Ratings for HBOs BAD and PBC on FS1 from Saturday

July 20, 2017

HBO’s Boxing After Dark Saturday night drew 683,000 viewers for its main event on the network per Nielsen via ShowBuzz Daily.   The two other fights on the telecast scored in the 600,000

The event is more than its last Boxing After Dark main event this past January which drew 497,000 viewers.  This past Saturday, Joe Smith, Jr. faced Sullivan Berrera.  Despite being dropped in the first round, Berrera came back to dominate the fight and win a 10-round bout.  In addition, Miguel Berchelt defeated Takashi Miura via unanimous decision and Jerzeel Corrales defeated Robinson Castellanos.

The Berchelt fight drew 617,000 viewers while the Corrales fight drew 629,000.  Both scored 0.21 in the A18-49 demo.

There were three boxing telecasts Saturday.  PBC on Fox drew 886,000 viewers on the network,while  PBC on FS1 served as an add-on to the Fox event.  The show on FS1 drew 277,000 viewers and 0.08 in the A18-49 demo for a two-hour telecast which aired immediately after the Fox show.  The Fox show peaked above 1 million viewers.

Payout Perspective:


PBC on Fox drew less than a million and the FS1 event did as well as it usually does on the network.  The shows on HBO had modest viewership with each of the three fights drawing in the 600s range which is good for the network after losing much of its prized fighters since Bob Arum signed a tv deal with ESPN.

PBC on Fox draws less than a million viewers Saturday night

July 17, 2017

PBC on Fox drew less than a million viewers Saturday night per Television By Numbers.  It’s the first time that the promotion on the network has drawn less than 1 million viewers.

The event drew 0.92 million viewers and a 0.2 rating in the A18-49 demo and a 1 share for its 8-10pm time slot.  It was the lowest-rated telecast during it’s time slot and the least-watched overall show on network television Saturday night.

In comparison, February’s PBC on Fox 4 telecast drew 1.76 million viewers.  July 2016’s PBC on Fox drew 1.45 million viewers.  PBC on Fox 2 in April 2016 drew 1.51 million viewers.  PBC on Fox 1 in January 2016 drew 2.24 million viewers.

Saturday’s event featured Omar Figueroa, Jr. has he stopped Robert Guerrero in the third round.  Guerrero announced that Saturday’s event was he last as he announced his retirement via twitter.

Payout Perspective:

There was a lack of marketing promoting event as it seems like we are all focused on Mayweather-McGregor this past week.  The event marks a new low for PBC on the networks as it could not muster 1 million viewers.  I would think that the UFC will be able to draw more this Saturday for its network event on Fox.

Mayweather/McGregor New York Tour Stop draws 136,000 on FS2

July 15, 2017

The Mayweather/McGregor World Tour from New York on Thursday drew 136,000 viewers according to Nielsen.  The third leg, and possibly worst, of the four tour stops took place at the Barclay’s Center in Brooklyn.

The tour stop featured Conor McGregor in a long, mink and Floyd Mayweather showering McGregor with ones.  The live airing on FS2 drew 0.07 in the A18-49 and was marred with both parties arriving really, really late to the event.

Los Angeles:  124,000 (live)

Toronto:  107,000 (live)

New York:  136,000 (live)

Payout Perspective:

We don’t have the ratings for the London tour stop, but New York’s stop was the most-watched live tour stop despite the fact that everyone had to wait so long to see the presser.  What turned out to be a good idea, may have devolved over the course of the week of tour stops as the same gimmicks were pulled out for each city.

Replay of Toronto Mayweather-McGregor Presser on FS1 draws 283,000

July 13, 2017

The replay of Toronto’s Mayweather-McGregor press conference on Wednesday drew 283,000 viewers on FS1.  The live show on FS2 drew 107,000 viewers according to Nielsen.

The re-air on FS1 occurred at 11:03 pm ET.  It posted more than Tuesday’s replay on FS1 which drew 133,000.  The live presser from Toronto drew 124,000 on FS2.

Payout Perspective:

283,000 viewers on FS1 is a lot of viewers for what amounted to the same shtick on Tuesday.  It looks like people are getting curious as to the trash talk.  Sports talk radio is covering it and we’ll see if this momentum continues through the week.

