Lomachenko fight draws over 2M viewers on ESPN Saturday night

December 11, 2018

The Vasiliy Lomachenko-Jose Pedraza fight on ESPN on Saturday night drew 1.865 million viewers on the network for its two-hour broadcast which was preceded by the Heisman Trophy telecast.

The lead-in likely helped the Top Rank Boxing ratings but Lomachenko is becoming destiny television for many fans.  The event drew 0.63 in the A18-49 demo per ShowBuzz Daily.  The fight alone during the telecast drew 2,013,000 viewers and peaked at 2,100,000 per Nielsen.

Its the second-most viewed fight on ESPN this year after Terrence Crawford’s win over Jose Benavidez this past October.

The Heisman Trophy Presentation on ESPN drew 2.928 million viewers and came on a night of a UFC PPV, HBO Boxing and the replay of Fury-Wilder on Showtime.

Lomachenko’s last fight on ESPN this past May against Jorge Linares drew slightly over 1 million viewers.

He drew 1.73M viewers last December for his win over Guillermo Rigondeux.

Payout Perspective:

Lomachenko was put in this same timeslot in 2017 after the Heisman Trophy Presentation and did better this time around.  It could be that more fans are aware of Lomachenko and used to Top Rank on ESPN that improved the ratings.  But, viewers are definitely gravitating toward Lomachenko as the ratings dipped after the Heisman telecast and then rose again when Lomachenko was about to fight.  We shall see what he does next as his next anticipated fight looks to be in April.

Report: Fury-Wilder draws over 320K PPV buys

December 4, 2018

Mike Coppinger of RingTV is reporting that the Tyson Fury-Deontay Wilder fight this past Saturday night drew over 320,000 PPV buys.  The number is seen as good news for Showtime Boxing.

The heavyweight battle which resulted in a draw did not disappoint those that paid $74.99 for the event at Staples Center in Los Angeles.

The PPV event was an indicator of the popularity and marketing behind this fight as both boxers had never headlined a pay-per-view event.  The two fighters helped sell the fight with their animated exchanges at press conferences and during face-offs.  The two pulled through with an exciting fight which saw Tyson Fury get up off the ground after it looked like Deontay Wilder had knocked him out.

Payout Perspective:

320,000 PPV buys is an unofficial buy rate since Showtime has not provided official word on the number of buys.  It may never confirm or provide a buy rate.  The break-even point according to several boxing writers was 250,000 for Showtime.  Since it did better, it bodes well for the budget of other upcoming cards. If this is the number (or the rumor), they are in line to do big business with a rematch which almost certainly will exceed this rating.  While it might be convenient to bring up the Sergey Kovalev-Andre Ward two act PPV with the second PPV doing less despite a narrow win for Ward, Fury-Wilder is guaranteed to do much better.  This fight was exciting and Fury’s resurrection in round 12 and Wilder’s one punch power will be what’s needed to sell a second fight.

Wilder ($4M), Fury ($3M) set to make career highs in earnings Saturday

December 1, 2018

The huge heavyweight boxing showdown between Tyson Fury and Deontay Wilder takes place at The Staples Center in Los Angeles Saturday night.  Both headliners will receive the biggest paydays of their careers.

Wilder will make $4 million and Fury will make $3 million as disclosed by the California State Athletic Commission.  According to reports, both men should make more than $10 million when including PPV revenue splits.

In addition, the commission also disclosed the following purses for these fights:

Jarrett Hurd $1,000,000 
Jason Welborn $30,000

Luis Ortiz $375,000 
Travis Kauffman $125,000

Joe Joyce $40,000 
Joe Hanks $50,000

Payout Perspective:

It’s the biggest payout for the careers of Wilder and Fury.  Both fighters are undefeated and they have put on a great show of promoting this fight.  Tonight will be a show of how much people want to see this fight with UFC, Bellator and Showtime Boxing on tonight as well.

HBO Boxing’s penultimate telecast peaks at 537,000 viewers

November 28, 2018

HBO Boxing’s event Saturday night drew 467,000 viewers for its main event featuring Dmitry Bivol as he defeated Jean Pascal.  The fight peaked at 537,000 viewers per Nielsen.

In the penultimate telecast for HBO boxing, Murodjon Akhmadaliev defeated Isaac Zarate by 9th round TKO in the opener.  Akhmadeliev’s victory drew 405,000 viewers and peaked at 440,000.

Payout Perspective:

The ratings were slightly lower than previous telecasts but that is one of the likely reasons HBO is leaving the space.  With Fury-Wilder happening this weekend on Showtime PPV, it seems that this event was overlooked.

Tape-delayed Bellator 209 on Paramount draws 381,000 viewers

November 19, 2018

Bellator MMA Live 209 drew 381,000 viewers on the Paramount Network according to Nielsen via ShowBuzz Daily.  The telecast was also available via digital streaming service DAZN.

The event was tape-delayed from Israel and featured Patricio Freire as he defeated Emmanuel Sanchez for Friere’s Featherweight title.

The event drew 0.13 in the A18-49 demo.

Payout Perspective:

You can certainly stick the blame for the ratings on the one-day tape delay.  The ratings this year for Bellator have been disappointing.

