HBO’s BAD draws 711,000 for Munguia-Ali main event

May 17, 2018

HBO’s Boxing After Dark 711,000 viewers for the main event which saw Jamie Mungia stop Sadam Ali to win the WBO world junior middleweight title.

The fight peaked with 779,000 viewers according to Nielsen. It also drew 289,000 viewers in the A18-49 demo.  The other fight of the telecast saw Rey Vargas defeat Azat Hoyhannisyan via unanimous decision.  The fight drew 619,000 viewers and peaked at 740,000 It also drew 230,0000 viewers in the A18-49 demo.

Payout Perspective:

Saturday night was a busy night for combat sports as we’ve already discussed.  HBO’s viewership did well likely due to the fact that ESPN’s Top Rank Boxing was already finished by the time BAD took to the air.

Lomachenko-Linares draw 1.024M on ESPN

May 15, 2018

ESPN Top Rank Boxing Saturday night scored 1.024 million viewers according to Nielsen via ShowBuzz Daily.  The feature bout saw Vasiliy Lomachenko stop Jorge Linares.

The event began earlier than most main events with it starting around 6:30pm on the west coast.

The event scored 0.35 in the A18-49 demo.  It drew 0.51 in the M18-49 demo.

The event drew less than Lomachenko’s December showdown with Guillermo Rigondeux as that fight drew 1.73M viewers.  The December matchup started later in the night and was proceeded by the Heisman Trophy Presentation.  Still, Lomachenko-Linares outdrew the rest of the combat sports going on Saturday night.

Payout Perspective:

The ratings are a positive even though they were less than December’s fight.  The glut of combat sports on Saturday night and the earlier start time probably contributed a little to the lower number.  For those on the west coast, it was a little surprising to see the card starting at 5pm and the main event happening in the 6pm hour.  This may have helped those on the east coast but for those on the west coast it may have been hard to catch.

UFC 224 Prelims draw 574,000 viewers on FX

May 15, 2018

The UFC 224 Prelims on FX drew 574,000 viewers according to Nielsen via ShowBuzz Daily.

The Prelims were shifted to FX due to scheduling conflicts on both FS1 and FS2.

The telecast drew 0.21 in the A18-49 demo and 0.29 in the M18-49 demo.

The last time the UFC Prelims appeared on FX, it drew 653,000 viewers.  The Prelims for UFC 224 were highlighted by Cezar Ferreira’s submission of Karl Roberson.

The Prefight Show on FX drew 281,000 viewers and the Post-Fight Show on FS1 drew 218,000 viewers.  The Prefight show trended lower than the prior 3 PPVs while the Post-Fight show drew higher than the last 3.

Payout Perspective:

The Prelim ratings on FX are disappointing but on a night with a variety of combat sports (Bellator, ESPN Boxing and HBO BAD), the move to another channel may have confused some viewers.  Notably, the Post-Fight Show drew higher ratings once UFC programming returned to FS1.

TUF 27 Episode 4 draws 207,000 viewers

May 10, 2018

The Ultimate Fighter 27 Episode 4 on FS1 drew 207,000 viewers according to Nielsen via ShowBuzz Daily.

The event drew 0.10 in the A18-49 demo.

The fight of the show featured Bryce Mitchell as he took on Jay Cucciniello.  Mitchell defeated Cucciniello by unanimous decision.  Also on the show, the cameras followed Luis Pena as he faced a potential issue with ending his stint on the show.  It was revealed that Pena would have to pull out of his chance to be The Ultimate Fighter due to a fractured foot.

Payout Perspective:

The telecast did slightly better than the season debut which does not say much in terms of ratings.  Last year, TUF 25 drew 348,000 viewers for its fourth episode.  TUF 26 drew 261,000 viewers for episode 4.  Thus far, live viewership is taking a hit this season.  If there is some excuse, Game 5 of the Philadelphia-Boston series occurred at the same time on TNT and drew nearly 6 million viewers.

TUF 27 Episode 3 on FS1 draws 246,000 viewers

May 3, 2018

The Ultimate Fighter 27 episode 3 drew 246,000 viewers Wednesday night on FS1 according to Nielsen via ShowBuzz Daily.  It was the highest-rated show of the young season.

The season’s average is a meager 210,000 viewers.  The feature fight of the telecast saw Luis Pena defeat Jose Martinez, Jr. via unanimous decision.

The DVR ratings are in for this season and Episode 1 drew 296,000 viewers which was a 67% increase from its Live + SD rating.  Episode 2 drew 298,000 viewers which was a 62% increase.

Payout Perspective: 

It’s clear that this season is not going well in terms of live viewership.  Based on the first two-episode DVR numbers, it’s clear that this series is becoming much more of a show that fans will record for later viewership.

Bellator draws 598,000 viewers on Paramount, 169,000 viewers on CMT Saturday

May 1, 2018

Bellator 198 drew 598,000 viewers on the Paramount Network Saturday night according to Nielsen via ShowBuzz Daily  It added an additional 169,000 viewers on CMT.

The event featured Fedor Emelianenko taking on Frank Mir in the first round of the Heavyweight Grand Prix.  Fedor stopped Mir in the first round in a short, but exciting fight.

