UFC Copenhagen attendance, gate and bonuses

September 29, 2019

UFC Copenhagen took place on Saturday with Jarod Cannonier stopping local favorite Jack Hermansson in the second round of the night’s main event.  Cannonier took home led the performance bonus winners with upset victory over the higher-ranked middleweight.

In addition, Ovince St. Preux scored another Von Flue (shoulder) choke and earned a Performance bonus.  Also, John Phillips and Jack Shore scored $50,000 Performance Bonuses for their respective stoppages.

It was the company’s first appearance in Copenhagen and the event drew a sellout with 12,767 for a gate of $1.6 million at the Royal Arena in Copenhagen, Denmark.

Payout Perspective:

The big turnout for the company’s debut in the country reflects the continued advancement in popularity of the sport around the world.  It helps to have fighters in the region on the card that builds interest for the event.  Its clear that tapping new regions during its Fight Night events is a great way to build the sport and gain traction when promoting its brand.

Payouts, net gate information from Top Rank Boxing event August 17th

August 30, 2019

MMA Payout has obtained the payout sheet from the August 17th event at the Banc of California Stadium in Los Angeles, California.  The $501,500 total reported purse has Jessie Magdaleno and Emmanuel Navarrete as the top earners making $125K a piece.

Per a CSAC records request, MMA Payout was provided with the payouts as follows:

Elvis Rodriguez  $6,000 def.

Jesus Gonzales  $3,000

Brian Mendoza $10,000 def.

Rosemberg Gomez  $5,000

Dmitry Yun  $5,000 def.

Javier Martinez $3,500

Javier Molina $20,000  def.

Manuel Mendez  $8,500

Chris Van Heerden  $20,000 def.

Aslanbek Kozaev  $10,000

Janibek Alimkhanuly $12,500 def.

Stuart McLellan $5,000

Arnold Barboza, Jr.  $50,000 def

Ricky Sismundo  $8,000

Jessie Magdaleno  $125,000 def.

Rafael Rivera $10,000

Emmanuel Navarrete $125,000 def.

Francisco De Vaca  $75,000

The Commission records show that the Top Rank event drew 5,529 fans in which 1,469 were sold for total receipts of $87,090.00.  There were $1,173.48 worth of comp tickets paid for by Top Rank. After adjustments, the net house for the event drew $79,800.85.  Also, Top Rank paid fees to the state of $40,892.63.

Payout Perspective:

If you do the quick math, the roster payout was slightly over half a million dollars and Top Rank netted slightly less than $39,000 from the gate.  This was geared to telecast but one can see the great expenditures the promotion is taking in these events with the anticipation that the bigger events will compensate for these where it looks like they are losing money.

UFC 241: Payout Perspective

August 19, 2019

Welcome to another edition of Payout Perspective.  In this edition we take a look at a very successful UFC 241 from The Honda Center in Anaheim, California.

Stipe KOs Cormier to regain Heavyweight title

Stipe Miocic regained the UFC Heavyweight title with a KO of Daniel Cormier late in the 4th round.  DC had looked like the better fighter through most of the 4 rounds but Miocic’s strategy of body shots took its toll on Cormier leading to the KO.  Cormier had been leading on all cards at the time of the stoppage.

Despite the loss, Cormier has had a tremendous career and showed all class in what could be his last fight in the Octagon.  Personally, I think he still has a couple more fights in him before he retires.  It would seem as though a rematch would be the most logical thing to do although Miocic could wait to see the winner of the Walt Harris-Alistair Overeem fight or another fight with Francis Ngannou.

Diaz returns to defeat Pettis

The biggest question going into UFC 241 was determining how Nate Diaz would look like with 3 years off.  The answer was sensational.  Diaz looked fresh and used his dirty boxing tactics to stifle Anthony Pettis.  Showtime did break his foot during the fight but Diaz was clearly the dominant fighter tonight.

Diaz called out Jorge Masvidal for his next fight in what many believe would be a great fight to see.

Attendance and gate

For the first time, an MMA event in California drew over $3 million as UFC 241 drew $3,237,032 with 17,304 in attendance according to the UFC post-event.  It bested the previous record, UFC 214 by nearly $1 million.  Earlier in the week, SeatGeek noted the secondary market was up for this event.