Fox Sports to air press conferences for Mayweather-McGregor

July 10, 2017

Fox Sports will air the hype for the August 26th Mayweather-McGregor fight according to Kevin Iole of Yahoo! Sports.  The additional hype for the event should help the event as well as the network.

Fox Sports 2 will do specials of “UFC Tonight” this week as the big press tour begins Tuesday at the Staples Center in Los Angeles.  It will air the press conferences on FS2 all this week live and then re-air them on FS1.

There will also be a weigh-in show on August 25th on FS1 and Fox Sports Deportes.  There will be a pre-fight show on August 26th on Fox and Fox Deportes.  Also, there will be a post-fight show on FS1 and Fox Deportes.

Payout Perspective:

The UFC is going to go all out in promoting this fight and the extra TV for this should help.  With so much demand for the press conferences as the complimentary tickets have sold out quickly, televising these pressers make sense should help build some viewership for FS2 and FS1.  Since McGregor is such a draw just for his time on the microphone, I would suggest that there will be some decent ratings for the press conferences.

Ward-Kovalev II disappoints with gate, PPV

July 7, 2017

The rematch for the Andre Ward/Sergey Kovalev fight last month proved to be a financial bust according to the reported gate and PPV buys.

Ward received $6.5M for the fight while Kovalev’s pay was tied to the percentage of tickets and PPV revenue.  I’m not sure who decided this for Kovalev, but based on the low financial numbers, he will not be compensated commensurate to Ward’s guarantee.

Kevin Iole of Yahoo! Sports first reported that the rematch did only 130,000 PPV buys (other sources had it at 135,000 buys) which is less than the 160,000 to 165,000 estimated that the two drew in November.

According to ESPN’s Dan Rafael there were only 6,366 tickets sold for the rematch at the Mandalay Bay in Las Vegas.  Roc Nation, the promoter of the fight, announced a crowd of 10,592 on fight night.  There were 2,113 complimentary tickets given out from 10,748 available per the Nevada Athletic Commission.

Payout Perspective:

The under-performance has to be a disappointment when you consider that the anticipation for the first fight and the fact the two came through with a great performance.  Yet, there was no appetite for this fight at the gate and with the number of PPV buys.  A less-than stellar Jessie Vargas-Manny Pacquiao in early November 2016 drew around 300,00 buys which more than doubles last month rematch.  This goes to show you that a fighter’s brand means more than matchups as one has to consider that the Ward/Kovalev rematch had to be much more competitive than Vargas-Pacquiao.

Povetkin-WOB bring up new information in Wilder Meldonium case

July 5, 2017

The attorneys in the Deontay Wilder-Alexander Povetkin/World of Boxing case are at it again with letters to the court sent late last month.  The parties await a pending Motion for New Trial and/or Motion for JNOV but the attorneys for Povetking and WOB are lobbying the Court to consider newfound information.

As you may recall, at trial in February, a jury took little time in siding with Wilder.  The jury decided that Povetkin had ingested Meldonium after January 1, 2016, the sole issue at trial, and Wilder won as a result.  Povetkin filed a Motion for New Trial, or in the alternative, Motion for Judgment Notwithstanding the Verdict.

In a letter to the Court dated, June 21, 2017, the attorneys for Povetkin and WOB note that a WADA Technical Document dated May 17, 2017 stated that WADA advised that “urinary concentrations of Meldonium below 100 ng/mL “should not be reported” “as an Adverse Analytical Finding.”  The attorneys argue that this was in direct contrast to the opinion of Wilder’s expert which noted that he follows the WADA technical documents.

Povetkin WOB letter to Court 06.21.17 by JASONCRUZ206 on Scribd

They also note that the WADA laboratory that examined Povetkin’s specimen has had its accreditation partial suspended.  The suspension was announced via WADA press release on June 20, 2017 and Povetkin and WOB argue that this “goes to the heart of this litigation.”  The argument is that the reliance on the accreditation by Wilder’s attorneys and his expert place the verdict into question since these issues have arisen after the verdict.

In response, Wilder’s attorney states that the two issues raised are irrelevant and are a ploy for another “bite at the apple.”  Wilder’s attorney notes that the WADA technical document does not go into effect until September 1, 2017.  Thus, the document does not go into effect until a year and a half after Povetkin’s positive test for Meldonium took place on April 27, 2016.

