to order UFC PPVs. With PPV buys down overall, it will be interesting to see what affect the UFC’s partnership with XBox does.
November 3, 2011
UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness.
The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social media and Lauzon’s interest of video games. According to Lauzon’s manager, Oren Hodak, Gamma Labs will do some cross promotional gaming spots with Punch Drunk Gamer, another one of Lauzon’s sponsors.
Via Gamma Labs press release:
This partnership will utilize Lauzon’s rapidly growing fan-base through new media platforms and will support Gamma Labs’ new Pre-Training Formula through special appearances, making an immediate impact with new consumers.
“Working with an athlete like Joe who is very active on social media brings incredible value to a sponsor. As a top ranked fighter and video game competitor Joe is a perfect fit for Gamma Labs,” said Lauzon’s manager Oren Hodak of Knock Out Representation. Hodak continues saying, “Joe’s been using Gamma Labs’ products for several months and is benefiting from the increased focus and energy that he gets from PTF.” A number of unique viral videos, social media and online gaming contests will feature Joe in 2012.
Lauzon boasts a twitter following that just surpassed 44,000 followers.
This is a win-win for fighter and sponsor. The deal includes Lauzon’s interest of being a gamer which helps his personal brand. It also goes beyond the normal one-off sponsorship on fight nights. We’ve seen a rise of more fighters and sponsors engaging in promotions outside of the octagon which is key for the growth of the athlete-sponsor dynamic in MMA. While it may not be the lucrative endorsement contracts of other sports such as the NFL or major league baseball, its a start. We’ll see how many more of this will happen as the UFC-Fox partnership evolves.
October 12, 2011
TMZ broke the news that Brock Lesnar would be a character in the new WWE video game, WWE ‘12. Dana White told TMZ that he was “fine” with Lesnar being in the game.
Lesnar indicated that he would not have agreed to the WWE video game unless gave him the ok. In addition to the news, Lesnar told ESPN in an interview to promote the game that he could see himself back in the WWE for one match.
Brock Lesnar Via ESPN:
I think I will. I think under the right circumstances I will. I think if Vince McMahon and I were able to sit down at the same dinner table and break some bread that we could come up with some kind of game plan. At the end of the day, I’m an ultimate fighter. That’s who I am and that’s who I’ll always be. I was an entertainer but at the end of the day, I’m still as real as it gets. I think a lot of things have to fall in the right places for something like that to happen.
Here is the Brock Lesnar trailer for WWE ‘12. Notably, the video comes courtesy of Paul Heyman.
And here is Dana White being asked about Brock Lesnar in WWE ‘12:
WWE ‘12 will be available November 22nd – just in time for the holidays.
White dismissed any notion of confusion between UFC-WWE by having Lesnar in the WWE video game. He did state that it would be an issue if Lesnar wanted to wrestle while still under UFC contract. This is interesting considering Lesnar’s comments to ESPN. Of course, the Lesnar interview could be part hype for the video game. It could also mean that one day, after his UFC contract expires, Lesnar would go back to the WWE.
For White, granting Lesnar the opportunity to appear in the video game takes nothing away from the UFC business-wise right now. However, Lesnar’s appearance in the WWE video game may mean his departure from the UFC in the not too distant future. Lesnar has been the UFC PPV draw the past three years garnering over 1 million buys each time he fights. Without Lesnar, only Rashad Evans has had PPV success of over 1 million buys since 2008. (source: MMA Payout Blue Book). With Evans on the shelf again and Lesnar scheduled for a showdown with Alistair Overeem for UFC 141, the UFC might be concerned about its PPV business after 141. Certainly a Lesnar-Overeem matchup will do over 1 million buys. But, if Lesnar decides to leave in 2012, who will step up as the draw that could garner over 1 million PPV buys.
Notwithstanding the 1 million PPV buy threshold, the UFC may be concerned with its PPV business. With the UFC falling back with its scheduled time for PPVs, it hopes that the 2012 PPV business will be much more successful than this year.
October 10, 2011
Anderson Silva will be on the cover of THQ’s latest UFC game, “Undisputed 3.” The Spider was picked over UFC champs Frankie Edgar, GSP, Jon Jones and Cain Velasquez in an internet fan vote.
Via Business Wire:
More than 110,000 votes were cast by fans from around the world, with Silva garnering the largest percentage among his fellow competitors.
