TUF 27 Finale attendance, gate and bonuses

July 7, 2018

UFC reports the TUF Finale 27 attendance, gate and bonuses.

The numbers were disclosed post-event.  The bonuses went out to Israel Adesanya, Luis Pena, Alex Caceres and Martin Bravo.  Each earned $50,000 bonuses.  Caceres and Bravo earned Fight of the Night while Adesanya and Pena drew Performance Bonuses.  Adesanya scored the rare feat of earning a performance bonuses without a stoppage.

TUF 27 was a sell-out of 2,123 as it is gravitating to a smaller venue each year.  The intimate gathering at the Pearl Theatre in Vegas drew a gate of $293,615.50.

Payout Perspective:

As happens with FS1 televised events, the pacing of the fights was very slow.  The fights were ok with the TUF winners being crowned and Adesanya putting on a great performance against Brad Tavares.

UFC Fight Night 132 attendance, gate and bonuses

June 24, 2018

UFC Fight Night 132 took place in Singapore early Saturday for most viewing on UFC Fight Pass in North America.  The event drew 6,419 at Singapore Indoor Stadium in Singapore.  It was the third time that the promotion has visited the country.

No gate was announced post-event by UFC officials.

Bonuses were awarded to Ovince Saint Preux, Song Yadong, Shane Young and Rolando Dy.  OSP earned his $50,000 bonus for a straight arm bar submission of Tyson Pedro. Yadong stopped Felipe Arantes in the second round.  Fight of the Night went to Young and Dy who had a back and forth fight until Young’s pressure forced Dy to drop after a flurry of punches.

Payout Perspective:

Yves Edwards earned the victory over Cowboy Cerrone in the main event of the card.  I’m a little surprised that there were not more in attendance for the event.  Still, those receiving bonuses definitely earned them.

UFC 225 attendance, gate and bonuses

June 10, 2018

Robert Whittaker successfully defended his middleweight title and received a double bonus for his victory over Yoel Romero Saturday night at UFC 225 from Chicago.

Whittaker earned a split decision over Romero after a back and forth 5 round fight.  Charles Oliveira earned a $50,000 bonus with a 1st round submission over Clay Guida.  Curtis Blaydes received the other bonus for his KO of Alistair Overeem in the third round.

UFC 225 drew 18,117 fans for a gate of $2.55 million.  It was the best attendance and gate for a UFC show in Chicago.  The event took place at the United Center in Chicago.  Dana White said post-event that it was the “highest attended non-basketball event in the arena’s history.”

The numbers were announced post-fight by the UFC.

Payout Perspective:

Romero’s inability to make weight sort of diminished a great main event with Whittaker.  The UFC would have been in a bind if Romero would have prevailed as there were instances where Whittaker looked to be out of it.  But, the main event and the CM Punk fight probably boosted attendance for the event.  Will it transfer to PPV buys is another interesting question.

UFC Fight Night 131 attendance, gate and bonuses

June 2, 2018

UFC Fight Night 131 took place in Utica, New York on Friday night.  Headliner Marlon Moraes led bonus winners for the night with his first-round stoppage of Jimmy Rivera.

Other $50,000 bonus winners included Gregor Gillespie, Ben Saunders and Nathaniel Wood.  There were no Fight of the Night winners as Gillespie, Saunders and Wood earned their bonuses with stoppages.

The event in Utica drew 5,063 fans for a total gate of $322,825 according to the announcement made by the UFC post-event.

Payout Perspective:

The gate and attendance reflect that of a Fight Night on a Friday night.  The attendance and gate are on the low-end of typical Fight Night events.  Friday night was Moraes’ showcase with a quick end to Rivera.

UFC Fight Night 130 attendance, gate and bonuses

May 27, 2018

UFC Fight Night 130 took place Sunday morning in North America as the promotion went to Liverpool, England.  There were no Fight of the Nights as 4 fighters received the $50,000 Performance Bonuses.

