Wilder-Breazeale peaks at 990K viewers on Showtime

May 21, 2019

The Deontay Wilder-Dominic Breazeale fight drew 791,000 viewers Saturday night on Showtime. The ratings reflect the fight alone on the network.  Including streaming, the average live viewership drew 886,000 viewers.

The bout peaked at 990,000 viewers and there was not time to peak as Wilder knocked out Breazeale in 2 minutes and 17 seconds of the very first round.

The first fight of the telecast between Juan Heraldez and Argenis Mendez drew 505,000 viewers.  The two fought to a draw.  The second fight of the night between Gary Russell, Jr. and Kiko Martinez drew 549,000 viewers.  Russell stopped Martinez due to cuts.

Payout Perspective:

The event, based on linear ratings, had lower ratings than other Showtime events featuring Wilder.  His fight versus Luis Ortiz peaked at 1.2M viewers and averaged 1.1M.  It did draw higher than his second fight with Bermaine Stiverne which drew 824,000.  The question some will ask is whether this fight would have done better financially if it was on DAZN or on PPV.  We won’t know, but Wilder should be pushing for a Fury or Joshua fight in the future instead of a rematch with Ortiz or another heavyweight.

Barthelemy-Easter top Showtime Boxing event payouts

May 2, 2019

MMA Payout has obtained the payouts from the Nevada Athletic Commission regarding Saturday’s Showtime Event at the Cosmopolitan Hotel.  Main eventers Robert Easter, Jr and Rances Barthelemy earned the most on the card earning $250,000 each.

Robert Easter, Jr: $250,000

Rances Barthelemy: $250,000

Viktor Postol: $20,000

Mohammed Mimoune;  $20,000

Efe Ajagba: $15,000

Michael Wallisch:  $20,000

Terrel Williams:  $15,000

Justin Deloach:  $11,000

Daniel Guzman:  $1,500

Fernando Ibarra:  $1,500

Flavio Rodriguez:  $4,000

Gaku Takahashi:  $3,500

Yovani Rodarte:  $4,000

Clay Burns:  $3,000

Burley Brooks:  $2,000

Steven Crowfield:  $2,000

Ranfils Encarnacion:  $8,000

Joe Bustos:  $1,500

Showtime Boxing peaks at just 343K for main event

April 30, 2019

Showtime Boxing on Saturday night drew 312,000 viewers for its main event featuring Robert Easter, Jr and Rances Barthelemy.  The fighters fought to a split decision draw as part of the PBC event.

The event drew 92,000 viewers in the A18-49 demo.

The triple fight on Showtime did not produce strong viewership as it was sandwiched between UFC, Bellator and DAZN boxing.  The main event peaked at 343,000 viewers.

The co-feature of the night, Viktor Postol’s victory over Mohamed Mimoune drew 217,000 viewers.

Payout Perspective:

Not a very good viewership night for PBC on Showtime as the aforementioned other combat sports likely overshadowed this event.  With the DAZN event Friday being the biggest event in boxing this weekend, Saturday’s Showtime event may have been an afterthought.

ShoBox featuring Shields-Hammer draws 339,000 viewers

April 16, 2019

Showtime Boxing Saturday featuring the Claressa Shields-Christina Hammer fight peaked at 369,000 viewers for the much-anticipated fight.  Overall, the fight unifying the middleweight title drew 339,000 viewers on the network according to Nielsen.

The event went up against the UFC PPV on ESPN+.  Shields had an easy time with Hammer winning a unanimous decision.

Payout Perspective:

The event was marketed by Showtime as a fight between two of the best female boxers in the world.  It was given its own All Access featuring the two fighters.  Despite the domination by Shields, it shows that it was willing to feature two women boxers. Yet, 339,000 viewers isn’t the needle mover you would hope for and the peak viewership did not exceed the 410,000 viewers that saw her on Showtime last summer.

ShoBox telecast (3/2) draws 487,000 viewers for main event

March 5, 2019

Showtime Boxing Saturday night drew 487,000 viewers for its main event featuring Erislandy Lara and Brian Castano fighting to a draw according to Nielsen via ShowBuzz Daily.

The co-main event of the telecast saw Luis Ortiz win a unanimous decision over Christian Hammer in a battle of middleweights.  The fight averaged 427,000 viewers.  The opening bout between Eduardo Ramirez and Bryan DeGracia drew 317,000.  Ramirez beat DeGracia via ninth round stoppage.

Payout Perspective:

With a UFC PPV on opposite Showtime’s telecast, the 487,000 viewers for the main event seems pretty good in comparison. This past Saturday’s broadcast did better than the February 9th Showtime telecast which drew 429,000 viewers for its main event.

Showtime Boxing (2-9) draws peak of 486K for main event

February 12, 2019

Saturday night’s Showtime Boxing event featuring Gervonta Davis’ one round decimation of Hugo Ruiz drew 429,000 viewers. The short fight peaked with 486,000 viewers.

Ruiz was a last-minute replacement for Abner Mares who had to pull out due to injury.

The co-main event of the telecast saw Mario Barrios KO Richard Zamora in the 4th round. The fight drew an average of 349,000 viewers. The opening fight of the three-fight telecast saw Javier Fortuna win a decision over Sharif Bogere. The 10 round bout drew 275,000 viewers.

