GGG-Canelo draw 1.2M PPV buys

September 27, 2017

The LA Times’ Larry Pugmire reports that the GGG-Canelo fight taking place on Saturday, September 16th drew 1.2 million PPV buys.  Chris Mannix of SI has also confirmed the number with industry sources.

The fight ended up in a draw which only means that the two fighters should do it again sooner than later.  For Canelo, it’s his second fight this year in which he has been featured and the PPV has gone over 1 million buys.  His fight against Julio Cesar Chavez, Jr. this past May drew 1 million PPV buys.

Payout Perspective:

The PPV buys show that GGG-Canelo were not affected by the The Money Fight which took place a couple weeks before.  Thus, the casual boxing fan was willing to purchase this fight regardless of the Mayweather-McGregor fight taking place a couple weeks prior.  The buy rate shows the immense popularity of the fighters especially Canelo who is becoming the PPV boxing king.  GGG has not had great success on PPV prior to this.  But, the two should draw similar numbers for their anticipated rematch.

18 Responses to “GGG-Canelo draw 1.2M PPV buys”

  1. Speakman on September 27th, 2017 4:33 PM

    It could be a major mistake not to do the rematch next. Good numbers though.

    MMAPayout Moderator on June 13th, 2017 3:35 PM
    FYI: d has been blocked due to multiple reader complaints and violating our anti tro.lling policy.

  2. d on September 27th, 2017 6:16 PM

    I knew it. This is a good number, but nowhere near what these nuts were throwing out there. Once Mayweather retired, that ended the 2m+ ppv buy days…..unless they bring back McGregor. Haha.

    MMAPayout Moderator on September 27th, 2017 4:33 PM
    FYI: Speakman, etc has been blocked due to multiple aliases and violating our anti tro.lling policy.

  3. Wil on September 27th, 2017 7:22 PM

    TRIGGERED

  4. d on September 27th, 2017 9:53 PM

    “As I said, ggg vs Canelo will do over 2m ppv buys….massive fight promotion coming”

    -Wil aka Nostradumbass.

  5. Random Dude on September 28th, 2017 5:20 AM

    When is d going to admit he was wrong about Mayweather-McGregor vs Mayweather-Pacquiao?

    https://www.bloodyelbow.com/2017/9/26/16370566/report-floyd-mayweather-vs-conor-mcgregor-did-4-4-million-domestic-ppv-buys-boxing

    I was right about Mayweather-Pacquiao being the more popular fight and now both the gate and PPV numbers confirm it.

    In addition to the ticket sales pace, the Las Vegas hotel room prices, and every other indicator that I talked about before.

    d was wrong.

  6. d on September 28th, 2017 6:51 AM

    When is random Dude going to admit he was wrong about Mayweather-McGregor and Mayweather – Pacquaio?

    You notice he conveniently leaves out the fact that A. the ppv numbers in the UK set a record, destroying the May-Pac numbers, and with a margin of error of 200k(for an early estimate), there’s no question the May-McG was bigger in terms of ppv buys. Keep in mind also how ppv estimates are measured- even though both of these numbers are suspect, the initial report for May-Pac was 4.4m. Then you factor in streaming numbers that May-Pac did not have what the UFC was capable of and it’s a no brainer.

    But hey, he’s a boxing paid t.roll, so this comes as no surprise.

    Random Dude was wrong.

  7. d on September 28th, 2017 6:58 AM

    http://www.boxingnewsonline.net/sky-sports-confirm-mayweather-mcgregor-breaks-uk-record-for-ppv-buys/

    Nearly every global market was bigger for McGregor-Mayweather according to all of the principles involved in the promotion.

  8. Fight Fan on September 28th, 2017 10:00 AM

    Lol d is in full meltdown. Boxing owns the world along with soccer

  9. d on September 28th, 2017 5:20 PM

    More like FF is in meltdown mode after realizing his super fight did 1.2m buys and not the 2m he was expecting.