Tom Breese, Darren Stewart, Claudio Henrique da Silva and Arnold Allen earned the “Performance of the Night” Bonuses.

The event took place at The Echo Arena in Liverpool, England.  There were 8,520 in attendance and a gate of $1.3 million.

The UFC announced the attendance, gate and bonuses post-event Sunday.

Payout Perspective:

It was not an exciting morning of fights and the main event of Darren Till and Stephen Thompson was more strategic than action-intensive.  Going up opposite the Indianapolis 500, we shall see how much this will affect the ratings.

UFC Fight Night 129 attendance and bonuses

May 20, 2018

UFC Fight Night 129 from Chile took place on Saturday.  UFC executive Dave Shaw announced the bonus winners and attendance.

Gabriel Benitez, Claudio Puelles, Andrea Lee and Veronica Macedo earned the $50,000 fight bonuses.  Benitez and Puelles earned Performance of the Night while Lee and Macedo earned the Fight of the Night.

The event, its first in Chile, took place at Movistar Arena in Santiago Chile.  It drew 11,082 fans.  No gate was announced.

Payout Perspective:

The attendance is very good for a new market for the UFC.  It is second to only London’s UFC Fight Night 127 this year in terms of attendance.  Aside from the main event, the fights on Saturday were good.

UFC 224: Payout Perspective

May 16, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 224 in Rio de Janeiro Brazil.

Nunes defeats Pennington

In reality, we all knew this was a mismatch on paper and it played out.  There was nothing much Pennington had to worry Nunes.  The challenger’s nose was busted open and she did not want to go into the 5th round although her corner talked her into it.  But, Pennington,  did not make it out of the 5th as Nunes stopped her in the last round.  There is a lot of controversy regarding whether Pennington’s corner should have let her go another round although she wanted to quit.  A fighter’s safety is paramount, but there is also the unfortunate stigma of quitting.  Also, this fight almost forecloses Pennington from another title shot even if she were to go on a successful winning streak.

Gastelum takes fight from Jacare

Somewhat of a surprise that Kelvin Gastelum was able to take a split decision victory over Jacare Souza in Brazil.  It was an entertaining bout and Gastelum’s standup is great to watch.  Jacare tired dramatically after the first round and Gastelum took advantage.  He should be the next in line to fight for the middleweight title with Romero and Whittaker fighting next month.

Attendance and Bonuses

The event drew 10,696 at the Jeunesse Arena in Rio de Janeiro, Brazil.  The event was the lowest attended since UFC 142 which saw a Aldo-Mendes main event.  The bonuses went to Gastelum-Jacare for Fight of the Night and Lyoto Machida and Oleksiy Oliynyk with Performance Bonuses.

The event drew 10,696 at the Jeunesse Arena in Rio de Janeiro, Brazil.  It was the second-lowest attended PPV card this year.  As is common with Brazilian cards, no gate was announced.

Promotion of the Fight

There were 7 UFC Embeddeds this time around although none of them were all compelling.

The Embedded Episodes were sponsored by the upcoming science fiction movie, Hotel Artemis which includes former WWE superstar and one-time MMA competitor Dave Bautista.

Sponsors

Since this was Brazil, there were a new set of sponsors for this event.  This included Brazilian beer Cerpa Export, in the center of the octagon.  Grupo Souza Lima, a human resources company in Brazil was also in the octagon.  Gruntstyle.com had a spot on the mats which was a first.  Hotel Artemis was also in the Octagon. Also, the Volkswagen Amarok had a corner in the Octagon as well as the Amarok V6 on the mats.

Ratings

  • The UFC 224 Prelims on FX drew 574,000 viewers according to Nielsen via ShowBuzz Daily. The telecast drew 0.21 in the A18-49 demo and 0.29 in the M18-49 demo.
  • The Prefight Show on FX drew 281,000 viewers and the Post-Fight Show on FS1 drew 218,000 viewers.  The Prefight show trended lower than the prior 3 PPVs while the Post-Fight show drew higher than the last 3.