Bellator faced stiff competition from live boxing telecasts on Saturday with three events going on the same night as Bellator.  There was also an NBA Game 7 and NHL Playoffs on Saturday night.

Payout Perspective:

The ratings are an increase over its regular event telecasts but it shows that Fedor is not a draw as he once was as the Bellator casual fans have fallen off.  I’m not sure if this would be considered a tentpole event, but Fedor used to be a big attraction.  But, 598,00, or 767,000 viewers overall if you want to be generous is not the type of ratings you would be hoping from this event.

 

PBC on Fox draws 880,000 viewers

April 29, 2018

PBC on Fox drew 880,000 viewers on Saturday night according to Television By Numbers.

PBC on Fox aired from 8:30-10pm and drew 0.2 in the A18-49 demo and a 1 share.  It featured Josesitio Lopez beating Miguel Cruz in the feature event.

The ratings are the second-lowest of a PBC on Fox event as it drew 866,000 viewers in July 2017.  This past October’s event drew 1.3 million viewers.  It mustered 1.06 million viewers opposite the Winter Olympics this past February.

The event went up against the NHL Playoffs featuring the Las Vegas Golden Knights and San Jose Sharks.  The game drew 1.84 million viewers.  It also went up against a rerun of American Idol which drew 2.31 million viewers and Ransom on CBS which won the 8pm hour with 2.56 million viewers overall.

Payout Perspective:

It was a combat sports-heavy night on Saturday with 3 televised boxing events and Bellator.  Not to mention a Game 7 in basketball and the aforementioned NHL Playoffs.  So, it wasn’t surprising that PBC on Fox did not draw well last night as it seemed buried among all of the sports on television.

TUF 27 Episode 2 draws 185,000 viewers

April 26, 2018

The Ultimate Fighter season 27 episode 2 averaged just 185,000 viewers on FS1 Wednesday night.

In the fight of the episode, Brad Katona defeated Kyler Phillips by majority decision.

According to ShowBuzz Daily, it drew 0.06 in the A18-49 demo.  Last week, the debut of TUF 27 drew 200,000 viewers.

Aside from the fight, there were the usual shenanigans that a TUF episode produces.  Pranks between the coaches and a confrontation.  The prank involved pics of Stipe Miocic face in Team Cormier’s locker room.  The confrontation involved Thai Clark and Daniel Cormier exchanging words during a practice.  Cooler heads prevailed and, in the end, the two sparred and had a good laugh.

Payout Perspective:

Its looking really bad for this season of TUF.  We are seeing some really low ratings.  Granted, Wednesday included 3 NBA Playoff Games as well as a Game 7 in the NHL.  But, with the ratings lower than ever before, there’s little hope that this season will even eclipse 400,000 viewers an episode.

Broner-Vargas on Showtime draws 782,000 viewers

April 24, 2018

The Adrien Broner-Jessie Vargas fight on Showtime Saturday night drew 782,000 viewers according to Nielsen via ShowBuzz Daily.  The fight peaked with 891,000 viewers.

Broner’s last fight on Showtime against Mikey Garcia in August 2017 drew 881,000 viewers.  Earlier last year, his fight against Adrian Granados drew 779,000 viewers.

The other two fights on the telecast ended in knockouts.  First, Gervonta Davis stopped Jesus Cuellar in the third round.  The fight drew 460,000 viewers and peaked with 527,000.

Next, Jermall Charlo dispensed of Hugo Centeno, Jr. via KO in just the second round.  The fight drew 545,000 viewers and peaked with 572,000.

Payout Perspective:

I actually thought Broner would draw bigger than the 782,000 viewers.  Despite his problems outside of the boxing ring, Adrien Broner is one of Showtime’s top draws in the ring.  Outside of Deontay Wilder, Broner is Showtime’s most reliable fighter when it comes to ratings.  Although he came out sluggish, Broner turned it on in the later rounds to garner a draw and likely rematch with Vargas.  The event went up against UFC Saturday night although its unlikely that either telecast drew from another.

UFC Fight Night 128 draws 956,000 viewers, prelims 284,000

April 24, 2018

UFC Fight Night Atlantic City drew 956,000 viewers on Saturday night on FS1 according to Nielsen via ShowBuzz Daily.  The prelims, which preceded the main card on FS1 drew 561,000 viewers.

The main card featured Kevin Lee’s win over Edson Barboza after doctor stoppage.  The event drew 537,000 viewers in the A18-49 demo for a 0.55 rating.  The prelims featured fight saw Ryan LaFlare get a unanimous decision victory over Alex Garcia.  The prelims drew 284,000 in the A18-49 demo and a 0.35 rating.

Notably, the card went up against Boxing on Showtime featuring Adrien Broner and Jessie Vargas.  However, that fight did not seem to draw a lot of fans away for the UFC event.

The pre-fight show on FS1 drew 169,000 viewers and the post-fight show drew a robust 297,000 viewers.

Payout Perspective:

It’s the second highest Fight Night main card ratings this year.  The pacing, as always for FS1 events, was very slow although there were some interesting finishes in matches mixed in.  The ratings are good considering the lack of any real known stars on this card aside from Frankie Edgar.

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