Tape-delayed Bellator 209 on Paramount draws 381,000 viewers

November 19, 2018

Bellator MMA Live 209 drew 381,000 viewers on the Paramount Network according to Nielsen via ShowBuzz Daily.  The telecast was also available via digital streaming service DAZN.

The event was tape-delayed from Israel and featured Patricio Freire as he defeated Emmanuel Sanchez for Friere’s Featherweight title.

The event drew 0.13 in the A18-49 demo.

Payout Perspective:

You can certainly stick the blame for the ratings on the one-day tape delay.  The ratings this year for Bellator have been disappointing.

Bellator 208 draws 521,000 viewers on Paramount

October 17, 2018

Bellator 208 on Paramount Saturday night drew 521,000 viewers according to Nielsen via ShowBuzz Daily.  The event featured Fedor defeating Chael Sonnen in the last semi-final of the Heavyweight Grand Prix.

It was the second of back-to-back nights for the promotion.  The event also aired on DAZN.

In addition to Fedor and Sonnen, Benson Henderson defeated Saad Awad.

Payout Perspective:

Although 521,000 viewers does not seem that impressive, it is the best viewership since Bellator 199 this past May.  One might infer that there were more viewers since DAZN was an optional way to view the event.  The viewership suggests that Fedor is still a draw for many MMA fans.

Rampage-Silva top Bellator 206 Payouts

October 1, 2018

MMA Fighting obtained Saturday night’s payouts from Bellator 206 as disclosed by the California State Athletic Commission.  Rampage Jackson topped the list of athlete’s pay with $300,000.  His opponent, Wanderlei Silva checked in with $200,000.

The other payouts are as follows per MMA Fighting:

Gegard Mousasi ($150,000 + no win bonus = $150,000) def. Rory MacDonald ($150,000)
Quinton Jackson ($300,000 + no win bonus = $300,000) def. Wanderlei Silva ($200,000)
Douglas Lima ($130,000 + no win bonus = $130,000) def. Andrey Koreshkov ($55,000)
Aaron Pico ($40,000 + $40,000 = $80,000) def. Leandro Higo ($14,000)
Keri Melendez ($25,000 + no win bonus = $25,000) def. Dakota Zimmerman ($4,000)
Gaston Bolanos ($12,000 + $12,000 = $24,000) vs. Ysidro Gutierrez ($2,000)
Adam Piccolotti ($20,000 + $20,000 = $40,000) def. James Terry ($4,000)
Jeremiah Labiano ($5,000 + $5,000 = $10,000) def. Justin Smitley ($2,000)
Arlene Blencowe ($14,000 + $14,000 = $28,000) def. Amber Leibrock ($12,000)
Josh San Diego ($2,000 + $2,000 = $4,000) def. Joe Neal ($2,000)
Cass Bell ($2,000 + $1,500 = $3,500) def. Ty Costa ($1,200)
Chuck Campbell ($1,200 + $1,200 = $2,400) def. Joseph Ramirez ($1,200)
Anthony Figueroa Jr. ($1,200 + $1,200 = $2,400) def. Samuel Romero ($1,200)

Payout Perspective:

Clearly, the Jackson-Silva matchup was the one Bellator thought would draw fans due to the pay for each fighter.  Mousasi-MacDonald was up there too although Jackson still commands a lion’s share of the roster pay.  Notably, Douglas Lima’s flat rate pay is getting up there as well.  Also, Aaron Pico is starting to see a step-up in pay earning $40K and $40K per fight.

Bellator 205 draws 346,000 viewers on Paramount Network

September 24, 2018

Bellator MMA Live on the Paramount Network Friday night drew 346,000 viewers according to Nielsen via ShowBuzz Daily.

The event featured A.J. McKee as he defeated John Macapa in the first round of their matchup via KO.  Bellator 205 took plaice at CenturyLink Arena in Boise, Idaho.

Payout Perspective:

The event did better than Bellator 204, but its average is still down over last year. 2018 is averaging 462,000 viewers while 2017 averaged 614,000 viewers.

Bellator 203 and Kicboxing ratings

July 19, 2018

Bellator MMA 203 on Saturday night drew 471,000 viewers on the Paramount Network.  Bellator Kickboxing drew 212,000 immediately after the MMA event from Rome.

Alessio Sakara’s first round TKO victory over Jamie Sloane scored the peak rating for the telecast with 702,000 viewers.  The main event saw Patricio Freire score a split decision victory over Daniel Weichel.

Bellator Kickboxing peaked with 409,000 viewers.  The main event saw Gabriel Varga defeat Kevin Ross via TKO in the first round to become the featherweight world champion.

Bellator 203 took place one night after Bellator’s event in the U.S.  On Friday night, the telecast peaked with 817,000 viewers with the main event featuring Julia Budd.

Payout Perspective:

It was a busy night for combat sports on Saturday and the ratings for Bellator are good considering the Pacquiao fight and UFC Fight Night.  Kickboxing ratings are always lower than MMA despite being its lead-in.  For Bellator, the ratings improve on its event the night before despite a Saturday tape-delayed event.

