Bellator 183 draws 598,000 viewers on Spike TV

September 26, 2017

Bellator MMA 183 drew 598,000 viewers on Spike TV Saturday night according to Nielsen via ShowBuzz Daily.

The event featured Benson Henderson as he took on Patricky “Pitbull” Freire.  Pitbull defeated Bendo via split decision dropping Henderson to 1-3 in Bellator.  Henderson’s only win was against Freire in August 2016 when Pitbull suffered a leg injury.

Payout Perspective:

Bellator did slightly better in the ratings this weekend that the UFC show from Japan on Friday night.  The 598,000 viewers is below the average of 2017 shows but is better than the two previous shows.  It also competed with college football and HBO Boxing on Saturday night.

Frank Mir signs with Bellator

August 15, 2017

Frank Mir has announced that he has signed a deal to fight for Bellator MMA.  The former UFC Heavyweight Champion announced his plans via his podcast.

Mir was issued a two-year suspension by USADA after testing positive for a banned substance.  Mir claims the positive test may have been a result of eating kangaroo meat while in Australia.  He fought Mark Hunt in March 2016 in Australia.

Mir announced his release from the UFC contract on July 9th.

He stated that he signed with Bellator because he did not want an exclusive deal.  He stated that his options came down to the Viacom-owned company and ACB, Absolute Championship Berkut.  He stated that he has a broadcast deal with ACB.

He noted on the podcast that he will be paid more in Bellator than he did in the UFC.  He has a 4 fight deal with Bellator.  He stated that his contract includes a “Right of First Refusal” with Bellator with a “Gentleman’s Agreement” that he would be able to solicit offers and fight with other promotions.

Mir’s last reported payout from a UFC fight was his second-to-last fight at UFC 191 where he made $200,000 in a loss to Andrei Arlovski.

Mir noted that he was unhappy with the Reebok deal and would be able to solicit sponsors again.

Payout Perspective:

Mir is 38 years old and has not looked good in his last couple of fights with the UFC.  But, he still is a former UFC Heavyweight Champion that the company can promote.  Mir’s explanation of not wanting tot be pinned down to an exclusive deal with a promotion probably reflects his concern of not being able to maximize his limited time left in MMA.  The good news, is that he will likely make a fluid transition into broadcasting.  In my opinion, he is one of the better analysts of MMA based on his days in the WEC.  It will be interesting to see how Bellator deals with Mir’s two-year USADA suspension.  Based on his suspension, he would not be able to fight until April 8, 2018.  Will the company allow him to fight prior to this or will they utilize him in more of a promotional role until then?

Show Money Episode 18 reviews WME-IMG’s first year of UFC ownership and more

August 5, 2017

Its another episode of Show Money, I hop on with John Nash and Paul Gift of Bloody Elbow to discuss WME-IMG’s first year of ownership of the UFC, Bellator’s latest PPV and more.

The Ratings Buffet for week ending August 4th

August 4, 2017

It was an active week for The Ratings Buffet as Saturday saw three live events and Mayweather replays on ESPN2 are starting to surface in anticipation of later this month.

Friday

Spike TV: Bellator: NYC Replay: 539,000, 600,000 (DVR +3)

FS1:  UFC 214 Weigh-Ins 8pm ET: 245,000, Replay at 10pm ET 142,000

Saturday

FXX: UFC 214 Pre-Fight Show: 7:00pm ET

FXX: UFC 214 Prelims 8:00pm ET 866,000 viewers (peak at 1,072,000)

FS1: UFC 214 Post-Fight Show, 1:00 am ET 267,000 viewers

NBCSN:  PFL Everett:  9:00pm-11:20pm ET 153,000 viewers

Showtime:  Broner-Garcia 881,000 viewers (404,000 A18-49)

Showtime:  Charlo-Heiland 598,000 viewers (213,000 A18-49)

