TUF 28 Episode 4 draws 205,000 viewers

September 23, 2018

TUF 28 Episode 4 drew 205,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.

On the fight of the telecast, Julija Stoliarenko submitted Marciea Allen in the first round in a matchup of women’s featherweights.

Payout Perspective:

Perhaps not the most impressive live rating but it’s the highest episode rating thus far.  Based on its increases with the DVR ratings, it should be near 400,000 viewers.  The episodes have been typical of TUF but still pretty entertaining.

TUF 28 Episode 3 draws 183,000 viewers

September 13, 2018

The third episode of TUF 28 on FS1 drew 183,000 viewers Wednesday night per Nielsen via ShowBuzz Daily.  It is the lowest live plus SD rating of this season.

The fight of the event saw Justin Frazier defeat Anderson da Silva in an upset of heavyweights.  The Glory kickboxing veteran was the favorite in this matchup but he was dominated by Frazier.  da Silva was the number 1 pick of Team Whittaker.

The telecast was the lowest-rated episode 3 ever.

Payout Perspective:

The good news is that the ratings are increase almost 50% with each DVR rating.  However, when the live viewership is under 200,000, it does not say too much about the dedicated viewership.  We will see if the ratings increase as the season goes along.

 

Showtime wins boxing matchup of events with HBO Saturday night

September 11, 2018

Showtime won the ratings war against HBO in the battle of live boxing events on Saturday night.  The Shawn Porter-Danny Garcia fight topped out at 619,000 viewers on Showtime according to Nielsen via ShowBuzz Daily.

HBO aired “Superfly 3,” its branded show which features flyweights.  However, the event did not feature Chocalatito Gonzalez or Srisaket Rungvisai, the two fighters featured in the last two “Superfly” events which made those successful.  In the main event of the night, Juan Francisco Estrada defeated Felipe Orucuta via unanimous decision.  The match drew just 302,000 viewers.

There was a controversial draw between Filipino fighters Donnie Nietes and Aston Palicte.  The event topped out during this fight with 349,000 viewers watching the match.  In the opener of the televised card, Kazuto Ioka defeated McWilliams Arroyo.  The event drew 310,000 viewers.

Showtime ratings increased as the event went on.  The first fight on the televised card saw Adam Kownacki defeat Charles Martin in a heavyweight matchup.  The event drew 395,000 viewers.

In the second fight Yordenis Ugas defeated Cesar Miguel Barrioneuvo.  The fight which Ugas won via unanimous decision drew 447,000 viewers.

Payout Perspective:

It was clear that Shawn Porter-Danny Garcia was the marquee fight of the night.  The Superfly series is a great concept to feature the flyweight division but without knowing much of the boxers on the card made it a hard sell since Porter-Garcia and UFC 228’s main event aired at the same time.

TUF 28 Episode 2 draws 195,000 viewers on FS1

September 6, 2018

Episode 2 of the Ultimate Fighter 28 on FS1 drew 195,000 viewers according to Nielsen via ShowBuzz Daily.

The second episode was higher than the two previous episode 2s for TUFs.

The fight of the episode saw Pannie Kianzad take on Katharina Lehner in the first Featherweight match.  Kianzad defeated Lehner via unanimous decision.

Payout Perspective:

The second episode of the season saw better ratings than the two previous seasons.  Last week’s episode saw a 50% increase over Live + SD with 279,000 viewers.  Look for increases in recording once again with this episode.

TUF 28 debut draws 186,000 viewers

August 30, 2018

The Ultimate Fighter 28’s debut on FS1 drew 186,000 viewers on FS1 Wednesday night via Nielsen according to ShowBuzz Daily.  This season features coaches Robert Whittaker and Kelvin Gastelum and features Featherweight Women and Heavyweight male contestants.

The featured fight of the first episode saw Maurice Greene take on Przemyslaw Mysiala.  Greene took out Mysiala via KO in the first round.

The 186,000 is less than last season’s 200K debut.  TUF 26 last fall drew 308K for its debut.

Payout Perspective:

 This is the last season of TUF on FS1 and it will be interesting to see the types of changes the TUF Franchise will go through when it moves to ESPN.  Even with a robust DVR boost, this season is off to a poor-ratings start.

UFC Fight Night 135 draws 596,000 on FS1

August 28, 2018

UFC Fight Night 135 drew 596,000 viewers on FS1 Saturday night according to Nielsen via ShowBuzz Daily.  The prelims on FS2 drew 273,000 viewers.