Bellator MMA 202 on Paramount draws 405,000 viewers

July 18, 2018

Bellator MMA Friday night on Paramount drew 405,000 viewers per Nielsen according to ShowBuzz Daily.

In the main event of the telecast, Julia Budd defeated Talita Nogueira via TKO to retain her Bellator Featherweight title.  Notably, Budd has not lost an MMA fight since a 2011 bout to Ronda Rousey in Strikeforce.

The event drew 0.12 in the A18-49 demo.  Through 12 events in 2018, the promotion is averaging 463,000 viewers.

Payout Perspective:

The event is the third consecutive with viewership under 500,000 viewers.  The ratings are lower this year as 10 out of the 12 telecasts have had ratings under 500,000.  The telecast featured former UFC fighter Michael MacDonald as he defeated Eduardo Dantas in a fight where both were hurt.  Perhaps the DAZN partnership will help get more eyes on the product.

Bellator 201 draws 466,000 viewers

July 2, 2018

Bellator 201 drew 466,000 viewers on Friday night on The Paramount Network according to Nielsen via ShowBuzz Daily.  The ratings were an increase over Bellator 200.

The main event featured two women as Ilima-Lei Macfarlane defended her flyweight title against Alejandra Lara.  Macfarlane got Lara to tap to an armbar in the third round.

In all likelihood Macfarlane’s next defense will have her go up against UFC vet Valerie Letourneau who won on the under-card on Friday night.

Payout Perspective:

The event had more viewers than Bellator 200 although that event was on tape delay.  The 466,000 has to be seen as good considering there was not many known fighters on the card.  It did benefit from the lack of other combat sports on Friday night.

Bellator draws 598,000 viewers on Paramount, 169,000 viewers on CMT Saturday

May 1, 2018

Bellator 198 drew 598,000 viewers on the Paramount Network Saturday night according to Nielsen via ShowBuzz Daily  It added an additional 169,000 viewers on CMT.

The event featured Fedor Emelianenko taking on Frank Mir in the first round of the Heavyweight Grand Prix.  Fedor stopped Mir in the first round in a short, but exciting fight.

Bellator faced stiff competition from live boxing telecasts on Saturday with three events going on the same night as Bellator.  There was also an NBA Game 7 and NHL Playoffs on Saturday night.

Payout Perspective:

The ratings are an increase over its regular event telecasts but it shows that Fedor is not a draw as he once was as the Bellator casual fans have fallen off.  I’m not sure if this would be considered a tentpole event, but Fedor used to be a big attraction.  But, 598,00, or 767,000 viewers overall if you want to be generous is not the type of ratings you would be hoping from this event.

 

[UPDATED with CA ratings] Bellator MMA draws just 242K on Paramount Network

April 16, 2018

Bellator MMA drew just 242,000 viewers on The Paramount Network Friday night per Nielsen via ShowBuzz Daily.  The simulcast on CMT drew an additional 161,000.

In the main event, Michael Chandler defeated Brandon Girtz in the first round via technical submission with an arm triangle choke after Girtz was put to sleep with the submission.  On The Paramount Network, it drew 0.09 in the A18-49 demo.  On CMT, it drew 0.07 in the A18-49 demo.

Notably, Combate Americas ran an event later that night on Univision and drew 181,000 viewers.  It did 0.10 in the A18-49 demo.

UPDATED 4/17/18:  According to Nielson, Combate Americas on Friday, according to Nielsen, ratings for the live simulcast was 583,000 P2+ viewers, and 296,000 viewers in the 18-49 year old category.

Payout Perspective:

These ratings have to be disappointing for Bellator as it sinks to another ratings low.  Prior to this week, last Friday’s event featuring Benson Henderson drew 420,000 viewers.  This week saw almost half those viewers return on Paramount.  The CMT viewership combined brings the total viewership to just 423,000 viewers.  Combate Americas on the Univision Network drew just 181,000 viewers but with less expectations.  Moreover, it drew more in the younger demo than either showing of Bellator on either network.  Granted, the CA was on later in the evening than Bellator, but the ratings for the promotion are not going in the right direction.

Bellator 196 draws 420,000 viewers on Paramount

April 11, 2018

Bellator 196 drew 420,000 viewers on the Paramount Network Friday night.  The event featured Benson Henderson taking on Robert Huerta in Budapest, Hungary.

This past Friday’s event was the fourth one this year under 500,000 viewers with just one event over 500,000.  The event drew 0.14 in the A18-49 demo per ShowBuzz Daily.

Payout Perspective

The ratings have to be a concern this year even though we are in April.  At this point, Bellator is averaging just 520,000 viewers per live telecast which is the lowest since 2014.  This past Friday’s event featured a former UFC Champion and drew the lowest viewership of the year.  While international events seem to draw lower ratings, Henderson was thought to bring name recognition and fans to telecasts and that does not seem to be the case.

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