March 28, 2017
The replay of the Gennady Golovkin-Daniel Jacobs fight on HBO Saturday night drew 709,000 viewers according to Sports TV Ratings. The rating encompasses the entire 2 hour block which also included the Roman Gonzalez upset by Srisaket Sor Rungvisai.
The event drew 287,000 viewers in the adult 18-49 demo. The event aired from 10:00-12:00am on Saturday night.
In comparison, the PPV replay of GGG-David Lemiuex on HBO from October 2015 drew 1.07 million viewers. This time around, GGG did more PPV buys (170K) than against Lemieux (153K).
The ratings are a shadow of GGG’s last time on HBO. Of course, those were live events.
GGG Fights on HBO
May 2014 vs. Willie Monroe, Jr. 1.338M viewers (fight only)
November 2013 vs. Curtis Stevens 1.41M viewers (fight only)
July 2104 vs. Daniel Geale 984,000 viewers (overall show drew 758,000)
October 2014 vs. Marco Antonio Rubio 1.3M viewers (fight only)
February 2015 vs. Martin Murray 862,000 viewers (fight only)
April 2016 vs. Dominic Wade 1.325M (fight only)
The replay may be down due to the NCAA Basketball tournament airing the same night. We note the Kansas Oregon game aired on TBS from 8:40-10:55pm and was the highest-rated sports program on Saturday drawing over 9.3 million viewers and 3.5 in the A18-49 demo. Otherwise, the lower ratings are surprising for a GGG fight and an event that had two entertaining fights.
March 25, 2017
Yahoo! Sports reports the update PPV buys of Gennady Golovkin and Danny Jacobs drew 170,000 PPV buys. The buy rate was confirmed by Tom Loeffler.
The initial estimate of the PPV ranged from 130,00 to 150,000 PPV buys. Loeffler indicated that GGG’s 2015 PPV against David Lemieux drew 153,000 buys.
The additional buys are spun as an improvement and due to the second round of the NCAA men’s basketball tournament. The improvement shows that there is a fan base for GGG but not ones that are willing to pay $60-$70 for a PPV. GGG’s PPV draw may be something that might hurt him going into contract negotiations for a fight with Canelo Alvarez.
March 21, 2017
Al Haymon’s attorneys filed its Bill of Costs with the court in the antitrust lawsuit brought by Golden Boy Boxing. As the prevailing party at the trial court level, its entitled to its costs which is slightly under $35,000 but they may not see this amount.
Golden Boy filed a Notice of Appeal to the Federal Circuit Court as the trial court dismissed its lawsuit against Al Haymon in February. Under Federal Rule 54(d)(1), legal costs (not attorney legal fees) should be allowed to a prevailing party. The costs include almost $30,000 in deposition costs for the lawsuit which lasted a year and a half.
In addition to the legal costs it incurred during the lawsuit, Golden Boy might be hit with $35,000 it will need to pay Haymon. Of course, even if there was not an appeal, Golden Boy probably would have disputed this amount. Since it is going to be appealed, Haymon might have the right to recoup this fee plus attorney fees if it wins on appeal. If the trial court decision is overturned, it will likely see none of this amount.
March 21, 2017
Lance Pugmire of the LA Times reports that the early returns on the GGG-Jacobs PPV is between 130,000 to 150,000 buys although the GGG camp says that the final tally will be higher than 150,000.
Pugmire cites an industry source for the report as HBO has yet to provide an official tally. Notably, the last GGG PPV, GGG-Lemieux in October 2015 drew 150,000 PPV buys.
— Lance Pugmire (@latimespugmire) March 21, 2017
Pugmire notes that the gate for last Saturday’s event was $3.7 million as compared to $2 million for GGG-Lemieux.
Even if the fight draws over 150,000 PPV buys, it likely won’t go much higher than that. The PPV buy rate is not favorable for GGG as he possibly seeks a big fight against Canelo Alvarez in September. The event went up against the NCAA Tournament but it was big fight and Jacobs was a much more marketable name than David Lemieux.
March 15, 2017
The GGG-Daniel Jacobs fight set for this Saturday will not only be available via traditional PPV, but will be online at TheRingtv.com.
The PPV will go for $64.95 online and will vary via traditional PPV depending on your distributor.
In addition to Gennady Golovkin, Roman “Chocalito” Gonzalez is scheduled to fight Srisaket Sor Runvisai on the same card.
GGG’s first appearance on PPV in October 2015 against David Lemieux drew about 150,000 PPV buys. He once again gets Chocalito on his undercard as the two are inextricably paired together on cards. Will the online option help PPV buys? Maybe for hardcore boxing fans that can purchase it on their phone or iPad. While it’s a great option in this day and age, I don’t think impacts the overall buy rate.
March 14, 2017
Attorneys for World of Boxing and Alexander Povetkin have filed a motion for judgment as a matter of law and/or a new trial this past Friday. The hearing is scheduled for April 21, 2017 before the trial court judge in New York.
A jury determined that Povetkin took the banned substance Meldonium after January 1, 2016. It was the sole issue determined at trial.