Top Rank Boxing on Friday night draws 950,000 on ESPN

November 19, 2018

Top Rank Boxing on Friday night drew 950,000 viewers per Nieslen via ShowBuzz Daily.  The telecast saw Maurice Hooker TKO Alex Saucedo in the seventh round of their title fight.

It was an exciting fight as Hooker went down in the second round of the fight versus the previously unbeaten Saucedo.  Hooker retained his junior welterweight title from the previously undefeated Saucedo.

NBA Basketball was the lead-in for Top Rank Boxing as the Milwaukee Bucks faced the Chicago Bulls.  The game drew 1.7million viewers.

Payout Perspective:

Impressive for Top Rank following the NBA on ESPN.  The telecast started close to 9pm PT and still retained a significant amount of NBA viewers.  Hooker and Saucedo are not household names but the ratings are promising for future telecasts.

Monster Energy renews sponsor deal with Bellator

November 16, 2018

Monster Energy will remain in the Bellator cage as the promotion announced a new three-year-deal per company release on Friday.  The financial terms of the deal were not disclosed.

Via Bellator press release:

The partnership with Monster Energy has been an important component of our business since day one,” said Bellator President Scott Coker. “They have played a factor in our success and we are thrilled to announce this new three-year extension. The hard work and passion that Hans Molenkamp and the rest of their team have for this sport is unmatched. We look forward to new and exciting opportunities for our brand, fighters and fans that this continued relationship brings to the table.”

Beginning in 2014, Bellator became the first MMA promotion to partner with Monster Energy, which paved the way in creating numerous future sponsorship opportunities throughout the combat sports landscape. Since that time, many of MMA’s most memorable events and elite athletes have been supported by the industry-leading energy drink brand.

“Bellator delivers compelling, high-action, adrenaline-pumping MMA events worldwide,” added Monster Energy Vice President of Sports Marketing Mitch Covington. “We are thrilled to continue our longtime partnership and look forward to evolving our relationship even further, allowing us to further integrate the Monster Energy and Bellator brands.”

Over the years, Monster Energy and Bellator have worked together to host unique and creative activations for fans. Previously, Monster Energy Bellator MMA fight series events have been held during Monster Energy NASCAR Cup Series and Monster Energy Supercross races. Drawing thousands in attendance to experience live MMA bouts and fighter autograph signings, these events are expected to continue and evolve under the new partnership.

In addition to Bellator, Monster is a sponsor in the UFC octagon and has forged individual deals with several UFC athletes.

(photo via Bellator press release)

Payout Perspective:

SoCal-based Monster is a big sponsor within extreme sports and MMA as it caters to the young, active demo.  With a new digital deal on DAZN for Bellator, Monster will get another source of visibility.  Not to mention it is heavily involved the UFC which solidifies itself as the energy drink brand in MMA.

Floyd Mayweather to fight in Japan New Year’s Eve

November 4, 2018

Floyd Mayweather will return to fighting on December 31st in Japan for the Rizin promotion.  He is set to face Japanese kickboxer Tenshin Nasukawa.  The rules and duration of the bout is yet to be determined.We last saw Mayweather in August of 2017 as he defeated Conor McGregor in the biggest selling PPV of all time.  It also broke records in Nevada for attendance.

The fight announcement was made at a press conference Sunday night, Monday in Japan.  The fight is set to take place at the promotion’s annual New Year’s Eve show at the Saitama Super Arena in Japan.

Mayweather is 50-0 in boxing while his opponent is 27-0 in kickboxing.

Payout Perspective:

This is surprising news.  Not that Mayweather is returning to the ring, but he’s doing it in Japan.  It’s not clear what was the driving force for this appearance (aside from money) but this will definitely draw media to see if this is a stunt or something else.

HBO’s BAD draws 500K viewers for Danny Jacobs feature

October 30, 2018

HBO’s Boxing After Dark drew 500,000 for the main event per Nielsen via ShowBuzz Daily.

The main event saw Danny Jacobs beat Sergiy Derevyanchenko by split decision to win the IBF Title.  In addition, Heather Hardy defeated Shelly Vincent to win the WBO women’s featherweight title in first fight of the telecast. The fight which featured the part-time Bellator fighter boxing drew 442,000 viewers.  In the semi-main event Alberto Machado made quick work of Yuandale Evans as he took out the Cleveland native in the first round.  The short fight drew 543,000 viewers.

Payout Perspective:

The second fight last just two minutes so it’s hard to compare with the main event which drew 500,000 viewers.  The Jacobs fight went to decision with the New York native getting the win and a possible chance at Canelo Alvarez in the future.  The viewership for BAD was down as the company exits the boxing business.

Bellator 208 draws 521,000 viewers on Paramount

October 17, 2018

Bellator 208 on Paramount Saturday night drew 521,000 viewers according to Nielsen via ShowBuzz Daily.  The event featured Fedor defeating Chael Sonnen in the last semi-final of the Heavyweight Grand Prix.

It was the second of back-to-back nights for the promotion.  The event also aired on DAZN.

In addition to Fedor and Sonnen, Benson Henderson defeated Saad Awad.

Payout Perspective:

Although 521,000 viewers does not seem that impressive, it is the best viewership since Bellator 199 this past May.  One might infer that there were more viewers since DAZN was an optional way to view the event.  The viewership suggests that Fedor is still a draw for many MMA fans.

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