Bellator 217 draws 349,000 on Paramount

February 28, 2019

Bellator 217 took place this past Saturday night and drew 349,000 viewers via Nielson per ShowBuzz Daily.  The card took place in Ireland and featured James Gallagher as he defeated Steven Graham.

The event took place at the 3Arena in Dublin, Ireland and drew 13,150 for a gate of $1.2 million.

The event aired on the Paramount Network and DAZN.

Saturday’s event was the lowest-rated of the three this year.  The 2019 average is down to 470,000 viewers.

The show on Saturday seemed to get overlooked due in part to the UFC event.  One would hope that Bellator would be able to turn the ratings around lest we see another decline in ratings this year.

Top Rank Boxing on ESPN (2/15) outshines Bellator on Friday night

February 19, 2019

Top Rank Boxing on ESPN on February 15th drew 704,000 viewers per Nielsen according to ShowBuzz Daily.  The event featured Rob Brant as he scored an 11th round KO over the previously undefeated Khasan Bayasangurov.

The telecast peaked at 769,000 viewers and was likely aided by the lead-in of the NBA All-Star Celebrity Game.

Live Boxing on ESPN 2019

Top Rank Boxing on ESPN (2/2):  880,000 viewers

Top Rank Boxing on ESPN (2/10):  655,000 viewers

Top Rank Boxing on ESPN (2/15) 704,000 viewers

Payout Perspective:

As we noted with the Bellator post, the ratings for Top Rank on ESPN Friday night well-exceeded its MMA competition on the Paramount Network.  As stated, the NBA All-Star Celebrity Game helped as a lead-in.  Of course, being on the main ESPN network also helps with just many having the network on as habit.

Bellator announces deal with Sky Sports for live broadcasts in U.K. and Ireland

February 8, 2019

On Friday, Bellator announced a one-year deal with Sky Sports to air its events live in the U.K. and Ireland. The deal begins with Bellator 216 featuring Paul Daley and Michael Page.

According to the agreement, Bellator will air via the European TV station a minimum of 20 U.S. and International events in the U.K. and Ireland.  Bellator President Scott Coker called the deal, “groundbreaking.”

Sky Sports confirmed that Bellator 217-220 will air live.  Previously, Bellator events had been on tape delay to the chagrin of U.K. fans.  The deal was announced after a press conference earlier this week announced a deal with broadcaster Channel 5 to air its European series this Saturday in Newcastle, England.

Payout Perspective:

The only drawback I see for fans is the time difference in which U.S. events take place.  But for the U.K. fans its better to stay up and watch rather than hear it on social media or wait for the tape delay.  The good news is that there is a level of interest that appears to be rising.

1.5M viewers watch Bader-Fedor on Paramount last Saturday

February 2, 2019

Last Saturday, 1.5 million viewers saw the main event of Bellator 214 with Ryan Bader taking care of Fedor in the very first round.  According to Nielsen via Bellator, the entire telecast drew 784,000 viewers in its 2 hour and 44-minute airing on the Paramount Network including the DVR +3 ratings

Bader won the Heavyweight title becoming a Bellator double champ with the win over Emelianenko.

In addition, the Aaron Pico-Henry Corrales fight drew 1 million viewers and Jake Hager-J.W. Kizer fight drew 1 million viewers.  Both of these fights ended in the first round.

In addition, Bellator outlined several other highlights from its broadcast last Saturday.

  • The most-watched Bellator event since Bellator 192on January 20, 2018.
  • The highest-rated Bellator event with adults 18-49 (.6) since Bellator 175on March 31, 2017.
  • The highest-rated Bellator event with men 18-49 (.73) since Bellator 192.
  • The second most-streamed Bellator event ever (on various Bellator/Paramount mobile platforms).
  • The most-streamed Bellator prelimany card ever.
  • The Ryan Bader knockout was among the most engaged posts in Bellator social media history with over 4 millionviews on various social platforms including a record number of video views on      Instagram, Facebook, Twitter, and YouTube.
  • The week leading into Bellator 214delivered the second most growth for new followers to Bellator’s social platforms in franchise history.