World of Boxing and Povetkin attorneys intimated that they would be moving for either an appeal or this relief stating issues with the decision and conduct of Wilder’s attorneys.
Under Federal Civil Rule of Procedure 50, Judgment as a Matter of Law is a motion that can be made during trial or after. Essentially, it requests the judge take the decision out of the hands of the jury citing that the other party has not proven its case, and as a matter of law, should rule in favor of the moving party.
Under Federal Civil Rule of Procedure 59, a Motion for New Trial, may be requested any time within 28 days after the jury verdict. It may be granted if there was a serious erroneous result or a miscarriage of justice.
The motion is long and outside the bounds of the page length for a motion and the attorneys have asked attorneys to file extra pages. The attorneys for World of Boxing and Povetkin claim that the jury verdict was not based on the evidence, the testimony of one of Wilder’s experts should not have been relied upon, the timing of the trial did not allow for all the questions to be answered and the purported misconduct of Wilder’s attorney.
The motion goes before the trial court judge which makes it somewhat hard for the moving party because they are arguing that the judge did not oversee their trial properly and thus must do it again. These motions would be quicker than an appeal although it would seem that they are exhausting all options. MMA Payout will return later with a substantive look at the claims.
March 9, 2017
PBC on CBS this past Saturday peaked at 5.1 million viewers during the 12th round between Keith Thurman and Danny Garcia according to Nielsen. The main event, overall, drew 3.74 million viewers.
The overnight viewership revealed it drew 2.7 million viewers on CBS and outdrew the NBA on ABC.
The numbers make it the most-viewed boxing event in primetime since 1998.
Notably, last year, the Errol Spence, Jr.-Leonard Bundu fight which aired on NBC after the Summer Olympics gold medal game involving the U.S. That fight drew 4.8 million viewers with a peak of 6.34 million but aired on a Sunday afternoon with the peak occurring during the opening minutes of the fight.
Great numbers for the CBS card last Saturday. Unlike Spence-Bundu, it seems that that people gravitated toward Thurman-Garcia. It was a good matchup that was promoted well and shows that there is still interest in boxing when good fights are made.
March 7, 2017
Welcome to another edition of Payout Perspective. In this edition, we take a look at UFC 209 at the T-Mobile Arena in Las Vegas.
Woodley wins rematch with Wonderboy
The last seconds of the last round were really the most exciting part of this tactical fight. There was not a lot of action for the first four rounds and Woodley’s flurry at the end of round 5 may have been the most
Teymur defeats Vannata in FOTN co-main
Replacing Khabib Nurmogomenov and Tony Ferguson was a daunting task and Teymur and Vannata put on a respectable fight. Obviously, most MMA fans would have liked Khabib-Ferguson.
The get-in price as of Friday, was $62 on the secondary market although there were a lot of tickets available on Ticketmaster. The lowest price on Ticketmaster as of Friday was $95. Vivid Seats noted that most tickets on the secondary market were from California.
The event drew 13,150 for a gate of $2,385,230 at the T-Mobile Arena. It was by far the lowest out of the 4 events at the new arena. However, the other 3 (200, 202, and 207) had big names attached to those events.
The bonuses went to Darren Elkins, Iuri Alcantara, David Teymur and Lando Vannata. Elkins earned a Performance of the Night bonus for his come-from-behind win against Mirsad Bektic. Alcantara won via kneebar against Luke Sanders. Teymur and Vannata earned Fight of the Night.
Woodley earned $500,000 as he earned $400,000 to show and another $100,000 to win.
Stephen Thompson earned $380,000 for his narrow loss to Woodley.
Khabib lost out on $500,000 to show. Tony Ferguson was awarded his show purse of $250,000 but lost out on his chance to his win bonus of $250,000.
The other salaries are as follows as disclosed by the NAC (via MMA Junkie)
David Teymur: $28,000 (includes $14,000 win bonus)
def. Lando Vannata: $25,000
Daniel Kelly: $54,000 (includes $27,000 win bonus)
def. Rashad Evans: $150,000
Cynthia Calvillo: $20,000 (includes $10,000 win bonus)
def. Amanda Cooper: $17,000
Alistair Overeem: $750,000 (no win bonus)
def. Mark Hunt: $750,000
Marcin Tybura: $72,000 (includes $36,000 win bonus)
def. Luis Henrique: $16,000
Darren Elkins: $92,000 (includes $46,000 win bonus)
def. Mirsad Bektic: $21,000
Iuri Alcantara: $68,000 (includes $24,000 win bonus)
def. Luke Sanders: $12,000
Mark Godbeer: $24,000 (includes $12,000 win bonus)
def. Daniel Spitz: $12,000
Tyson Pedro: $24,000 (includes $12,000 win bonus)
def. Paul Craig: $12,000
Albert Morales: $20,000 (includes $10,000 win bonus)
def. Andre Soukhamthath: $10,000
Promotion of the Fight
The Embedded series seemed to focus on getting to know Khabib Nurmogomenov. They showed him a lot during the series including going to see Mike Tyson. Unfortunately, it did not turn out well for Khabib. It also gave us a glimpse of the return of GSP. Once again, there was no sponsor for the series.
