Bellator 187 peaks with 1 million viewers during McGregor run in

November 15, 2017

According to Nielsen, the Conor McGregor interruption this past Friday at Bellator 187 drew 1 million viewers on SpikeTV in the quarter hour that the event occurred.

As you recall, McGregor charged the cage after his teammate’s first round KO.  McGregor then proceeded to go after referee Marc Goddard.  The event occurred in the first quarter hour of the Bellator tape-delayed telecast on Spike TV.  The news on social media spread and many tuned in to watch the antics.

In comparison, Bellator 186 peaked at 800,000 viewers during Phil Davis’ fight.

Overall, Bellator 187 drew 621,000 viewers in DVR +3 ratings.

Payout Perspective:

The 1 million viewers is a peak threshold not seen by Bellator on Spike TV since Bellator 175 this past spring.  It says something that McGregor’s appearance was the likely reason many tuned in considering the peak was in the first quarter hour and most telecast peak as the event progresses.

With McGregor cameo, Bellator 187 draws 575,000

November 13, 2017

Bellator 187 drew 575,000 viewers on Spike TV Friday night.  The event was highlighted, or marred based on what you think, with Conor McGregor storming the cage and confronting referee Mark Goddard.

The ratings are up slightly from last week’s Bellator 186 from the campus of Penn State.  Bellator 187 was taped delay from Dublin, Ireland.  McGregor had come to the cage to celebrate with his teammate Charlie Ward after a first round KO.  The fireworks occurred less than 15 minutes into the Bellator telecast.

Payout Perspective:

I think that there are some that tuned in just to see how the McGregor incident played out instead of the highlights on social media.  I would have expected a bigger bump but since this was tape delayed, many already saw as much as they wanted of McGregor.

Statement issued on McGregor antics at Bellator event

November 11, 2017

The Mohegan Tribe Department of Athletic Regulation and the Association of Boxing Commissions issued a statement related to Conor McGregor’s antics at a Bellator event in Dublin, Ireland on Friday.

McGregor, who was not a licensed cornerman, stormed the cage after his training partner Charlie Ward won his fight against John Redmond via first-round TKO.  McGregor shoved referee Marc Goddard when he attempted to stop McGregor from celebrating in the cage.  The UFC lightweight champion proceeded to go after Goddard and almost trampled the still fallen Redmond.

The full statement via MMA Junkie:

“While the Mohegan Tribe Department of Athletic Regulation (MTDAR) was regulating Bellator 187 in Dublin, Ireland, on November 10, 2017, the following events took place during the Ward vs Redmond bout.

“Mr. Conor McGregor who was a spectator at the time, disrupted the event by scaling the cage prior to the conclusion of the bout. Mr. McGregor’s conduct jeopardized the health and safety of the bout participants by delaying necessary medical attention to the fighters that were injured during the round.

“In addition, Mr. McGregor assaulted Referee Mark Goddard and a Bellator staff.

“The MTDAR has been in consultation with the upper management of the UFC regarding Mr. McGregor’s inappropriate and unacceptable behavior.

“The MTDAR has also contacted members of the Association of Boxing Commissioners that have licensed Mr. McGregor in their jurisdictions to inform them of Mr. McGregor’s behavior.”

Payout Perspective:

McGregor’s presence probably helped with Bellator ratings as the fight was taped-delay on SpikeTV and news of the incident swirled on social media.  The question of whether any penalty aside from maybe a fine will transpire.  Certainly, the UFC should have some sort of fine for McGregor although I would expect no suspension of any kind.  The company probably does not like it that he gave publicity to Bellator and likely that is the only real issue with the incident for the UFC.

Bellator 186 draws 508,000 viewers on SpikeTV

November 6, 2017

Bellator 186 drew 508,000 viewers on SpikeTV Friday night according to Nielsen via ShowBuzz Daily.

According to ShowBuzz, it drew 0.18 viewers in the A18-49 demo.  The event, which aired from the campus of Penn St. featured former Nittany Lions Ed Ruth and Phil Davis.  It was headlined by Ryan Bader’s title defense against Linton Vassell.

Payout Perspective:

The ratings are slightly better than the last two and the event may have been caught up behind the hype for the UFC New York card.  Bellator put on a good event and strategically placed it in an arena which would support a couple of its fighters.  Notably, Ed Ruth’s return to University Park was a success with a huge KO over Chris Dempsey.  It’s possible that he could be making his way to a fighter the organization can build into a star.

Bellator 185 draws 476,000 viewers

October 23, 2017

Bellator 185 drew 476,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The event featured the debut of former UFC middleweight Gegard Mousasi as he defeated Alexander Shlemenko.

Payout Perspective:

The ratings are a modest boost from the last Bellator show but you would have expected a little more considering the debut of Mousasi.  But, the MLB game between the Yankees and Astros on FS1 which drew over 8.2 million viewers probably had something to do with it.

Bellator 184 draws 437,000 viewers on SpikeTV

October 9, 2017

Bellator 184 drew 437,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The ratings are the lowest for 2017 on Spike TV.

