Updated ratings for Bellator 177 and Bellator Kickboxing

April 21, 2017

An update from last Friday’s Bellator 177 has the event peaking at 859,000 viewers per Nielsen.  In addition Bellator Kickboxing last Friday peaked at 452,099 viewers on Spike TV.

Bellator 177’s viewership drew 595,000 viewers in DVR+3 ratings.  Bellator drew 577,000 viewers in overnight plus same day ratings.  Kickboxing’s adjusted viewership increased to 321,000 viewers.  It drew 295,000 viewers and 118,000 in the A18-49 demo per Sports TV Ratings.

Bellator 177 draws 577,000 viewers

April 18, 2017

Bellator 177 Friday on Spike TV drew 577,000 per Sports TV Ratings.  The event, from Budapest, Hungary featured Eduardo Dantas as he defeated Leandro Higo.

Per Sports TV Ratings it drew 213,000 viewers in the adult 18-49 demo from 9:00-11:12pm ET on Friday night.

Bellator 2017
Event Overnight Rating on Spike TV
169 568,000
170 1,374,000
171 720,000
172 807,000
173 557,000
174 755,000
175 907,000
176 438,000
177 577,000

Payout Perspective:

It was another overseas event with not a lot of known fighters for the casual fan.  Yet, it did well on Good Friday as it was third in live sports programming for the night to the NHL Playoffs on NBC Sports Network and USA.  Of course, this was without the NBA to compete with as the playoffs did not start until Saturday.

 

 

Update on Bellator 176 ratings and Bellator Kickboxing draws 399K viewers

April 13, 2017

Bellator 176 peaked with 688,000 viewers on Saturday afternoon on Spike TV per Nielsen.  In addition, Bellator Kickboxing which aired after Bellator MMA on Spike TV drew 399,000 viewers.

Bellator Kickboxing aired immediately after Bellator MMA on Spike TV.  The event aired from Torino, Italy.  It peaked with 579,000 viewers.

Bellator MMA’s DVR+3 rating drew 496,000 viewers.

Payout Perspective:

Relatively speaking, good numbers for Bellator Kickboxing (rating includes DVR+3 rating) considering last September’s edition of Bellator Kickboxing drew 287,000.  In April it drew 346,000 viewers.  In June, it hit its peak of 418,000 viewers.  The DVR numbers are slightly stronger for Bellator MMA as those who were out on Saturday afternoon recorded the event to watch later.

Saturday afternoon’s Bellator 176 draws 438,000 viewers

April 12, 2017

Bellator MMA drew 438,000 viewers on Saturday afternoon per Sports TV Ratings.  The promotion aired the event from Italy live instead of tape delay.

The telecast drew 198,000 viewers in the Adult 18-49 demo according to Sports TV Ratings.  The event featured Melvin Manhoef versus Rafael Carvalho.  The Brazilian Carvalho won via TKO.

Payout Perspective:

Probably a good idea for Bellator to avoid UFC programming but a Saturday afternoon spot without any real fighter of notoriety on the card results in this rating.  With The Masters and baseball on during the day, this event could have got lost in the shuffle.

Updated Bellator 175 ratings show peak viewership at 1.6M

April 5, 2017

Bellator 175 on Friday night drew 1.4 million viewers for the main event featuring King Mo Lawal and Rampage Jackson according to a Spike TV release.  The main event peaked at 1.6 million viewers.

According to Sports TV Ratings, the overall event drew 907,000 viewers.  The DVR +3 ratings drew 1 million viewers and a 0.9 rating with Men 18-49.

Per the Spike TV release, Bellator programming on Spike TV is averaging 993,000 viewers which is a 26% increase over 2016.

Payout Perspective:

The ratings are better than I had expected.  1.4 million for King Mo-Rampage is very good considering the lack of any spark for this event.  It does show that Rampage is still an interesting fighter despite being on the other side of his career.  Will he continue it in the UFC?

[UPDATED] Bellator 175 draws 907,000 viewers

April 4, 2017

Bellator 175 drew 907,000 viewers on Spike TV Friday night per Sports TV Ratings.  The main event featuring Rampage Jackson taking on King Mo Lawal in a rematch of their 2014 fight drew 1.2 million viewers.

The event took place at the Allstate Arena in Rosemont, Illinois.

