Updated viewership ratings for Bellator 179

May 26, 2017

Last Friday’s Bellator 179 drew 659,000 viewers in overall adjusted ratings for those that watched via DVR.  In addition, the main event featuring the Bellator Debut of Rory MacDonald peaked at 955,000 viewers.

The overall main event between MacDonald and Paul Daley drew 877,000 viewers.  On Monday, Nielsen reported the event drew an overnight (Live + SD) rating of 607,000 viewers.

The event was tape-delayed from London.

Payout Perspective:

The tape-delayed event did well in viewership at nearing 1 million viewers for MacDonald’s debut is good news for the promotion.  For MacDonald, it means a new career in a new promotion.  With a reported raise from the Viacom-owned company, the change seems like the best move for The Red King.

Bellator NYC available in selected theaters

May 26, 2017

Bellator NYC: Sonnen v. Silva will be made available in movie theaters according to a company press release.

Via press release:

One of the year’s biggest combat sports events is headed to the silver screen. Bellator NYC: Sonnen vs Silva, headlined by the long-awaited fight between two of the biggest names in mixed martial arts history,Chael Sonnen (29-15-1) and Wanderlei Silva (35-12-1, 1 NC), will be available in movie theaters nationwide on Saturday, June 24, in addition to pay-per-view.

Emanating from the legendary Madison Square in New York City, the mecca of combat sports, this blockbuster event includes a heavyweight bought between Russian icon Fedor Emelianenko and hard-hitting Matt Mitrione along with two championship bouts including Douglas Lima (28-6) defending his 170-pound strap against Lorenz Larkin (18-5, 1 NC) and current lightweight champion Michael Chandler (16-3) putting his world title on the line against the undefeated Brent Primus (7-0).

Bellator NYC: Sonnen vs. Silva will be broadcast live to cinemas nationwide for this special one-night event at 10:00 p.m. ET/ 7:00 p.m. PT. In addition, audience members will receive an exclusive commemorative poster with their ticket purchase (while supplies last).

Tickets for Bellator NYC: Sonnen vs. Silva can be purchased beginning Friday, May 26, online by visiting www.FathomEvents.com or at participating theater box offices. Fans throughout the U.S. will be able to enjoy the event in more than 350 select movie theaters through Fathom’s Digital Broadcast Network (DBN). A complete list of theater locations will be available May 26 on the Fathom Events website (theaters and participants are subject to change).

“MMA fans will be treated to a very exciting and unique experience by watching this momentous event on the big screen,” said Kymberli Frueh, Fathom Events VP of Programming. “This is the biggest MMA event of the year – and if you can’t attend at MSG, the theater experience will be unforgettable.”

Bellator NYC: Sonnen vs. Silva also airs live on pay-per-view beginning at 10pm ET/7pm PT. Prior to the pay-per-view event, SPIKE will air Bellator 180 LIVE and FREE on both coasts, beginning at 8pm ET/5pm PT. Additionally, Bellator 180 prelims will air exclusively on Bellator.com and the Bellator Mobile App at 6pm ET/ 3pm PT.

Payout Perspective:

In my area, the tickets are going for $15 per adult.

 

You may recall that the UFC and major boxing events used the movie theater strategy to reach out to a broader audience for those that did not want to purchase the PPV at home or did not have access to it.  If you are a “cord cutter” or “cord-never” (a term I just learned of last week) , you would not have access to purchase the PPV.  The theater option gives a cheaper alternative to watch the event.  How many more people will it add, we shall see.  But, it’s clear that  Bellator is pulling out all stops to ensure that next month’s event in New York is big.

Tape-delayed Bellator 179 draws 607,000 viewers

May 22, 2017

Bellator 179 on Friday night scored 607,000 viewers on a tape delayed event from the UK on Spike TV.  The event featured Rory McDonald’s debut in Bellator and he earned the win over Paul Daley via submission.

ShowBuzz Daily reports that it drew 0.24 in the A18-49 demo.  The show aired Friday night starting at 9pm ET.

The event was slightly less than last month’s live event and better than the two previous events.

Payout Perspective:

This event could have done much better than 607,000 viewers but the ratings are on par with other Bellator live events.  So the question is whether Spike TV would be willing to uproot its normal programming to air an event on a Friday afternoon instead of Friday evening.  Obviously, it was not willing to do it.  One would think that if they did show it live, they would be a need to replay it later that night for those that missed it.  But, at a time when everything is live, it’s somewhat odd to have an event on via tape delay (unless of course it’s the Masters).

Bellator 178 peaked with over 1M viewers

April 26, 2017

Bellator 178 this past Friday drew 733,000 viewers in DVR+3 ratings per Nielsen.  The main event between Patricio Friere and Daniel Strauss scored 933,000 viewers on Spike TV.

The peak viewership for the event was 1,033,000 viewers.

The ratings improved over the overnight and same day rating of 674,000 viewers.