  10. Reece on September 29th, 2017 1:55 PM

    The UK record actually includes a significant amount of buys from Ireland. The 2nd biggest boxing match featuring an Irish fighter was of course going to break the UK + Ireland record.
    According to Meltzer the PPV revenue for this bout for the UK AND Ireland was $26 million USD. According to SKY the fight did £20 million GBP. Do the math £20 million is about $26 million USD so those numbers definitely include Ireland.

  11. Random Dude on September 29th, 2017 4:20 PM

    d is horrible at math. He doesn’t realize that doing more PPVs in a country where the PPV price is significantly lower than the USA price doesn’t result in more revenue unless the additional PPVs significantly outweigh the number of sales taking into account the price difference.

    May-Paq did more PPV buys than May-McG so the scenario I describe above definitely didn’t happen.

    May-Paq had more PPV buys, at a total higher cost, resulting in higher revenues than May-McG.

    May-Paq won at the gate, at PPV, at the hotels, everywhere.

    d is wrong but won’t admit it.

  12. d on September 29th, 2017 5:02 PM

    Reece, blatant lies. The Sky numbers always include Ireland.

    Meltzer was estimating based on the report, but what we don’t know is how far over 1m buys it went. For all we know it could have done closer to 1.5m. We really have no idea.

    Still ironic though that Joshua-Klitschko was alleged from its promoter(and all of the boxing fanboys ate it up) that it went over 1.5m skytv buys, yet sky claims it didn’t break 1m. Haha.

    All of this is irrelevant because it doesn’t alter the reality that the McGregor-Mayweather ppv broke the Sky numbers. Those are facts.

  13. d on September 29th, 2017 5:21 PM

    Random Dude is bad at math and he’s an imbecile.

    He doesn’t realize that we are dealing with multiple countries, not 1 and he doesn’t realize that the streaming numbers were significantly higher for May-McG than they were from May-Pac due to the UFC’s streaming capabilities. Those streaming numbers and international numbers are not included in the N. American numbers. That alone would lead anyone to realize that the numbers for May-McG with the Global/Streaming numbers clearly make the overall revenue higher.

    He’s also too stupid to realize that ppv numbers this early are clearly just estimates and the margin of error of something like 200k buys for a ppv that did in the world of 4m buys can easily change and is not completely accurate, case in point exhibit A:

    “An estimated 4.4 million viewers paid a record price of $89.95 to $99.95 to watch the fight”

    https://www.nytimes.com/2015/05/13/sports/mayweather-pacquiao-breaks-pay-per-view-records.html

    Haha. So the initial estimates were 4.4m just like May-McG. I think they are both probably inflated somewhat but to imply that one was significantly bigger than the other in N. America is silly. They are practically identical and if you factor in those global and streaming numbers, clearly May-McG was bigger.

    Random Dude hates the fact that he’s been proven wrong for like the 20th time here.

    May-McG was bigger in total buys, total revenue from buys and total revenue as a whole based on the principles comments about how big sponsorship and global money was. Also, RDork likes to bring up hotels, so I’ll throw out a trivial note- May-McG had far more gambling on it, thus indicating more interest, not to mention far more illegal streams were used.

    Mayweather-McGregor was far more watched and popular. That’s right, boxing’s biggest fight ever had a mma fighter. Hahaha.

  14. Reece on September 30th, 2017 3:35 PM

    You’ve been using UK numbers (and denying Ireland was included) as proof that McGregor is a bigger star in the UK than Anthony Joshua. See comments here http://mmapayout.com/2017/09/mayweather-mcgregor-draws-55-8m-gate/

    It’s very unlikely it did over 1 million buys on Sky Sports. Again, do some math £20 milion revenue for a £20 ppv (£25 Ireland) means they did slightly under a million.

    Also, the N. America numbers for May-Pac came out much sooner than the May-Mac 4.4 mill estimate so even if streaming buys which is a tiny percent of overall buys was higher they will still struggle to come close to 4.6 MM.

    With all the numbers that are definitive and not speculative we see that Mayweather-Pacquiao has the advantage. Gate, Attendance, hotels, CCTV, broadcast tv ratings in multiple countries – all those records belong to May-Pac.

    Mayweather-Mcgregor only has the Sky ppv record which was expected because it includes Conor’s home country and the gambling record which they only got because Irish fans made it much more profitable than it should have been for whales to bet on Mayweather.