According to Nielsen, the telecast drew 0.16 in the A18-49 demo.

The event was headlined by Darrion Caldwell taking the bantamweight title away from Eduardo Dantas.

Payout Perspective:

In all honesty, I forgot that this event was on this past Friday.  Whether it was my oversight or the lack of marketing for this card, there was not much made about the card despite a title fight.  Bellator’s telecast was followed by Bellator Kickboxing which drew only 250,000 viewers.  Not the best of night’s for combat sports on Spike TV.

Ratings Buffet for week ending September 29th

October 2, 2017

The Ratings Buffet for the week ending September 29th.

Friday

ESPN:  Top Rank Boxing 11:42pm-1:22 am ET : 706,000 viewers, 0.25 A18-49

ESPN 2:  Top Rank Boxing 11:29pm-11:42 pm ET: 455,000 viewers, 0.17 A18-49

FXX: UFC Fight Night Prelims 7:00pm-8:00pm ET: 139,000 viewers, 0.06 A18-49

FXX:  UFC Fight Night Prelims 8:00pm-10:00pm ET:  416,000 viewers, 0.15 A18-49

FXX:  UFC Fight Night Main Card 10:00pm-1:00am ET:  502,000 viewers, 0.20 A18-49

FXX:  UFC Fight Night Post-Show:  1:00am-2:00am ET:  158,000 viewers, 0.07 A18-49

Saturday

Spike TV:  Bellator 183: 598,000 viewers, 646,000 DVR+3, peak 966,000 viewers,

Monday

USA:  Monday Night Raw  9:00pm ET 3.081M viewers

USA:  Monday Night Raw  8:00pm ET 3.121M viewers

USA:  Monday Night Raw  10:00pm ET 2.568M viewers

Tuesday

USA WWE Smackdown 8:00pm-10:00pm ET 2.542M viewers, 0.82A18-49

Wednesday

FS1 TUF 26 Episode 1 10:00-11:00pm ET 220,000 viewers, 0.07 A18-49

El Rey:  Lucha Underground 8pm ET 78,000 viewers, 9pm ET 32,000

Thursday

 

PopTV: Impact Wrestling, 8:00pm-10:00pm 264,000 viewers, 0.06 in A18-49

Bellator 183 draws 598,000 viewers on Spike TV

September 26, 2017

Bellator MMA 183 drew 598,000 viewers on Spike TV Saturday night according to Nielsen via ShowBuzz Daily.

The event featured Benson Henderson as he took on Patricky “Pitbull” Freire.  Pitbull defeated Bendo via split decision dropping Henderson to 1-3 in Bellator.  Henderson’s only win was against Freire in August 2016 when Pitbull suffered a leg injury.

Payout Perspective:

Bellator did slightly better in the ratings this weekend that the UFC show from Japan on Friday night.  The 598,000 viewers is below the average of 2017 shows but is better than the two previous shows.  It also competed with college football and HBO Boxing on Saturday night.

Frank Mir signs with Bellator

August 15, 2017

Frank Mir has announced that he has signed a deal to fight for Bellator MMA.  The former UFC Heavyweight Champion announced his plans via his podcast.

Mir was issued a two-year suspension by USADA after testing positive for a banned substance.  Mir claims the positive test may have been a result of eating kangaroo meat while in Australia.  He fought Mark Hunt in March 2016 in Australia.

Mir announced his release from the UFC contract on July 9th.

He stated that he signed with Bellator because he did not want an exclusive deal.  He stated that his options came down to the Viacom-owned company and ACB, Absolute Championship Berkut.  He stated that he has a broadcast deal with ACB.

He noted on the podcast that he will be paid more in Bellator than he did in the UFC.  He has a 4 fight deal with Bellator.  He stated that his contract includes a “Right of First Refusal” with Bellator with a “Gentleman’s Agreement” that he would be able to solicit offers and fight with other promotions.

Mir’s last reported payout from a UFC fight was his second-to-last fight at UFC 191 where he made $200,000 in a loss to Andrei Arlovski.

Mir noted that he was unhappy with the Reebok deal and would be able to solicit sponsors again.

Payout Perspective:

Mir is 38 years old and has not looked good in his last couple of fights with the UFC.  But, he still is a former UFC Heavyweight Champion that the company can promote.  Mir’s explanation of not wanting tot be pinned down to an exclusive deal with a promotion probably reflects his concern of not being able to maximize his limited time left in MMA.  The good news, is that he will likely make a fluid transition into broadcasting.  In my opinion, he is one of the better analysts of MMA based on his days in the WEC.  It will be interesting to see how Bellator deals with Mir’s two-year USADA suspension.  Based on his suspension, he would not be able to fight until April 8, 2018.  Will the company allow him to fight prior to this or will they utilize him in more of a promotional role until then?

Show Money Episode 18 reviews WME-IMG’s first year of UFC ownership and more

August 5, 2017

Its another episode of Show Money, I hop on with John Nash and Paul Gift of Bloody Elbow to discuss WME-IMG’s first year of ownership of the UFC, Bellator’s latest PPV and more.

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