Payout Perspective:

Not bad numbers for Bellator considering the jump in viewers for the people tuned in for the main event.  Notably, the event ended early so the ratings for the main event reflect the fact that there was likely an increase in viewership as the telecast went on as opposed to people jumping in in the last quarter hour.

Bellator 178 draws 674,000 viewers

April 25, 2017

Bellator 178 on Spike TV Friday night drew 674,000 viewers per Show Buzz Daily.  The event featured another return match between Patricio Freire and Daniel Strauss.

The event drew 674,000 viewers in overnight and SD viewership.  It drew 0.24 in the A18-49 demo.

It brings the 2017 average to 737,000 viewers.  But, if you take away Bellator 170 (which drew over 1.3M viewers) the average goes down to 667,000 viewers.

Payout Perspective:

We will have more on the peak viewership and DVR ratings for this on Wednesday.  The event ended early as Freire stopped Strauss early in an entertaining matchup.  The viewership did improve over the past two Bellator events which were both held overseas.

Updated ratings for Bellator 177 and Bellator Kickboxing

April 21, 2017

An update from last Friday’s Bellator 177 has the event peaking at 859,000 viewers per Nielsen.  In addition Bellator Kickboxing last Friday peaked at 452,099 viewers on Spike TV.

Bellator 177’s viewership drew 595,000 viewers in DVR+3 ratings.  Bellator drew 577,000 viewers in overnight plus same day ratings.  Kickboxing’s adjusted viewership increased to 321,000 viewers.  It drew 295,000 viewers and 118,000 in the A18-49 demo per Sports TV Ratings.

Bellator 177 draws 577,000 viewers

April 18, 2017

Bellator 177 Friday on Spike TV drew 577,000 per Sports TV Ratings.  The event, from Budapest, Hungary featured Eduardo Dantas as he defeated Leandro Higo.

Per Sports TV Ratings it drew 213,000 viewers in the adult 18-49 demo from 9:00-11:12pm ET on Friday night.

Bellator 2017
Event Overnight Rating on Spike TV
169 568,000
170 1,374,000
171 720,000
172 807,000
173 557,000
174 755,000
175 907,000
176 438,000
177 577,000

Payout Perspective:

It was another overseas event with not a lot of known fighters for the casual fan.  Yet, it did well on Good Friday as it was third in live sports programming for the night to the NHL Playoffs on NBC Sports Network and USA.  Of course, this was without the NBA to compete with as the playoffs did not start until Saturday.

 

 

Update on Bellator 176 ratings and Bellator Kickboxing draws 399K viewers

April 13, 2017

Bellator 176 peaked with 688,000 viewers on Saturday afternoon on Spike TV per Nielsen.  In addition, Bellator Kickboxing which aired after Bellator MMA on Spike TV drew 399,000 viewers.

Bellator Kickboxing aired immediately after Bellator MMA on Spike TV.  The event aired from Torino, Italy.  It peaked with 579,000 viewers.

Bellator MMA’s DVR+3 rating drew 496,000 viewers.

Payout Perspective:

Relatively speaking, good numbers for Bellator Kickboxing (rating includes DVR+3 rating) considering last September’s edition of Bellator Kickboxing drew 287,000.  In April it drew 346,000 viewers.  In June, it hit its peak of 418,000 viewers.  The DVR numbers are slightly stronger for Bellator MMA as those who were out on Saturday afternoon recorded the event to watch later.

Saturday afternoon’s Bellator 176 draws 438,000 viewers

April 12, 2017

Bellator MMA drew 438,000 viewers on Saturday afternoon per Sports TV Ratings.  The promotion aired the event from Italy live instead of tape delay.

The telecast drew 198,000 viewers in the Adult 18-49 demo according to Sports TV Ratings.  The event featured Melvin Manhoef versus Rafael Carvalho.  The Brazilian Carvalho won via TKO.

Payout Perspective:

Probably a good idea for Bellator to avoid UFC programming but a Saturday afternoon spot without any real fighter of notoriety on the card results in this rating.  With The Masters and baseball on during the day, this event could have got lost in the shuffle.

Updated Bellator 175 ratings show peak viewership at 1.6M

April 5, 2017

Bellator 175 on Friday night drew 1.4 million viewers for the main event featuring King Mo Lawal and Rampage Jackson according to a Spike TV release.  The main event peaked at 1.6 million viewers.

According to Sports TV Ratings, the overall event drew 907,000 viewers.  The DVR +3 ratings drew 1 million viewers and a 0.9 rating with Men 18-49.

Per the Spike TV release, Bellator programming on Spike TV is averaging 993,000 viewers which is a 26% increase over 2016.

Payout Perspective:

The ratings are better than I had expected.  1.4 million for King Mo-Rampage is very good considering the lack of any spark for this event.  It does show that Rampage is still an interesting fighter despite being on the other side of his career.  Will he continue it in the UFC?

Next Page »