Showtime wins boxing matchup of events with HBO Saturday night

September 11, 2018

Showtime won the ratings war against HBO in the battle of live boxing events on Saturday night.  The Shawn Porter-Danny Garcia fight topped out at 619,000 viewers on Showtime according to Nielsen via ShowBuzz Daily.

HBO aired “Superfly 3,” its branded show which features flyweights.  However, the event did not feature Chocalatito Gonzalez or Srisaket Rungvisai, the two fighters featured in the last two “Superfly” events which made those successful.  In the main event of the night, Juan Francisco Estrada defeated Felipe Orucuta via unanimous decision.  The match drew just 302,000 viewers.

There was a controversial draw between Filipino fighters Donnie Nietes and Aston Palicte.  The event topped out during this fight with 349,000 viewers watching the match.  In the opener of the televised card, Kazuto Ioka defeated McWilliams Arroyo.  The event drew 310,000 viewers.

Showtime ratings increased as the event went on.  The first fight on the televised card saw Adam Kownacki defeat Charles Martin in a heavyweight matchup.  The event drew 395,000 viewers.

In the second fight Yordenis Ugas defeated Cesar Miguel Barrioneuvo.  The fight which Ugas won via unanimous decision drew 447,000 viewers.

Payout Perspective:

It was clear that Shawn Porter-Danny Garcia was the marquee fight of the night.  The Superfly series is a great concept to feature the flyweight division but without knowing much of the boxers on the card made it a hard sell since Porter-Garcia and UFC 228’s main event aired at the same time.

Despite reports of demise, PBC signs deals with Showtime and Fox

September 4, 2018

Over the last couple of days Premier Boxing Champions showed that despite its alleged demise it is going nowhere.  Last week, it brokered a deal with Showtime and today it announced a deal with Fox.

The Fox deal allows for PBC events to be aired on Fox and FS1 with an annual boxing budget of $50 million according to Ring.tv.  The new deal with Fox starts in December and will have 10 “championship-level fights on Fox” with “at least another 12 shows on FS1.”  The $50 million Fox budget adds to the $50 million Showtime budget announced last week.

In comparison, Eddie Hearn’s new DAZN streaming service which begins later this month has an estimated annual budget of $125 million.

The Showtime deal is set for 3 years and calls for a monthly series of events presented by PBC on Showtime.  There was no indication of the duration for the Fox deal in the initial reports.

Payout Perspective:

Many had written off PBC for blowing through a lot of money in its life cycle and due to poor ratings would not have made it to the end of the year.  However, the deals with Showtime and Fox ensure it a huge budget to compete with Hearn’s new upstart streaming service and Top Rank’s contract with ESPN.  It will be interesting to see how PBC addresses the low ratings on Fox which have not kept up with UFC events which air in the same time slot on Saturday nights.

 

Garcia-Easter fight draws 680K on Showtime Saturday night

July 31, 2018

The Mikey Garcia-Robert Easter fight on Showtime Saturday night drew 680,000 viewers.  The fight peaked at 725,000 viewers.

The first fight of the evening saw Mario Barrios face Jose Roman.  The fight averaged 462,000 viewers and peaked at 530,000.  Barrios defeated Roman via TKO in the 9th round.

The second fight of the night saw another stoppage when heavyweight Luis Ortiz defeated Rozvan Cojanu in the second round via KO.  The fight averaged 583,000 and peaked at 606,000.

Payout Perspective:

The ratings for Garcia’s fight improved compared to his last fight on Showtime in March.  It was less than his Adrien Broner fight last July which drew 881,000 viewers.  But, Broner draws ratings for the network which might explain the higher-than-norm viewership for Showtime.  The network hopes that his popularity continues as the Staples Center crowd was behind the Mexican American boxer.

Ratings for boxing telecasts on ESPN and Showtime Friday night

July 23, 2018

There were two boxing telecasts this past Friday on ESPN and Showtime featuring rising stars in the sport.

Golden Boy Boxing on ESPN averaged 375,000 viewers.  In the featured event of the telecast, Lamont Roach defeated Deivi Julio Bassa to win the vacant WBO International Super Featherweight Title.

Showtime Boxing: The Next Generation topped out at 304,000 viewers for the fight between Jaron Ennis and Armando Alvarez.

Payout Perspective:

The events featured up and coming fighters that hope to breakthrough to bigger cards in the future.  These events also serve as content for both Showtime and ESPN.  The ratings are expected not to draw but the intent is to hope that one of these fighters becomes the next big star.

Claressa Shields latest fight draws 376,000 viewers on Showtime

June 25, 2018

Showtime Boxing Friday night drew a telecast high of 376,000 viewers for the main event featuring Claressa Shields and Hanna Gabriels.

The “special edition” featured Shields as she defeated Gabriels in T-Rex’s first real challenge in her young pro career.  In addition, the first bout of the telecast featured Umar Salamov taking on Brian Howard.  Salamov won via TKO in the 9th round.  The event drew 205,000 viewers.

The second fight of the night featured Christina Hammer as she took on Tori Nelson. Hammer won via TKO to retain her 160 pound women’s title.  The fight drew 292,000 viewers.  Hammer’s victory sets up an eventual matchup with Shields.

Payout Perspective:

Shields’ last fight against Tori Nelson drew 320,000 viewers on Showtime so this is an improvement.  The viewership may have seen a slight uptick since the UFC aired on Fight Pass earlier in the day and there was no other boxing event on the schedule to compete.  This helps an eventual showdown with Hammer in the future.