Silva was unveiled as the cover athlete Saturday night at UFC 136. It may be surprising to some that Silva beat out GSP and Jon Jones. But, Silva is a big draw if you consider that he drew mainstream sponsors (Nike, Burger King, Budweiser) at UFC 134. The timing could not have been better considering Chael Sonnen’s “loser leaves town” post-fight interview which should garner more interest in this possible showdown Super Bowl weekend.
September 1, 2011
UFC Undisputed 3, from video game maker THQ is giving gamers the chance to vote for the fighter they would like to see on the cover. The video game is set to debut January 12th.
The fans can choose from Frankie Edgar, GSP, Anderson Silva, Jon Jones and Cain Velasquez. In addition to voting for their favorite fighter, fans will have the opportunity to win a trip to Las Vegas for UFC 137.
Look here for a promotion video for the game featuring Cain Velasquez.
No Jose Aldo or Dominick Cruz? Unfortunately the snub is another sign that the UFC needs to build up its lighter divisions so that fans will become more familiar with them. With 125ers coming in 2012, it seems like this will be a necessity. Realistically, the UFC needs a major name in one of the major divisions to grace the cover of its new game.
The promotion is a similar to EA’s NCAA Football 2012 where fans voted for their favorite player on Facebook. Its still a good way to infuse interest in the video game and get MMA gamers interested in getting the game.
April 21, 2011
THQ and Zuffa announced a partnership to promote UFC 131: Lesnar vs. Dos Santos using the UFC’s official Facebook game. The grand prize winner will win a trip for two to UFC 131 in Vancouver.
Via THQ press release:
AGOURA HILLS, Calif. – April 20, 2011 – THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced a consumer sweepstakes surrounding UFC® 131: LESNAR vs. DOS SANTOS via UFC® Undisputed Fight Nation™, the official Facebook game based on the world’s leading mixed martial arts (MMA) organization, the Ultimate Fighting Championship®. Available for download at http://apps.facebook.com/ufcfightnation, players may enter the sweepstakes through an on-screen pop-up display after training moves and competing against others with their virtual UFC fighters to reach Level 5 within the game. One grand prize winner will receive a trip for two to UFC 131, currently scheduled for June 11, 2011 at Rogers Arena in Vancouver, British Columbia. The trip includes two tickets to UFC 131, roundtrip airfare, hotel accommodations and a stipend for meals and/or spending money. One first prize winner will receive an autographed UFC poster and a $250 UFC gift certificate for use on ufcstore.com, while 10 second-prize winners will receive $50 UFC gift certificates for use on ufcstore.com.
THQ is sponsoring the UFC Undisputed Fight Nation sweepstakes, which is open to residents of the United States and Canada (excluding Quebec) who are 18 and over. Participants can enter the contest between now and 12:00 p.m. PT on May 6, 2011. There is no purchase necessary to participate, and the sweepstakes is void where prohibited. Further information regarding the sweepstakes, including rules and eligibility requirements, may be found at community.ufcundisputed.com.
“The launch of UFC Undisputed Fight Nation earlier this year provided us with an invaluable way to share the virtual UFC experience in a social networking environment,” said Danny Bilson, Executive Vice President, Core Games, THQ. “Through announcement of the UFC 131 consumer sweepstakes, we look forward to engaging even more players on Facebook as they experience solid training tools, competitive gameplay and tremendous replay value.”
The collaboration between THQ and the UFC integrates its social media (Facebook), gaming component and the promotion of the upcoming UFC PPV. The partnership mobilizes the THQ brand by promoting consumers to play the UFC Undisputed Fight Nation game online at the UFC Facebook home page. Successful players will promote the game via social networks such as Facebook. For the UFC, its another opportunity for fans to go to its Facebook page and attract more unique visitors.
April 7, 2011
XBox announced via twitter that it will release the UFC Personal Trainer game for the Kinect system. Coming this June, the game will take people through a full body controller-free workout via the Kinect. Video game maker THQ developed the UFC Personal Trainer.
The game will be released June 21, 2011 and have a price point of $49.99.
Via THQ press release (H/t Gaming Online Journal):
Set personal goals and achieve real results with an unparalleled mixed martial arts (MMA) fitness program designed by the National Academy of Sports Medicine (NASM) and leading MMA training experts. UFC Personal Trainer provides players with an extensive assortment of effective and challenging MMA-inspired exercises, in both pre-set and customizable routines, to build strength, increase endurance, burn calories and get results. Personalized instruction and tips from the MMA trainers guide players to stay motivated, get fit and track their goals with a helpful in-game journal. In addition, the game’s Ultimate Training Mode enables players to participate in high impact agility drills, with opportunities to earn rewards and have fun with friends in a competitive, multiplayer environment.