Bonuses

The $50,000 bonuses went to Stipe Miocic, Khama Worthy, Paulo Costa and Yoel Romero.  Miocic and Worthy earned Performance Bonuses for their respective stoppages and Costa-Romero was a sight to behold with both fighters unloading big shots. Costa won by decision in the end.

Payouts

The California State Athletic Commission disclosed the payouts from the event.  Stipe Miocic topped the payouts with $750,000

Stipe Miocic: $750,000 (no win bonus)
def. Daniel Cormier: $500,000

Nate Diaz $250,000 (no win bonus)
def. Anthony Pettis: $155,000

Paulo Costa $120,000 (includes $60,000 win bonus)
def. Yoel Romero: $150,000

Sodiq Yusuff $28,000 (includes $14,000 win bonus)
def. Gabriel Benitez: $40,000

Derek Brunson $190,000 (includes $95,000 win bonus)
def. Ian Heinisch: $25,000

Khama Worthy $24,000 (includes $12,000 win bonus)
def. Devonte Smith: $23,000

Cory Sandhagen $154,000 (includes $77,000 win bonus)
def. Raphael Assuncao: $79,000

Drakkar Klose $56,000 (includes $28,000 win bonus)
def. Christos Giagos: $28,000

Casey Kenney $28,000 (includes $14,000 win bonus)
def. Manny Bermudez: $20,000

Hannah Cifers $28,000 (includes $14,000 win bonus)
def. Jodie Esquibel: $10,000

Kyung Ho Kang $44,000 (includes $22,000 win bonus)
def. Brandon Davis: $21,000

Sabina Mazo $20,000 (includes $10,000 win bonus)
def. Shana Dobson: $12,000

Sponsorships

UFC sponsors in the Octagon included Toyo Tires, Roar Sports (“Aurora Canabis”), Motel 6, Devour, PariMatch, PokerStars, The Rock’s latest movie, “Hobbs and Shaw,” Nemiroff, Modelo, P3, Devour, Monster and Circle K shared an Octagon post and Monster Energy had the center.

Poker Stars also had the outside the Octagon standing area for the coaches.  Body Armor was all over the place last night including the drinks and stools for the event.

Devour had the fighter prep point.  It was also on most of the Reebok fighter kits including shorts and walkout shirt. Notably, it was not on Cormier’s fight kit as he had the Monster, “M” on his gear.

Trifecta Nutrition presented the 7 Embedded Episodes.

Daniel Cormier signed a deal with cbdMD as it was announced during fight week.

Odds and Ends

Nate Diaz ascended to superstar status at UFC 241.  If he was not already a star after defeating Conor McGregor at UFC 196, he reminded people after a 3-year absence why he believes he’s the best in the fight game.  Notwithstanding, you can argue that the UFC made some concessions due to Diaz’s new leverage.  As Embedded showed, he didn’t have to wait around at weigh-ins, he stayed in Corona del Mar near the Wedge (pretty posh neighborhood near Newport Beach) and he lit up a blunt (later clarified as a CBD cigarette from his business) at open workouts.  Yet, the UFC and ESPN went along with it.

The UFC is better with Nate Diaz than it is without him and Dana White admitted that he is a “needle mover.”

As part of the media strategy to reintroduce Diaz to the masses, the New York Times’ Pulitzer Prize winning writer, John Branch, wrote a piece about him which highlighted the fighter’s anti-hero attributes.

During UFC 241, there was a lot of hype for next month’s UFC 242 taking place in Abu Dhabi. As a part, it relived the Conor-Khabib matchup from last October.

Nate Diaz had a bunch of unintentional funny comments during his post-fight presser.  Including this one:


There were many notable fighters in the crowd including boxer Terrence Crawford and various UFC fighters but no one drew the most heat than Colby Covington and his MAGA gimmick.

The best part of the Embedded was the “push-up pump” Romero did before getting his photos taken.

The Costa-Romero fight earned Fight of the Night.  During the first round, Romero used the “hey look over there” gimmick to buy time and nail Costa with a punch.  The winner talked about it after.