Odds and Ends

It was the first time two openly gay fighters fought for a championship in MMA.  While this fact may have gone under the radar, it’s definitely a positive in the sport for a variety of reasons.

Mackenzie Dern missing weight by 7 pounds is a bad look for Dern and her prospects of being what the UFC wants her to be.  Fortunately, there is a 125-pound women’s division that she can move up to which we assume she will after this fight.

Brett Okamoto reported that UFC 224 staff were robbed at gunpoint in Brazil outside their hotel.  It does not appear any significant injuries as we haven’t heard anything else from the incident.

Maybe the best example of marketing occurred on the Lomachenko-Linares undercard with Teofimo Lopez during the L dance from the video game Fortnite.

Conclusion

It was a very good night of fights for the UFC, but it doesn’t look like this would be an event that will draw too many buys.  It was a heavy night of combat sports with Bellator, Top Rank on ESPN and HBO Boxing After Dark. With so many choices, its hard to suggest that this event did anything more than 250,000 buys.

UFC 224 attendance and bonuses

May 12, 2018

UFC 224 announced the attendance and bonuses for Saturday night’s event from Brazil.

The $50,000 bonuses went to Kelvin Gastelum and Jacare Souza for Fight of the Night.  The Performance bonuses went to Lyoto Machida and Oleksiy Oliynyk.  Machida used a front kick to score the KO victory over Vitor Belfort.  The kick was eerily reminiscent of Anderson Silva’s kick to Belfort’s chin at UFC 126 which was the beginning of the end for The Phenom.  Oliynik did it again.  He used an Ezekiel Choke, this time a standing one

The event drew 10,696 at the Jeunesse Arena in Rio de Janeiro, Brazil.  It was the second-lowest attended PPV card this year.  As is common with Brazilian cards, no gate was announced.

Payout Perspective:

There were some very good finishes, especially on the Prelims, despite a less-than-stellar main event.  Gastelum and Souza had a very good fight and the Prelims were nice to view as well.  This card was not well-attended compared to the other 5 UFC events held at the Arena.  Only UFC 142 drew less than 11,000 for its PPV event.  We will see how this plays out with the PPV buys.

UFC Fight Night 128 attendance, gate and bonuses

April 21, 2018

UFC officials announced the attendance, gate and bonuses for UFC Fight Night 128 at Boardwalk Hall in Atlantic City Saturday night

The event drew 9,541 for a gate of $923,720.  The bonuses went to David Branch and Siyar Bahadurzada for their finishes and the Fight of the Night went to Merab Dvalishvili and Ricky Simon.  In what many thought was a controversial finish, Sirmon won via Technical TKO when he had choked out Merab at the bell of the final round.  Merab was ahead of the scorecards at that point.

Payout Perspective:

Some nice fights during the night although the pacing of these FS1 cards go at a snail’s pace with prepackaged video montage after another.  The attendance and gate numbers are par for the course with Fight Night events.

UFC on Fox 29 attendance, gate and bonuses

April 14, 2018

UFC on Fox 29 took place in Glendale, Arizona and delivered with its main event of Dustin Poirier and Justin Gaethje.

The main event which saw Poirier pull out a third-round stoppage in a back and forth fight drew Fight of the Night for the evening.  Alex Oliveira surprised Carlos Condit with a guillotine submission and Adam Wieczorek submitted Arjan Bhullar with an omoplata.

The event drew 11,382 for a gate of $1.09 million.  Last January’s UFC Fight Night 103 11,589 for a gate of $913,373.  UFC on Fox 13 drew 15,350 for a live gate of $1.5 million. The bonuses, attendance and gate were announced post-event.

Payout Perspective:

The last Fox event in Arizona drew 2.27M viewers in December 2014.  The main card had almost a 30-minute overrun for a very good slugfest between Poirier and Gaethje.  Oliveira’s upset victory over Condit was also entertaining.  With Fox running the Prelims on the same network as the main card, we should see better ratings for the Prelims and hopefully UFC on Fox 29 can draw over 2 million in overnight ratings.

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