Bellator MMA Live Ratings for 2017 (Live + SD)

Bellator 170: 1,374,000 viewers *tentpole

Bellator 171: 720,000

Bellator 172: 807,000  *Mitrione-Fedor cancelled

Bellator 173: 557,000

Bellator 174: 755,000

Bellator 175: 907,000

Payout Perspective:

Rampage-King Mo did not seem to evoke the spark you would anticipate however according to Nielsen, the main event drew 1.2 million viewers.  While 907,000 viewers is a nice bump from the general Bellator events, it may show that Jackson is no longer the draw that Bellator would hope it shows that Jackson can still draw.  Likely not helpful that in an ESPN interview hyping the fight he stated he regrets ever starting MMA.  But, based on the information coming in about the ratings, his comments may not have mattered.  MMA Payout will have more on the ratings tomorrow.

Sonnen-Silva headline Bellator’s second PPV

March 20, 2017

Bellator returns to PPV with Chael Sonnen-Wanderlei Silva as the main event.  The event will take place on June 24th at Madison Square Garden in New York.

It will be the second PPV in the company’s history.  In May 2014, Bellator 120 featured Rampage Jackson-King Mo and Michael Chandler-Eddie Alvarez.  The event drew 100,000 PPV buys.

Sonnen is coming off a loss to Tito Ortiz this past January in Los Angeles.  Silva has yet to fight for the promotion as he is serving a three-year suspension retroactive to May 24, 2014.  He will be eligible for reinstatement to May 25, 2017.

The Associated Press first reported the event.

Bellator intends to debut some of its free agent signees in New York as well.

The event comes a week after a UFC Fight Night in Singapore and two weeks before International Fight Week.

Payout Perspective:

The announcement is a departure from the company intending to stay on cable TV.  Sonnen-Silva is a long-time grudge match dating back several years and if the two remain healthy and available, the promotion and fight should draw more than the last time Bellator was on PPV.  The news comes on the same day that Ryan Bader officially signed with the promotion.  Expect Bader, Rampage and other former UFC fighters to be on the card.

Bellator 173 peaks at 856,000 viewers

March 2, 2017

Bellator 173 this past Friday night drew 618,000 viewers in DVR +3 ratings. The main event peaked at 856,000 viewers.

The adjusted viewership ratings are a vast decline from the past 3 Bellator offerings this year. Then again, there was not much on this past Friday unless you were a hardcore Bellator fan.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000
Bellator 173 557,000 237,000 865,000 618,000

Bellator 172 peaked at 1.2M viewers

February 23, 2017

Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen.  The event peaked at 1.2 million viewers.

This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000

Freire, Kongo and Koscheck top Bellator 172 payouts

February 22, 2017

MMA Fighting reports the payouts from Bellator 172 this past Saturday night.  The salaries were released by the California State Athletic Commission.

Via MMA Fighting:

  • Patricky Freire ($40,000 + $40,000 = $80,000) def. Josh Thomson ($10,000)
  • Cheick Kongo ($75,000 + no win bonus = $75,000) def. Oli Thompson ($25,000)
  • Anatoly Tokov ($10,000 + $10,000 = $20,000) def. Francisco France($12,000)
  • Veta Arteaga ($6,000 + $6,000 = $12,000) def. Brooke Mayo ($8,000)
  • Mauricio Alonso ($10,000 + $10,000 = $20,000) def. Josh Koscheck ($75,000)
  • James Terry ($3,000 + $3,000 = $6,000) def. J.C. Llamas ($2,500)
  • Nikko Jackson ($1,000 + $1,000 = $2,000) def. Cesar Gonzalez ($1,000)
  • Juan Cardenas ($1,000 + $1,000 = $2,000) def. Luis Vargas ($1,000)
  • Bobby Escalanate ($1,000 + $1,000 = $2,000) def. Anthony Do ($1,500)
  • Jeremy Murphy ($1,200 + $1,200 = $2,400) def. Matt Ramirez ($1,800)
  • J.J. Okanaovich ($1,500 + $1,500 = $3,000) def. Zach Andrews ($1,500)
  • Justin Tenedora ($1,000 + $1,000 = $2,000) def. Roque Reyes ($1,000)
  • Martin Sano ($2,000) vs. Diego Herzog ($2,500) ruled majority draw
  • Gaston Bolanos ($4,000 + no win bonus = $4,000) def. Abner Perez ($1,000)
  • Abraham Vaesau ($1,000 + $1,000 = $2,000) def. Dominic Sumner ($1,000)

Payout Perspective:

Freire, Kongo and Koscheck were the big money earners with each making at least $75,000.  Freire earned $80,000 with his win bonus.  Notably, no one else made over $20,000.  One has to think that Fedor and Mitrione would have also made over $75,000 with Fedor likely making the most for the night.  One has to think that Koscheck’s pay might not be commensurate with his skill at this stage in his career.

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