The main event featured Justin Gaethje against James Vick with The Highlight delivering one with a KO in the very first round.  The event started 11 minutes late with the first minutes on FS2 delivering 247,000 viewers.  The post-fight show drew 208,000 viewers and a 0.10 in the A18-49 demo.

Payout Perspective:

The ratings are higher than Sunday morning’s UFC 134 in Germany but lower than July’s UFC 133 which did 754,000 viewers.  Notably, UFC Fight Night 135’s main card edged out Top Rank Boxing on ESPN which drew 532,000 viewers.  The ratings are marginal for a late summer event.

PBC on FS1 draws 247,000 viewers

August 27, 2018

PBC on FS1 Friday night drew 247,000 viewers according to Nielsen via ShowBuzz Daily.

The event featured Jamal James as he stopped Mahonry Montes in the second round of their welterweight matchup.

According to a report from the Minnesota Star Tribune, the event drew a paid attendance of 3,754.

PBC on FS1 included the main card on FS1 which was preceded by the prelim card on FS1.

Payout Perpective:

The ratings reflect that the popularity of boxing when against NFL Football. Despite the games being preseason, the football games rank much higher than that of boxing events.  PBC last aired on FS1 his past December and drew 276,000 viewers and earlier that month drew 236,000.  This event did not improve that much more as compared to December.

Bellator 204 peaked with Gallagher fight with 699K viewers on Paramount

August 22, 2018

Bellator 204 peaked for the James Gallagher-Ricky Bandejas fight with 699,000 viewers  on Paramount according to Nielsen.  The event drew 413,000 in DVR + 3 ratings.

The event drew 319,000 viewers in Live + SD ratings on Friday night.  The event featured Darrion Caldwell as he defeated Noad Lahat.  Gallagher was a top prospect and patterned himself after Conor McGregor.  But, he ran into Ricky Bandejas who scored the upset over Gallagher.

Payout Perspective:

The peak occurred prior to featured main event which reflects the interest in Gallgher as he is a McGregor disciple.  The ratings reflect a decline in viewership from the previous weeks which may be a concern.

Top Rank Boxing on ESPN draws 686,000 viewers

August 21, 2018

Top Rank Boxing on ESPN drew 686,000 Saturday night on the network which improved on the three prior cards on ESPN.

According to Nielsen (via ShowBuzz Daily), the 110 minute event drew 0.20 in the A18-49 demo.  The event saw Bryant Jennings win via 9th round TKO  over Alexander Dimitrenko.  In the opener of the doubleheader, Jesse Hart earned a 3rd round TKO victory over Mike Gavronski.

This summer’s Top Rank Boxing on ESPN Ratings:

August 18 – 686,000 viewers

July 14 – 518,000 viewers

July 7 – 534,000 viewers

June 30 – 632,000 viewers

Payout Perspective:

The ratings are either an anomaly or a sign that boxing fans are getting used to boxing on ESPN.  The ratings are far from what the network has received earlier this year and in 2017 but with the many up and coming fighters that most casual fans do not know, the ratings are pretty good.

White confirms TUF to continue in new ESPN deal

August 8, 2018

Dana White has confirmed that The Ultimate Fighter will continue as part of the ESPN deal despite record-low ratings the past several seasons on FS1.

After the season finale of Dana White’s Contender Series on Tuesday night, White told reporters of the future of the series. “There’s still a huge market for ‘The Ultimate Fighter.’ ‘The Ultimate Fighter’ still does well.”

The last season of TUF on FS1 will feature Robert Whittaker and Kelvin Gastelum as coaches this fall. It will then move to ESPN as part of the new deal announced earlier this year.

White indicated that TUF would move to ESPN or ESPN+ and stated that its likely to air once a year as opposed to the two seasons per year.

Payout Perspective:

It was ironic that White spoke about the future of TUF at the end of his Contender Series which is essentially what TUF was made to be. Dana White’s Tuesday Night Contender Series has been a success this summer with some good prospects, great fights and the reality show element of White choosing fighter(s) for contracts in the UFC. TUF has shown its age throughout the past several years as it went from a something pitched as live content to a show that picks up viewers via DVR. But, with the new deal with ESPN, it is likely looking for content for its ESPN + platform so I would imagine it would be something the network would be interested on seeing if it has traction.

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