Spence-Ocampo fight on Showtime drew 683,000 viewers

June 19, 2018

The Errol Spence-Carlos Ocampo fight on Showtime this past Saturday topped out at 683,000 viewers according to Nielsen via ShowBuzz Daily.  Spence downed his overmatched opponent in the first round with a body shot.

The main card drew 301,000 viewers in the A18-49 demo and a 0.43 household rating.  The first round stoppage peaked at 726,000 viewers.  On the undercard, the Adrian Granados-Javier Fortuna fought in a battle of junior welterweights.  The bout ended when Fortuna was pushed out of the ring and was unable to continue.  The fight drew 396,000 viewers, 164,000 in the A18-49 demo and 0.24 household rating.  It peaked at 441,000 viewers.

Granados believes that Fortuna was looking for a way out of the fight.

The first fight of the night drew 478,000 viewers, 181,000 in the A18-49 demo and a 0.30 household rating.  It peaked with 547,000 viewers.  The fight took place between Daniel Roman and Moises Flores.  Roman won via unanimous decision.

Payout Perspective:

Spence’s last fight against Lamont Peterson drew 637,000 viewers and peaked at 695,000 viewers.  There were no combat sports events opposite the Showtime Boxing telecast this weekend.  Although a short fight, it was a good showing for Spence and a future fight possibly against Terence Crawford down the road.

Santa Cruz-Mares draws 600K on Showtime

June 12, 2018

The rematch between Leo Santa Cruz and Abner Mares drew 600,000 viewers Saturday night on Showtime according to Nielsen via ShowBuzz Daily.  The fight peaked at 633,000 viewers which is less than their first fight.

The first fight, which took place on ESPN in August 2016, between Santa Cruz and Mares drew 1.217 million viewers and peaked with 1.614 million viewers.

The Santa Cruz-Mares fight drew 214,000 viewers in the A18-49 demo and 0.39 household rating.

The other fight on the telecast took place between Jermell Charlo and Austin Trout.  The event averaged 532,000 viewers and peaked at 575,000.  The fight drew 199,000 viewers in the A18-49 demo and drew a household rating of 0.36.

Payout Perspective:

Terrence Crawford and Jeff Horn fought earlier in the night and Santa Cruz-Mares went up against UFC 225.  The fight hype may have been overshadowed by Crawford despite being it being on ESPN +.  Santa Cruz won the rematch via unanimous decision in a very entertaining bout.

Showtime Boxing Saturday night peaks at 611,000 viewers

May 23, 2018

Showtime Boxing drew 535,000 viewers for the main event featuring Adonis Stevenson and Badou Jack.  The event peaked at 611,000 viewers according to Nielsen via ShowBuzz Daily.

The other fight on the card featured Gary Russell, Jr. as he defeated Joseph Diaz, Jr.  The fight drew 487,000 viewers and peaked at 567,000.  The undercard drew 0.14 in the A18-49 demo while the main event drew 0.15 in the A18-49 demo.

Payout Perspective:

The ratings are lower than its last card which featured Adrien Broner and Jessie Vargas battling to a draw. The event went up against the UFC on FS1 but the lower ratings is likely due to this fight being more for the hardcore boxing fan.

Broner-Vargas on Showtime draws 782,000 viewers

April 24, 2018

The Adrien Broner-Jessie Vargas fight on Showtime Saturday night drew 782,000 viewers according to Nielsen via ShowBuzz Daily.  The fight peaked with 891,000 viewers.

Broner’s last fight on Showtime against Mikey Garcia in August 2017 drew 881,000 viewers.  Earlier last year, his fight against Adrian Granados drew 779,000 viewers.

The other two fights on the telecast ended in knockouts.  First, Gervonta Davis stopped Jesus Cuellar in the third round.  The fight drew 460,000 viewers and peaked with 527,000.

Next, Jermall Charlo dispensed of Hugo Centeno, Jr. via KO in just the second round.  The fight drew 545,000 viewers and peaked with 572,000.

Payout Perspective:

I actually thought Broner would draw bigger than the 782,000 viewers.  Despite his problems outside of the boxing ring, Adrien Broner is one of Showtime’s top draws in the ring.  Outside of Deontay Wilder, Broner is Showtime’s most reliable fighter when it comes to ratings.  Although he came out sluggish, Broner turned it on in the later rounds to garner a draw and likely rematch with Vargas.  The event went up against UFC Saturday night although its unlikely that either telecast drew from another.

Anthony Joshua fight draws 346,000 on Showtime

April 3, 2018

The Anthony Joshua-Joseph Parker fight on Showtime Saturday afternoon drew 346,000 viewers according to Nielsen via ShowBuzz Daily.

Joshua defeated Parker by unanimous decision before a reported 80,000 fans at Principality Stadium in Cardiff, Wales.  The event was aired live on Showtime in the United States.  The telecast started at 2pm PT as the only televised fight.  Showtime aired the ring walks and was able to draw on the crowd reactions.

The event did slightly better than Joshua’s  last fight live on Showtime in October.  His fight against Wladimir Klitschko this past May drew 659,000 viewers on Showtime.

Also, on Saturday night, Golden Boy Boxing on ESPN had a live event which drew 259,000 viewers for a card featuring little-known Mark Deluca and Michael Moore.  It drew 0.06 for the over 2-hour event which began at 7:05 pm PT.

Payout Perspective:

It was free weekend of Showtime for cable/satellite TV subscribers although that viewing audience is not usually factored into the ratings.  However, the ability to air the event gave more visibility to Joshua’s growing popularity.  346,000 is not a very good rating for Anthony Joshua but when you consider it was during Saturday afternoon of Easter weekend opposite the Final Four probably contributed to the number.

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