Claressa Shields latest fight draws 376,000 viewers on Showtime

June 25, 2018

Showtime Boxing Friday night drew a telecast high of 376,000 viewers for the main event featuring Claressa Shields and Hanna Gabriels.

The “special edition” featured Shields as she defeated Gabriels in T-Rex’s first real challenge in her young pro career.  In addition, the first bout of the telecast featured Umar Salamov taking on Brian Howard.  Salamov won via TKO in the 9th round.  The event drew 205,000 viewers.

The second fight of the night featured Christina Hammer as she took on Tori Nelson. Hammer won via TKO to retain her 160 pound women’s title.  The fight drew 292,000 viewers.  Hammer’s victory sets up an eventual matchup with Shields.

Payout Perspective:

Shields’ last fight against Tori Nelson drew 320,000 viewers on Showtime so this is an improvement.  The viewership may have seen a slight uptick since the UFC aired on Fight Pass earlier in the day and there was no other boxing event on the schedule to compete.  This helps an eventual showdown with Hammer in the future.

Spence-Ocampo fight on Showtime drew 683,000 viewers

June 19, 2018

The Errol Spence-Carlos Ocampo fight on Showtime this past Saturday topped out at 683,000 viewers according to Nielsen via ShowBuzz Daily.  Spence downed his overmatched opponent in the first round with a body shot.

The main card drew 301,000 viewers in the A18-49 demo and a 0.43 household rating.  The first round stoppage peaked at 726,000 viewers.  On the undercard, the Adrian Granados-Javier Fortuna fought in a battle of junior welterweights.  The bout ended when Fortuna was pushed out of the ring and was unable to continue.  The fight drew 396,000 viewers, 164,000 in the A18-49 demo and 0.24 household rating.  It peaked at 441,000 viewers.

Granados believes that Fortuna was looking for a way out of the fight.

The first fight of the night drew 478,000 viewers, 181,000 in the A18-49 demo and a 0.30 household rating.  It peaked with 547,000 viewers.  The fight took place between Daniel Roman and Moises Flores.  Roman won via unanimous decision.

Payout Perspective:

Spence’s last fight against Lamont Peterson drew 637,000 viewers and peaked at 695,000 viewers.  There were no combat sports events opposite the Showtime Boxing telecast this weekend.  Although a short fight, it was a good showing for Spence and a future fight possibly against Terence Crawford down the road.

Santa Cruz-Mares draws 600K on Showtime

June 12, 2018

The rematch between Leo Santa Cruz and Abner Mares drew 600,000 viewers Saturday night on Showtime according to Nielsen via ShowBuzz Daily.  The fight peaked at 633,000 viewers which is less than their first fight.

The first fight, which took place on ESPN in August 2016, between Santa Cruz and Mares drew 1.217 million viewers and peaked with 1.614 million viewers.

The Santa Cruz-Mares fight drew 214,000 viewers in the A18-49 demo and 0.39 household rating.

The other fight on the telecast took place between Jermell Charlo and Austin Trout.  The event averaged 532,000 viewers and peaked at 575,000.  The fight drew 199,000 viewers in the A18-49 demo and drew a household rating of 0.36.

Payout Perspective:

Terrence Crawford and Jeff Horn fought earlier in the night and Santa Cruz-Mares went up against UFC 225.  The fight hype may have been overshadowed by Crawford despite being it being on ESPN +.  Santa Cruz won the rematch via unanimous decision in a very entertaining bout.

Showtime Boxing Saturday night peaks at 611,000 viewers

May 23, 2018

Showtime Boxing drew 535,000 viewers for the main event featuring Adonis Stevenson and Badou Jack.  The event peaked at 611,000 viewers according to Nielsen via ShowBuzz Daily.

The other fight on the card featured Gary Russell, Jr. as he defeated Joseph Diaz, Jr.  The fight drew 487,000 viewers and peaked at 567,000.  The undercard drew 0.14 in the A18-49 demo while the main event drew 0.15 in the A18-49 demo.

Payout Perspective:

The ratings are lower than its last card which featured Adrien Broner and Jessie Vargas battling to a draw. The event went up against the UFC on FS1 but the lower ratings is likely due to this fight being more for the hardcore boxing fan.

Broner-Vargas on Showtime draws 782,000 viewers

April 24, 2018

The Adrien Broner-Jessie Vargas fight on Showtime Saturday night drew 782,000 viewers according to Nielsen via ShowBuzz Daily.  The fight peaked with 891,000 viewers.

Broner’s last fight on Showtime against Mikey Garcia in August 2017 drew 881,000 viewers.  Earlier last year, his fight against Adrian Granados drew 779,000 viewers.

The other two fights on the telecast ended in knockouts.  First, Gervonta Davis stopped Jesus Cuellar in the third round.  The fight drew 460,000 viewers and peaked with 527,000.

Next, Jermall Charlo dispensed of Hugo Centeno, Jr. via KO in just the second round.  The fight drew 545,000 viewers and peaked with 572,000.

Payout Perspective:

I actually thought Broner would draw bigger than the 782,000 viewers.  Despite his problems outside of the boxing ring, Adrien Broner is one of Showtime’s top draws in the ring.  Outside of Deontay Wilder, Broner is Showtime’s most reliable fighter when it comes to ratings.  Although he came out sluggish, Broner turned it on in the later rounds to garner a draw and likely rematch with Vargas.  The event went up against UFC Saturday night although its unlikely that either telecast drew from another.