Payout Perspective:

The numbers should please Bellator execs as the company has seen a decline in their ratings on Paramount in 2018.  The ratings, even though they include DVR ratings should show promise.  But the strong ratings are based on several minutes of viewership as the three featured fights lasted less than a round.  Yet, you could argue that there was strong interest based on the numbers. It also should be noted that the ratings do not include the number of those watching on DAZN.

Bader-Fedor fight drew 1.2M viewers on Paramount Saturday night

January 30, 2019

Bellator 214 scored an overall rating of 697,000 viewers on Saturday night.  The Fedor-Ryan Bader showdown drew 1.2 million viewers on the telecast.

Bellator 214 took place at The Forum in Inglewood, California.  It featured the finals of the Bellator Heavyweight Grand Prix with the promotion’s Light Heavyweight Champion winning the Heavyweight Championship.

Also on the card, Jaker Hager (aka Jack Swagger) defeated J.W. Kiser in the first round via submission.  The bout drew 809,000 viewers.  Aaron Pico’s surprising KO loss to Henry Corrales drew 808,000 viewers.

It was a busy night for sports on Saturday with PBC on Fox, Showtime’s replay of Pacquiao-Broner and the NBA on ABC and the NHL All-Star Game.

Payout Perspective:

The ratings are the best for Bellator since last January when Chael Sonnen faced Rampage Jackson at the beginning of the Heavyweight Grand Prix.  It should be noted that the top 3 fights lasted less than a round.  The Fedor-Bader matchup which drew over 1 million viewers was just 35 seconds.  Yet, the ratings show that there is an audience that is either looking for a UFC alternative or has been trained to look for MMA on Saturdays.  The good news is that Bader proved himself a star and Hager’s performance showed that he is a legit threat in the heavyweight division although we have yet to see his chin.  Perhaps the only bad news is the loss of Aaron Pico, a fighter the promotion had hoped it could promote as a superstar.  It still can but his fight style might need a quick rehab.

Fedor atop Bellator 214 payouts

January 25, 2019

The California State Athletic Commission has disclosed the main card and preliminary payouts for Saturday’s Bellator 214.

MMA Junkie reported the disclosed payouts it had requested and obtained from the commission.  Bellator 214 takes place Saturday night at The Forum in Inglewood, California.

Fedor Emelianenko: $300,000 (no win bonus)
vs. Ryan Bader: $150,000 (no win bonus)

Aaron Pico: $45,000 to show ($45,000 to win)
def. Henry Corrales: $35,000 to show ($35,000 to win)

Jake Hager: $50,000 (no win bonus)
vs. J.W. Kiser: $7,000 to show ($7,000 to win)

Juan Archuleta: $25,000 to show (no win bonus)
vs. Ricky Bandejas: $30,000 to show (no win bonus)

Adel Altamimi: $10,000 to show ($10,000 to win)
vs. Brandon McMahan: $3,500 to show ($3,500 to win)

Jay Jay Wilson: $1,500 to show ($1,500 to win)
vs. Tyler Beneke: $1,500 to show ($1,500 to win)

Ozzy Diaz: $1,500 to show ($1,500 to win)
vs. Chris Reyes: $1,500 to show ($1,500 to win)

Jorge Juarez: $1,500 to show ($1,500 to win)
vs. David Pacheco: $1,500 to show ($1,500 to win)

Jesse Merritt: $1,500 to show ($1,500 to win)
vs. Thor Skancke: $1,500 to show ($1,500 to win)

A.J. Agazarm: $12,000 to show ($12,000 to win)
vs. Jesse Roberts: $2,500 to show ($2,500 to win)

Weber Almeida: $5,000 to show ($5,000 to win)
vs. Oscar Chinchilla: $1,500 to show ($1,500 to win)

Sean Johnson: $1,500 to show ($1,500 to win)
vs. Arturo Rivas: $1,500 to show ($1,500 to win)