In spite of his loss, Daniel Cormier showed class in the face of adversity.  Embedded showed his busy schedule in promoting the fight which included throwing out the first pitch at the Angels game, a spot on Access Hollywood and other media.  It also showed the various businesses that he has which will take care of him after his fight career.

Conclusion

UFC 241 drew over 2 million google searches on Saturday which likely equates to a very good buy rate.  The return of Nate Diaz likely spurred the influx of interest coupled with the Heavyweight fight between Cormier and Miocic.  Something in the range of 400-450K PPV buys from ESPN+ would be a good estimate.

UFC 241 attendance, gate and bonuses

August 17, 2019

UFC 241 took place on Saturday night at the Honda Center in Anaheim, California.  The event drew the largest MMA gate in the state of California.

It was announced that UFC 241 drew 17,304 for a gate of $3,237.032 at the Honda Center.  It was the first time that an MMA event drew over $3 million in the state.  The previous high was Cormier-Jones 2 at UFC 214 at the Honda Center.  There were 16,610 in attendance for a gate of $2.4 million.

The bonuses went to Stipe Miocic, Khama Worthy, Paulo Costa and Yoel Romero.  Miocic and Worthy drew the Performance Bonuses and Costa and Romero earned Fight of the Night for their wild battle. All earned $50,000 each.

Payout Perspective:

A good night for the UFC highlighted by a title change at Heavyweight and Nate Diaz returning to the Octagon.  SoCal is a hotbed for MMA so its not surprising that it was a sellout but the gate had to have exceeded expectations.  Moreover, according to SeatGeek, the ticket demand on the secondary market was strong.

Ticket demand high as UFC reports $3M gate ahead of UFC 241

August 16, 2019

UFC 241 this Saturday in Anaheim looks to be a big one as ticket demand for the event is on the rise.  ESPN reporter Brett Okamoto reported that this event will be the first to surpass a $3M gate in the state of California.

The secondary market is hot as well.  According to SeatGeek, as of Wednesday the get-in price for the event is $181 with the average price per ticket on the secondary market at $300.  And don’t look for the ticket prices falling that far either.

Payout Perspective:

This is not surprising for the SoCal market as it’s a very popular place for MMA.  The card is very good considering you get a heavyweight title fight featuring Cormier-Miocic, the return of Nate Diaz to fight Anthony Pettis and then Yoel Romero and undefeated Paulo Costa.  The ticket demand is high compared to last month’s Edmonton event.

UFC on ESPN +14 attendance and bonuses

August 11, 2019

UFC Fight Night Uraguay took place on Saturday airing on ESPN +.  The event saw another title defense from Valentina Shevchenko as she soundly defeated Liz Carmouche.

The event drew 9,255 fans at the Antel Arena in Montevideo, Uraguay for the promotion’s first event in the country.  The UFC announced the event as a sellout.  No gate was announced.

UFC on ESPN+14 bonus winners included Mike Perry, Vincente Luque, Volkan Oezdemir and Veronica Macedo.  Oezdemir and Macedo drew Performance of the Night honors while Luque-Perry earned Fight of the Night.

Payout Perspective:

A good crowd for the promotion’s first event in this South American country.  The title fight was lackluster but the crowd was given a slugfest in the semi-main event with Perry and Luque.

UFC on Fight Night 5 attendance, gate and bonuses

August 3, 2019

UFC on ESPN +5 took place Saturday afternoon from Newark, New Jersey.   The card’s main event saw Colby Covington dominate Robbie Lawlor for a unanimous decision victory.

The event took place at the Prudential Center in Newark, New Jersey.  The Fight of the Night saw Antonina Shevchenko score a submission victory over Lucile Pudilova in a back and forth fight.  Also receiving Performance Bonuses were Matt Schnell with a submission victory over Jordan Espinosa and Nasrat Haqparast with a KO victory over Joaquim Silva.

According to UFC officials post-fight, the event drew 10,427 for a gate of $687,778.  It was the lowest attendance and gate for a UFC on ESPN event thus far and the lowest for a UFC event at the venue.