Sunday

FS1:  PBC on FS1 (Ortiz-Corral)  7pm ET 262,000 viewers

Monday

USA:  Monday Night Raw  9:00pm ET 3.275M viewers

USA:  Monday Night Raw  8:00pm ET 3.194M viewers

USA:  Monday Night Raw  10:00pm ET 3.021M viewers

Tuesday

USA  Smackdown 8:00pm ET 2.569M viewers

ESPN2:  Top Rank Boxing  9:30pm ET  159,000 viewers

ESPN2  Top Rank Boxing  8:30pm ET  176,000 viewers

ESPN2  Top Rank Boxing 10:15pm ET  147,000 viewers

Wednesday

El Rey:  Lucha Underground 8pm ET 104,000 viewers, 9pm ET 58,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Gatti) 9:30pm ET 232,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Judah)  9:00pm ET 200,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Corrales) 8:00pm ET 145,000 viewers

 

Replay of Bellator’s second PPV draws 600K on SpikeTV

August 2, 2017

A replay of Bellator: NYC on Spike TV drew 539,000 viewers per Nielsen.  The PPV in late June increased to 600,000 viewers and peaked at 934,000 in DVR +3 adjusted ratings.

Bellator: NYC featured Chael Sonnen-Wanderlei Silva in the main event.  It also featured the return of Fedor against Matt Mitrione.  The 150-minute re-air drew 0.18 in the A18-49 demo.

Payout Perspective:

I thought that this was airing Saturday night to oppose UFC 214, but it made sense to air Friday night.  The ratings are similar to a Bellator live event on Friday night.

The Ratings Buffet for the week ending July 21st

July 22, 2017

Welcome to another edition of The Ratings Buffet for the week ending July 21st.

Friday

Spike:  Bellator 181:   514,000 viewers; DVR +3: 573,000;  main event average: 775,000 peak at 912,000

Saturday

PBC on Fox 5:00pm-7:00pm ET: 886,000

HBO Boxing After Dark:
Smith v. Barerra: 683,000
Berchelt v. Miura: 617,000
Corrales v. Castellanos: 629,000

PBC on FS1 7:00pm-9:00pm ET: 277,000

Sunday

FS1: UFC Fight Night 3:00pm-5:51pm ET – 113 main card: 402,000
FS1: Prelims: 1:00pm-3:00pm ET ET284,000
FS1: Post-Fight Show: 5:51pm-7:00pm ET 222,0000

Monday

USA: Monday Night Raw (up from last week) 8pm ET 3.14 million viewers; 0.83 A18-49
USA: Monday Night Raw (up from last week) 9pm ET 3.237 million viewers; 0.91 A18-49
USA: Monday Night Raw (up from last week) 10pm ET 3.083 million viewers; 0.86 A18-49

Tuesday

USA: WWE Smackdown (up from last week) 8:00pm ET 2.548 million viewers; 0.65 A18-49 (down from last week)

Wednesday

El Rey: Lucha Underground (down from last week) 8pm ET 73,000, 0.02 A18-49; 9pm ET Replay 51,000, 0.02 A18-49

FS1: PBC on FS1 9pm – 11pm ET 190,000, 0.05 A18-49

Thursday

POP: Impact Wrestling 8:00pm ET: 322,000, 0.07 A18-49

Bellator 181 draws 514,000 viewers on Spike TV Friday night

July 17, 2017

Bellator MMA Live 181 drew 514,000 viewers on Spike TV Friday night according to Nielsen via ShowBuzz Daily.

The event drew 0.17 in the A18-49 demo.

The ratings are the lowest since Bellator’s Saturday afternoon event in April which drew 438,000 viewers. Notwithstanding, it was the lowest rating this year for a Friday or Saturday night card.

The event featured Derek Campos and Brandon Girtz in an entertaining fight. Campos defeated Girtz after the ringside doctors determined that Girtz could no longer fight due to a deep gash in his forehead.

Payout Perspective:

Perhaps a lack of relevant fighters on this card contributed to the low ratings.  Only hardcore Bellator fighters would have known about this event.  With that being said, it was an entertaining night of fights.

 

The Ratings Buffet for the week ending June 30th

June 30, 2017

Welcome to another week of The Ratings Buffet.  We have been a little late with posting this week.  Note the TUF Episode rating is down from last week but up from TUF 24’s Episode 11.