James Barnes: $2,250 to show ($2,250 to win)
vs. Ryan Lilley: $2,000 to show ($2,000 to win)

Ian Butler: $1,500 to show ($1,500 to win)
vs. Craig Plaskett: $1,500 to show ($1,500 to win)

Steve Ramirez: $1,500 to show ($1,500 to win)
vs. Desmond Torres: $1,500 to show ($1,500 to win)

Payout Perspective:

The biggest disparity here is the between the former WWE superstar Jake Hager (aka Jack Swagger) and J.W. Kiser.  Hager is making $50,000 for this fight while Kiser, a 41-year-old with just one pro fight, a loss in 2018, is receiving $7,000 to show and another $7,000 if he pulls the offset.  Certainly, the $50,000 Swagger is making is far less than his salary in the WWE.  Of course, its his first pro fight.  Without much argument, Fedor is the top paid athlete earning $300,000 and his opponent making just half of that.

Bellator ends year with 212 show drawing just 285K viewers on Paramount

December 17, 2018

Bellator MMA Live 212 drew 285,000 on Friday night according to Nielsen via ShowBuzz Daily.  The event was the first of two shows taking place in Honolulu with the first event airing on Paramount.

The second event aired on DAZN exclusively.  Friday’s event also aired on DAZN.

On Friday night Michael Chandler regained the Bellator lightweight title from Brent Primus.  We also saw Javy Ayala tap out Frank Mir to strikes.

 

Bellator
Rating
192 770,000
193 470,000
194 476,000
195 465,000
196 420,000
197 242,000
198 598,000
199 605,000
200 421,000
201 466,000
202 405,000
203 471,000
204 319,000
205 346,000
206 DAZN
207 416,000
208 521,000
209 381,000
210 270,000
211 207,000
212 285,000

Payout Perspective:

It’s been a down year for Bellator ratings one would think that the DAZN partnership might alleviate some concern about visibility of the promotion.  The average viewership for 2018 is 428,000 viewers with the last 4 events not clearing the 400,000 viewers threshold.  In comparison, 2017 averaged 614,000 viewers with no event below 394,000 viewers.  This year there were 7 fights under 394,000 viewers.

 

 

 

 

Bellator 209 peaked at 574,000 viewers

November 21, 2018

Bellator 209 peaked at 574,000 viewers on The Paramount Network per Nielsen.  The tape-delayed event from Israel drew 448,000 viewers in DVR + 3 ratings.

The event featured Patricio Freire as he defeated Emmanuel Sanchez.

The Live + SD viewership of the event on Friday drew 381,000 viewers.

The DVR numbers did not add much to the event which is unfortunate but expected considering this was a tape-delayed event.

Tape-delayed Bellator 209 on Paramount draws 381,000 viewers

November 19, 2018

Bellator MMA Live 209 drew 381,000 viewers on the Paramount Network according to Nielsen via ShowBuzz Daily.  The telecast was also available via digital streaming service DAZN.

The event was tape-delayed from Israel and featured Patricio Freire as he defeated Emmanuel Sanchez for Friere’s Featherweight title.

The event drew 0.13 in the A18-49 demo.

Payout Perspective:

You can certainly stick the blame for the ratings on the one-day tape delay.  The ratings this year for Bellator have been disappointing.

Bellator 208 draws 521,000 viewers on Paramount

October 17, 2018

Bellator 208 on Paramount Saturday night drew 521,000 viewers according to Nielsen via ShowBuzz Daily.  The event featured Fedor defeating Chael Sonnen in the last semi-final of the Heavyweight Grand Prix.

It was the second of back-to-back nights for the promotion.  The event also aired on DAZN.

In addition to Fedor and Sonnen, Benson Henderson defeated Saad Awad.

Payout Perspective:

Although 521,000 viewers does not seem that impressive, it is the best viewership since Bellator 199 this past May.  One might infer that there were more viewers since DAZN was an optional way to view the event.  The viewership suggests that Fedor is still a draw for many MMA fans.

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