The UFC Countdown show airing Sunday night on FS1 drew 80,000 viewers. I wouldn’t look too much into this as many fans watch it online instead of just the show.
Woodley and Wonderboy did media rounds together to promote the fight. Woodley brought up the issue of race during the media rounds. Dana White dismissed this issue and while praising Woodley also called him a “drama queen.” Whether or not you believe Woodley, his courage to talk about a controversial subject when many UFC fighters tip-toe around being controversial for fear of being punished by the company.
The St. Louis Cardinals supported the Missouri-born fighter.
Woodley is a Monster Energy sponsored athlete as evidenced by the “M” on his fight kit and holding the Monster can in the Octagon post-fight.
7-11 used UFC 209 for sponsorship activation as it offered a free Slurpee or Big Gulp by simply texting a number.
In addition to 7-11, MetroPCS, Harley Davidson, Budweiser and Monster Energy were in the Octagon.
The UFC continues its relationship with Netflix as this PPV it featured the series Ironfist.
The Sidekick Experience is a second screen experience where fans can go on the UFC Fan Page to watch Facebook Live of people talking about the fights.
Odds and ends
Maybe the best sponsor of Saturday night was actually Kung Fu Teas which was on the mat during the Keith Thurman-Danny Garcia Fight. It received great network exposure for a product I did not know existed. Also of note, Monster Headphones, a UFC sponsor, was in the ring for Thurman-Garcia.
Toronto Blue Jays third baseman Josh Donaldson would have placed the strap around Wonderboy had he defeated Woodley.
Bob Bennett showing up at the post-fight press conference to denounce a judge’s score in the main event sets bad precedent. It undermines his judges and brings into question close decisions. Press and fans will be looking to Bennett each time there is a questionable score.
There were over 500,000 google searches on Friday night for UFC 209 another 500,000 Saturday night and 100,000 for UFC may bode well for the final PPV buy rate.
The UFC and Dana White filed a Motion to Dismiss Mark Hunt’s lawsuit during fight week. Despite Hunt stating he was not thinking about it, one has to think it had to be on his mind a little bit. He is still being paid at a high level, $750,000. The pay puts him in the top 1-2% of UFC contracted fighters right now. This is something that the UFC will bring up during the lawsuit as it proceeds.
Perhaps unrelated to UFC 209, but Geico amplified its relationship with the UFC by having Cody Garbrandt star in its latest commercial.
The return of GSP and the announcement that he will take on Michael Bisping did alleviate some sting from the Khabib news. As for the press conference, what was the deal with Bisping being late and seemingly drunk? Very unprofessional for the champ.
This event was not going to do huge numbers but looked good from a hardcore MMA perspective as Khabib-Ferguson was a much-anticipated fight that was cancelled twice before this latest cancellation. It probably hurt some, but overall this PPV was not going to do big numbers. But, without Khabib-Ferguson, one would think this PPV does between 300-325K viewers.
March 5, 2017
PBC on CBS Saturday night drew 2.7 million viewers per TV By the Numbers. The event featuring Danny Garcia and Keith Thurman did better than the NBA on ABC Saturday night.
The NBA game featured the Los Angeles Clippers and Chicago Bulls. It drew just 1.69 million viewers.
The title to unify the 147 pound which Thurman won by split decision drew a 0.8 rating in the adult 18-49 demo and a 3 share.
Last year, the CBS-televised event featuring Thurman Shawn Porter drew 2.12 million viewers and a 0.5 rating in the adult 18-49 demo.
In July 2015, a fight featuring Carl Frampton drew a 0.8 share on CBS.
PBC on CBS Saturday night was narrowly edged out in its time slot by a rerun of Chicago PD which drew 2.76 million viewers.
Good numbers for PBC on CBS as this was a much-anticipated fight between two undefeated champions. PBC will hope to produce more high-level fights and may have found a star in Thurman. Maybe they do a rematch on PPV or go again on CBS.
February 26, 2017
PBC on Fox drew 1.76 million viewers Saturday night per Sports TV Ratings. It finished third out of three sports on the networks on Saturday night.
The NHL on NBC drew 2.02 million viewers and the NBA on ABC drew 2.34 million viewers Saturday night. ABC drew the most in the adult 18-49 demo on Saturday night as it featured the Chicago Bulls-Cleveland Cavaliers in prime time.
The PBC event featured Deontay Wilder and Gerald Washington. It drew a 0.5 in the adult 18-49 demo and a 2 share for its 2 hour time block. Wilder KO’d Washington.
Last January, PBC on Fox drew 2.24 million viewers and finished behind Bulls-Cavs on ABC and US Figure Skating on NBC.
PBC on Fox this past July drew 1.45 million viewers.
A rough night for PBC but it does improve from July’s showing. PBC went up against two other sporting events on the networks and finished third. Notably, UFC on Fox is doing much better than PBC events which have yet to catch on.