They also bring back the original question that was posed before the jury at trial earlier this year: “Did Alexander Povetkin ingest meldonium after January 1, 2016?”  This negates the argument of whether or not Povetkin would have tested positive for Meldonium under WADA guidelines.

WOB Letter 06.30.17 by JASONCRUZ206 on Scribd

With respect to the allegations that the UCLA Lab has had its accreditation partially suspended by WADA, Wilder’s attorney argues that the partial suspension does not mean that it cannot continue its regular anti-doping activities and is only for three months.  It stresses that the notice does not even apply to UCLA’s testing for Meldonium, which is central to the issue at trial.  It suggests that this fact would have likely been excluded at trial under Federal Rule of Evidence 403(b) due to the fact that its “probative value” is outweighed by its prejudicial effect.  It also suggests that this new information allows Povetkin/WOB to engage in wild speculation about the case based on assumptions.  For instance, it argues that Povetkin and WOB claim that Wilder’s expert at trial knew about the “impending suspension” which would imply that he was lying under oath.

Payout Perspective:

It has been several months since the attorneys for Povetkin and the World of Boxing have filed its motion for a new trial or trial notwithstanding the verdict without a ruling from the Court.  The latest wrangling are valid if you represent the defendants but the threshold for a motion for new trial would bet that there were significant legal errors.  The issues brought up by Povetkin and WOB seem to be more factual in nature.  Regardless, the bar to have such a motion granted (new trial or overturning a judgment) is high and somewhat difficult because you are asking the Court to overturn its own decision.  Rather, these arguments seem more appropriate for an appeal.  Moreover, the Court does not really have a time limit to decide on this motion whereas an appeal would have had more stringent guidelines.

MMA Payout will keep you posted.

Pacquiao-Horn scores huge ratings for ESPN Saturday night

July 3, 2017

According to Nielsen, the Manny Pacquiao-Jeff Horn fight drew a 1.8 metered market rating which makes it the highest-rated boxing event on ESPN this decade.

Horn scored a controversial win over Pacquiao to win the WBO Welterweight belt.  The main event delivered a 2.4 overnight rating.

It will be interesting to see how it did up against the networks on Saturday as NBC showed a NASCAR event and Fox aired an MLB game.

It was the first event in a newly forged deal between Top Rank and ESPN.

$10M price tag for title sponsor of May-McG

June 29, 2017

ESPN reports that it will cost $10 million to be a title sponsor for the August 26th Mayweather-McGregor fight at the T-Mobile Arena in Las Vegas.

The price tag outpaces the $5.6 million title sponsor deal for Tecate’s main sponsorship of Mayweather-Pacquiao.


The sponsoring company would get its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets.

In addition, the article notes that WME-IMG are selling corners for either McGregor or Mayweather for $5 million apiece.

If the title sponsorship and two ring corners are sold, the $20 million would be the largest sponsorship package sold for a fight.

Payout Perspective:

Its hard to fathom a company will invest $10 million to be a sponsor although I’m sure we’ll see a company emerge.  The article notes that none of the UFC’s existing corporate sponsors do not have automatic rights to the fight including McGregor’s existing marketing deals.  It’s not clear if the sales are a split between Mayweather and WME-IMG, done by one entity or if they’ve enlisted a third party and then split commissions.  It would be interesting to see how the sides are selling the ROI and ask price since it’s the largest ever where its one of the fighter’s first time in the boxing ring.

Ward/Kovalev 2 replay draws 752,000 on HBO

June 28, 2017

The HBO replay of Ward/Kovalev 2 this past Saturday drew 752,000 viewers per Nielsen via ShowBuzz Daily.  It drew a 0.52 rating in the A18-49 category.

The replay is less than the 834,000 viewers that saw their first fight on HBO last November.  We should note that the replay of the first fight was accompanied by a live Vasyl Lomachenko fight.

Payout Perspective:

While replays on HBO due not garner the viewership as live events on the network, comparing the first and second fights reflects less interest in the rematch.  From the PPV buy rate being floated around, it seems that this holds true as it looks like the second fight between the two drew less buys than the first.  Whether it was the matchup or the lack of interest, I would have expected more based on the very good fight the two put on in 2017.

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