- AUTHENTIC UFC FITNESS EXPERIENCE – Designed by NASM with support from leading by leading MMA training experts Mark DellaGrotte, Greg Jackson and Javier Mendez, UFC Personal Trainer will deliver a challenging and motivating UFC fitness experience that includes the best and most effective exercises utilized by today’s renowned UFC fighters.
- INTENSE MIXED MARTIAL ARTS EXERCISES – Learn over 70 MMA and NASM-approved exercises, including moves from disciplines such as wrestling, kickboxing and Muay Thai, that are designed to improve strength, endurance and conditioning through use in a variety of routines. Each in-game routine is specialized to target specific muscle groups, as well as factor individual skill levels and fitness goals.
- CUSTOMIZABLE WORKOUT ROUTINES – Focus on specific fitness objectives by building personalized routines with up to 12 different exercises. Each custom routine can also be modified to increase or decrease intensity of the game’s pre-set pace, enabling players to fully maximize their training experiences based on individual preferences.
- PERSONALIZED TRAINING TOOLS – Receive additional guidance and encouragement throughout the fitness journey by choosing a goal and working with an MMA trainer for personalized instruction. Players will learn MMA-inspired exercises, as well as authentic training techniques and healthy lifestyle choices, enabling them to burn calories, build strength, lose weight and meet goals through a comprehensive fitness experience.
- ULTIMATE TRAINING MODE – Hit the mitts against several popular UFC fighters with a variety of challenging rhythm and timing-based agility drills that utilize punching and kicking sequences. Players can unlock a variety of different drills to earn rewards, each with increasing difficulty, as well as compete against friends and issue challenges in a multiplayer environment.
- DEDICATED PROGRAM SYSTEM – Focusing on three distinct target goals – losing weight, building strength and improving performance – players may select a pre-set 30 or 60-day program that best meets their fitness needs. The selected program populates the in-game calendar with daily routines for players to follow, as well as tracks user performance.
- PROGRESS TRACKING AND MOTIVATIONAL SUPPORT – An in-game journal enables players to view a comprehensive calendar of their fitness activities, including specific routines, time management and more. The calendar continuously tracks progress and provides recommendations to help players meet their desired results.
The UFC Personal Trainer will also be available on the PS3 Move and Wii video game consoles.
This game should garner a lot of interest. There have been many workout DVDs and online training systems featuring MMA workouts. Many professional athletes and regular people have turned to MMA as a way to get a good workout. It was only a matter of time before the UFC chimed in with a full body workout system for the Xbox, Playstation and Wii consoles.
April 1, 2011
University of Oklahoma running back DeMarco Murray is campaigning to be on the cover of EA Sports newest version of its NCAA Football game. Murray has stated that he will wear a UFC logo on draft day if he wins. As a result
EA Sports is running a contest where people can log on to EA’s Facebook page and vote for one of four college football stars entering the pros. The players are University of Washington’s Jake Locker (my choice), Auburn’s Nick Fairley, Alabama’s Mark Ingram and Murray. Voting ends April 4th.
After finding out about this, the UFC is getting behind Murray’s campaign. Dana White announced on his twitter for his followers to log on and vote for Murray. A reminder to vote is also on the UFC’s Facebook page.
(H/t: MMA Mania)
Good PR for the UFC, for EA’s NCAA Football game and good personal PR for Murray. Murray is a UFC fan that is a Las Vegas native. According to MMA Junkie, he has trained in MMA (or at least used MMA conditioning).
Via MMA Junkie:
“I love training MMA,” Murray told UFC.com. “It’s definitely a lot different than what I do on the football field, but some things you can translate into your game. I spent three, four weeks in Las Vegas training with [striking coach James Gifford] at Lorenzo’s gym, and that definitely helped me out a lot with my hand coordination and speed, along with working muscles that I’ve never worked on in football.
I think the EA idea to include fans to vote on the cover using its social media platform is a great way to get people involved in the process. From Murray’s personal branding, reaching out to UFC fans was a creative way to open up a segment of the audience that would not have necessarily voted for the cover. For the UFC, its another way it sees an opportunity and capitalizes on it. Certainly, the UFC could have let this slide, but it took the initiative to campaign for Murray. If Murray wins, it will be a success for the UFC and free PR. If he doesn’t, there won’t be too much lost since nothing really was invested.
Of course, with the NFL labor issues, its not clear if Murray will be in attendance in New York City. Second, its not a guarantee he is a first round pick which could give him a prime spot to show off a UFC logo.