Payout Perspective:

The event may have drawn more viewers if Mares did not have to withdraw due to an eye injury. The telecast was up against the UFC, NBA and the debuting Alliance of American Football which drew strong ratings on CBS.

Pacquiao-Broner replay draws minimal audience Saturday on Showtime

January 30, 2019

The Manny Pacquiao Adrien Broner replay on Showtime Saturday night drew 367,000 viewers according to Nelsen via ShowBuzz Daily.

The replay which saw Pacquiao defeat Broner via unanimous decision went up against PBC on Fox and Bellator 214 on Saturday.  In addition, the NHL All-Star Game and NBA on ABC featuring the Golden State Warriors and Boston Celtics were on the same night.

In comparison, the Deontay Wilder-Tyson Fury replay drew 488,000 viewers on Showtime in December.

In addition, MMA Payout has obtained the official payouts from the Nevada Athletic Commission.

The official tickets sold were 11,410 for a gate of $6,003,322.00.  There were 248 comps according to the commission.

Payout Perspective:

Despite his age and absence from boxing in North America, it was a good gate and a healthy amount of paying fans in attendance.  Regardless of what we think of Adrien Broner, he has made himself into a name in boxing and he helped with sales.  The replay rating is a little disappointing but with a live event on at the same night it might have overshadowed those that didn’t pay for the PPV.

Report: Fury-Wilder draws over 320K PPV buys

December 4, 2018

Mike Coppinger of RingTV is reporting that the Tyson Fury-Deontay Wilder fight this past Saturday night drew over 320,000 PPV buys.  The number is seen as good news for Showtime Boxing.

The heavyweight battle which resulted in a draw did not disappoint those that paid $74.99 for the event at Staples Center in Los Angeles.

The PPV event was an indicator of the popularity and marketing behind this fight as both boxers had never headlined a pay-per-view event.  The two fighters helped sell the fight with their animated exchanges at press conferences and during face-offs.  The two pulled through with an exciting fight which saw Tyson Fury get up off the ground after it looked like Deontay Wilder had knocked him out.

Payout Perspective:

320,000 PPV buys is an unofficial buy rate since Showtime has not provided official word on the number of buys.  It may never confirm or provide a buy rate.  The break-even point according to several boxing writers was 250,000 for Showtime.  Since it did better, it bodes well for the budget of other upcoming cards. If this is the number (or the rumor), they are in line to do big business with a rematch which almost certainly will exceed this rating.  While it might be convenient to bring up the Sergey Kovalev-Andre Ward two act PPV with the second PPV doing less despite a narrow win for Ward, Fury-Wilder is guaranteed to do much better.  This fight was exciting and Fury’s resurrection in round 12 and Wilder’s one punch power will be what’s needed to sell a second fight.

UFC Fight Night 142 draws 702,000 viewers, prelims 471,000

December 4, 2018

UFC Fight Night 142 from Adelaide, Australia drew 702,000 on Saturday night according to Nielsen.  The prelims drew 471,000 viewers.

The main card featured Junior dos Santos as he defeated local favorite Tai Tuivasa.  The former UFC heavyweight champion stopped the previously undefeated Tuivasa in the second round.  The main card drew 396,000 viewers in the A18-49 demo per ShowBuzz Daily.

The prelims featured Alexey Kunchenko as he defeated Yushin Okami via unanimous decision.  The event drew 210,000 in the A18-49 demo.

Payout Perspective:

The ratings are good considering that there was a lot of combat sports on Saturday including the big Fury-Wilder fight, Bellator and Showtime Boxing.  Considering that this card was on the second of a back-to-back UFC telecast, the ratings are solid.

Showtime wins boxing matchup of events with HBO Saturday night

September 11, 2018

Showtime won the ratings war against HBO in the battle of live boxing events on Saturday night.  The Shawn Porter-Danny Garcia fight topped out at 619,000 viewers on Showtime according to Nielsen via ShowBuzz Daily.

HBO aired “Superfly 3,” its branded show which features flyweights.  However, the event did not feature Chocalatito Gonzalez or Srisaket Rungvisai, the two fighters featured in the last two “Superfly” events which made those successful.  In the main event of the night, Juan Francisco Estrada defeated Felipe Orucuta via unanimous decision.  The match drew just 302,000 viewers.

There was a controversial draw between Filipino fighters Donnie Nietes and Aston Palicte.  The event topped out during this fight with 349,000 viewers watching the match.  In the opener of the televised card, Kazuto Ioka defeated McWilliams Arroyo.  The event drew 310,000 viewers.

Showtime ratings increased as the event went on.  The first fight on the televised card saw Adam Kownacki defeat Charles Martin in a heavyweight matchup.  The event drew 395,000 viewers.

In the second fight Yordenis Ugas defeated Cesar Miguel Barrioneuvo.  The fight which Ugas won via unanimous decision drew 447,000 viewers.

Payout Perspective:

It was clear that Shawn Porter-Danny Garcia was the marquee fight of the night.  The Superfly series is a great concept to feature the flyweight division but without knowing much of the boxers on the card made it a hard sell since Porter-Garcia and UFC 228’s main event aired at the same time.

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