Trifecta Nutrition becomes UFC’s “Official Meal Delivery Partner”

August 2, 2018

The UFC announced that it has entered into a new, multi-year marketing partnership with Trifecta Nutrition.  According to the press release sent out on Thursday, Trifecta Nutrition is the “Official Meal Delivery Partner” of the UFC.

According to Forbes, the deal is said to be worth close to $10 million dollars and includes an option to extend for another five years.

Via UFC Press Release:

…Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the UFC Performance Institute®, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.

The company has UFC ties as Urijah Faber is a managing partner with the company.  Trifecta Nutrition introduced a social media video featuring Cody Garbrandt this past November.

Payout Perspective:

This is a good deal for the company as it competes with Blue Apron in the meal delivery industry.  The company is focusing on athletes looking for a nutritional edge and its visibility at the Performance Institute will help get fighters into the meals.  Its presence at UFC live events will also work with fans.

 

 

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