Saturday

Bellator 180 on Spike TV 8:00-10:00pm ET:  758,000 viewers

Bellator 180 on CMT:  143,000 viewers

HBO Boxing Replay Ward/Kovalev2 at 10:00pm ET 752,000 viewers/316 viewers in the A18-49 demo

Sunday

UFC Fight Night 112 Prelims on FS2 at7:00pm ET: 319,000 viewers/157,000 in the A18-49 demo

UFC Fight Night Main Card on FS1 at 9:00pm ET:  819,000 viewers/427,000 in the A18-49 demo

Monday

WWE Monday Night Raw on USA

8:00pmET 2.887 million viewers

9:00pm ET 3.092 million viewers

10:00pm ET 2.951 million viewers

Tuesday

WWE Smackdown on USA at 8:00-10:00pm ET 2.603 million viewers #1 in cable for Tuesday night.

UFC Fight Flashback on FS1 at 8:00-8:30pm ET: 130,000 viewers

Wednesday

TUF 25 Episode 11 at 10:00pm ET 369,000 viewers

TUF Talk on FS1 at 11:00pm ET 121,000 viewers

Lucha Underground on ElRey 8:00pm ET 112,000 and immediate replay at 9:00pm ET drew 77,000 viewers

Thursday

Impact Wresting on Pop at 8:00pm: 268,000 viewers

UPDATED: 6/27 Bellator-Spike announce a ratings number for Bellator 180 over two networks

June 26, 2017

MMA Fighting reports that Bellator 180 Saturday drew 901,000 viewers across two networks: Spike TV and CMT.  The event aired prior to Bellator: NYC, the company second-ever PPV.  According to Nielsen Spike TV drew 758,000 viewers and another 143,000 viewers on CMT. 

Here’s a question:  How many of those 143,000 viewers were converted to buy the PPV?

The televised event featured Phil Davis and Ryan Bader in the main event of Bellator 180.  The main event peaked at 1.1 million over the two networks.  Yes, I do not know what that means either.  According to the MMA Fighting report written by Dave Meltzer, the company sent out the information via press release.

The article notes that Bellator was trending on twitter and received 200,000 google searches Saturday night.

Payout Perspective:

I have been traveling so I’m not sure if MMA Payout received the release.  Usually when there is big news regarding ratings I am not on the “preferred” media list to receive this info.  I guess that this is news except why did Viacom show this across two networks and then report the ratings as one?  We all know for folks that are interested in ratings, you will be looking at one rating and not whether it was aired on two networks.  So to report the 901K number seems a little weird since a rating for each network cannot be provided in the press release.  If you were to just look at the headline, you’d think that the 901K was on one network and think it was good.  We’ll see once all the info comes out.

The Ratings Buffet for the week ending June 16th

June 16, 2017

Welcome to the second edition of The Ratings Buffet.  This week there was a UFC Fight Night on Spike TV Saturday and a PFC on FS1 event on Sunday night in addition to TUF and various wrestling programs.

Saturday

UFC Fight Night 110 on FS1:  923,000 viewers

UFC Fight Night 110 Prelims on FS1:  696,000 viewers

UFC Fight Night 110 Post Fight show on FS1: 351,000 viewers

Sunday

PBC on FS1 Sunday: 374,000 viewers for Brandon Rios-Aaron Herrera

Monday

Monday Night Raw

Hour 1: 2.769 million viewers

Hour 2: 2.522 million viewers

Hour 3: 2.335 million viewers

Countdown to Bellator NYC on Spike TV:  200,000 viewers

24/7 Ward/Kovalev 2 on HBO: 153,000 viewers

Tuesday

SmackDown: 2.072 million viewers on USA

Wednesday

TUF 25 Episode 9: 422,000 viewers

Lucha Underground: 123,000 viewers for the first showing at 8pm and 51,000 for the immediate replay at 9pm

Thursday

Impact Wresting on PopTV 327,000 viewers

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