Anthony Joshua fight draws 346,000 on Showtime

April 3, 2018

The Anthony Joshua-Joseph Parker fight on Showtime Saturday afternoon drew 346,000 viewers according to Nielsen via ShowBuzz Daily.

Joshua defeated Parker by unanimous decision before a reported 80,000 fans at Principality Stadium in Cardiff, Wales.  The event was aired live on Showtime in the United States.  The telecast started at 2pm PT as the only televised fight.  Showtime aired the ring walks and was able to draw on the crowd reactions.

The event did slightly better than Joshua’s  last fight live on Showtime in October.  His fight against Wladimir Klitschko this past May drew 659,000 viewers on Showtime.

Also, on Saturday night, Golden Boy Boxing on ESPN had a live event which drew 259,000 viewers for a card featuring little-known Mark Deluca and Michael Moore.  It drew 0.06 for the over 2-hour event which began at 7:05 pm PT.

Payout Perspective:

It was free weekend of Showtime for cable/satellite TV subscribers although that viewing audience is not usually factored into the ratings.  However, the ability to air the event gave more visibility to Joshua’s growing popularity.  346,000 is not a very good rating for Anthony Joshua but when you consider it was during Saturday afternoon of Easter weekend opposite the Final Four probably contributed to the number.

Mikey Garcia fight draws 618,000 viewers on Showtime

March 14, 2018

Mikey Garcia’s return to the ring on Showtime Saturday night drew 618,000 viewers on the premium cable network.  The fight against Sergey Lipinets peaked at 689,000 viewers.

Garcia defeated Lipinets via unanimous decision.  The 52-minute fight drew 0.22 viewers in the A18-49 demo.  In comparison, ESPN’s Top Rank Boxing drew a 0.37 audience in the A18-49 demo.

The co-main event featuring super lightweight Kyril Relikh and Rances Barthelemy drew 489,000 viewers peaking at 544,000.  The 52-minute fight drew 0.15 in the A18-49 demo.

Payout Perspective:

Good ratings for the Garcia fight considering it went head-to-head with ESPN’s main event.  Garcia is more of a name but ESPN has more of a viewing audience the premium cable.  Still, Showtime’s ratings reflect an increase in its viewership.  Last week, Deontay Wilder’s fight against Luis Ortiz drew over 1 million viewers.

Deontay Wilder scores big ratings on Showtime Saturday night

March 6, 2018

Deontay Wilder produced big ratings for Showtime on Saturday night as his win over Luis Ortiz drew 1.055 million viewers on the premium network.

Wilder’s fight with Ortiz drew a peak audience of 1.2 million viewers and averaged almost 1.1 million viewers.  It’s the largest viewership since Wilder faced Bermane Stiverne in January 2015.

Wilder stopped Ortiz in the 10th round but the Cuban fighter had the champion hurt in the seventh round after being floored in round 5.

The co-main event on Saturday night drew 673,000 viewers with Jose Uzcategai and Andre Dirrell.  The rematch of their controversial first fight peaked at 807,000 viewers.  The event was delayed for almost 20 minutes due to an irregularity in Uzcategui’s urine sample.  The New York State Athletic Commission decided to let the event continue.

Payout Perspective:

Deontay Wilder’s star continues to grow and his fight with Ortiz showed his resolve to come back from almost being knocked out.  Wilder-Ortiz was the best fight of the night and Showtime won a rare head-to-head with HBO Boxing which featured Sergey Kovalev.

Garcia-Rios on Showtime Saturday peaks with 558,000 viewers

February 21, 2018

The return of Danny Garcia to the ring saw him draw 516,000 viewers on Showtime Saturday night according to Nielsen.  His fight against Brandon Rios peaked at 558,000 viewers.

Garcia KO’d Rios in the 9th round.  It drew 0.18 in the A18-49 demo per Nielsen.  It was the main event of a 3-fight telecast on the network.

The first fight of the night saw Yordenis Ugas stop Ray Robinson in the 7th round.  The event drew 314,000 viewers and peaked with 487,000.  It drew 0.11 in the A18-49 demo.  The second fight saw David Benavidez defend his WBC super middleweight title against Ronald Gavril.  The fight was not too exciting although it drew 458,000 viewers and peaked with 489,000.  It drew 0.17 in the A18-49 demo.

Payout Perspective:

The ratings were not the best especially with the return of previously undefeated Garcia in the main event.  Many expected an easy fight for Garcia which was the result.  The event went up against NBA All-Star Saturday night and the Winter Olympics.  It also occurred after the PBC on Fox which mustered over 1 million viewers on the network.

Showtime lands Joshua-Parker rights in U.S.

February 5, 2018

ESPN reports that Showtime has secured the U.S. rights to the Anthony Joshua-Joseph Parker heavyweight title fight on March 31st.

The fight will unify three world title belts.  The fight will take place at Principality Stadium in Wales where its anticipated that 80,000 will be in attendance.  The event will air 2pm PT/5pm ET.

The event adds to the robust boxing schedule Showtime has scheduled for the first part of 2018.  This includes Deontay Wilder is scheduled to fight Luis Ortiz on March 3rd in Brooklyn.

Assuming wins by Joshua and Wilder would place the two on a collision course later this year.

Payout Perspective:

Joshua’s star is rising in the U.S. as shown by his victory over Wladimir Klitschko last April.  He’s a star in Europe and is beginning to gain traction in the U.S.  Showtime’s move seems like a good move considering they could likely be the distributor for a potential Joshua-Wilder PPV later this year.

Next Page »