Payout Perspective:

One might have to think that the afternoon start likely hurt the attendance for this event.  There were a number of local area fighters on the card to entice people to come, yet the numbers this time around were low.

UFC 240 attendance, gate and bonuses

July 28, 2019

UFC 240 took place Saturday night in Edmonton, Alberta Canada.  The promotion awarded its $50,000 bonuses which included two Performance Bonuses and a Fight of the Night.

Deiveson Figueiredo’s victory over Alexandre Pantoja drew Saturday’s Fight of the Night as the two flyweights put on a show on the Prelims which aired on ESPN.  In addition, Geoff Neal won a Performance Bonus for his second-round stoppage over Niko Price.  Also, Hakeen Dawodu stopped Yoshinori Horie in the last minute of the final round of their fight on the Prelims.

The event drew $1.4 million (U.S) and 12,144 from Rogers Place.   The numbers were announced post-fight by the UFC.

The main event saw Max Holloway successfully defend his Featherweight title against Frankie Edgar.

Payout Perspective:

The Prelims produced a lot of the action Saturday with Figueiredo-Pantoja and Dawodu’s KO.  The attendance and gate were very good although we don’t know the amount of comps for the event.  Still, a pretty nice showing from the Canadian crowd.

Pac-Thurman attendance, gate, comps and payouts (Pac pays a lot for tickets)

July 25, 2019

The Nevada Athletic Commission disclosed the payouts, attendance and gate for the Manny Pacquiao-Keith Thurman fight.

The event this past Saturday sold 11,436 tickets with another 1,675 comped.  The gate drew $6,260,275.

The commission also disclosed the payouts from the event.  Manny Pacquiao received $10M (although likely more) for his fight with Keith Thurman who received $2.5M (although likely more).  Pacquiao received an approved advance of $2 million but also paid $4.22M in federal taxes.  He paid $150,000 in sanction fees.  Also under incidentals, he paid $340,952.02 in flights and $200,000 in hotels.  His share was $1,789,047.33.

The pay is as follows:

Omar Figueroa, Jr.:  $300,000

Yordenis Ugas:   $300,000

 

Sergey Lipinets:  $250,000

Jay-Ar Inson:  $10,000(late fill-in was said to be receiving more)

 

Luis Nery:  $150,000

Juan Payano:  $25,000

 

Caleb Plant:  $750,000

Michael Lee:  $250,000

 

Efe Ajagba:  $15,000

Ali Eren Demirezen:  $10,000

 

Austin Dulay:  $10,000

Justin Pauldo:  $10,000

 

Abel Ramos:  $10,000

James Williams:  $10,000

 

Genesis Libranza;  $3,000

Carlos Maldonado:  $9,000

 

John Dato:  $6,000

Juan Antonio Lopez, Jr.:  $5,000

 

Emanuel Medina:  $8,000

Peter Dobson:  $8,000

Payout Perspective:

Notable that on a card where 1,675 were comped, Pacquiao still paid $1.3M for tickets.  Of the reported $10M, he netted $1.7M.  He is receiving more than the reported amount but it is still an astronomical amount to pay.  The lowest paid fighter on the card, Libranza made just $3K in a KO win over someone who made three times as much as him, Carlos Maldonado.  The 25-year-old Filipino is 19-1.

UFC on ESPN +4 attendance, gate and bonuses

July 21, 2019

UFC on ESPN +4 took place on Saturday night from San Antonio, Texas.  The UFC awarded bonuses to Walt Harris, Dan Hooker, Mario Bautista and Jin Soo Son.

The bonus winners won $50,000.  Harris earned the bonus for his quick work in stopping Aleksi Oleinik.  Hooker stopped James Vick and Bautista and Son earned Fight of the Night.  Bautista won via unanimous decision.

The event took place at the AT&T Center in San Antonio and aired on ESPN.  The event drew 9,255 for a live gate of $841,820.61.  The numbers were announced post event.

Payout Perspective:

The attendance and gate are on par with most Fight Night events.  The main event of Rafael dos Anjos and Leon Edwards was a good attraction but not one with much star power despite RDA being a former champion. With Pacquiao-Thurman on Saturday night and a PBC on Fox card, it will be interesting to see the ratings for the UFC event.

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