  15. d on September 30th, 2017 4:01 PM

    “SKY SPORTS today told Boxing News that the Mayweather-McGregor event achieved in excess of 1m buys, and has broken the record set in April by Anthony Joshua’s titanic victory over Wladimir Klitschko. It also trumps the UK audience for Mayweather’s 2015 showdown with Manny Pacquiao.”

    http://www.boxingnewsonline.net/sky-sports-confirm-mayweather-mcgregor-breaks-uk-record-for-ppv-buys/

    This means not only did it do in excess of 1m buys, it beat both Mayweather- Pacquaio and Joshua- Klitschko. Also for some delusional reason, you are telling me to stop speculating while that’s all you are doing where it relates to Irish ppv buys. You’ve also for some ridiculous reason (or perhaps because you weren’t aware), left out the fact that Northern Ireland is a part of the UK. You are just mad Skytv exposed Hearn’s bs numbers.

    No, that 4.6m number came out months after the fight. Not within a month of the fight. Nice try. While streaming buys are a small percentage, so is the margin of error with a 200k buy estimated difference. Streaming buys for the UFC are from what I’ve read for big events typically around 40-50k buys, This fight was about 4x the size of those bigger events, so clearly that could make a huge difference. Also, we know for a fact that the May-McG fight was at least 300k buys more in the UK than May-Pac, and it is likely much more than that. On top of that, all of the principles involved: Ellerbe, Espinoza, White, etc have all acknowledged the international money was considerably higher for this fight than May-Pac due to McGregor’s broad appeal. IE, Australian ppv buys were likely much higher. Point being, the best you could argue this position is that the ppv buys were around even(which we know they really aren’t, as May-McG’s are bigger due to the points I’ve presented).

    With all the numbers that are definitive and not speculative we see that May-McG actually has the advantage. This discussion was about the money involved not things like attendance and tv ratings(which I wouldn’t be surprised if you just fabricated that little tidbit). The only advantage May-Pac had was the gate which is a 16m dollar difference, which pales in comparison to all of the other money involved global contracts, global ppv, sponsorship which was much higher than May-Pac, personal sponsorship was much higher for both as well, and you also most likely made up those CCTV figures.

    “Mayweather-Mcgregor only has the Sky ppv record which was expected because it includes Conor’s home country and the gambling record which they only got because Irish fans made it much more profitable than it should have been for whales to bet on Mayweather.”

    Again, more unsubstantiated speculation.

  16. d on September 30th, 2017 4:05 PM

    “the gambling record which they only got because Irish fans made it much more profitable than it should have been for whales to bet on Mayweather.”

    FYI, this is definitely false. Vegas books had already declared weeks ahead of time that they expected to break the betting revenue. Those whales mostly came in at the last minute because the odds were so low. You just make things up.

  17. Reece on October 1st, 2017 3:05 AM

    I was talking about the 4.4 million number. The NY Times story you linked was written 10 days after the MayPac fight. It doesn’t take that long to release an early estimate and the only other times Showtime has waited so long to release any official numbers is because the PPV buys were lower than expected and needed to squeeze as many buys from smaller cable companies as they could.

    If Ellerbe, Espinoza, and White say the revenue was much larger then it must be true. Those guys would never lie about anything ever. Not even about nonexistent $80 million dollar gates and 6.5 million ppv buys.

    TV rating aren’t fabricated, 3 seperate ratings estimates including Nielsen’s had MayPac doing over 40 million viewers in Mexico. Kantar Media had it doing 46.9 rating in the Phillipines.

    The UK price for MayPac was £5 higher so the difference in revenue only a few million GBP. The international tv rights were $35 million for MayMac according to Dave Meltzer. According to Forbes May-Pac was guaranteed $35 million but was expected to reach $50 million with ad sales. Individual sponsorships might have been lower for Mayweather-Pacquiao because negotiations were finalized so late but we don’t really know what the real numbers were for “The Mony Fight” because people are basing estimates on what Floyd and Conor were asking not what they were actually paid. They were expected to break the gambling record just like they were expected to break attendance and gate so that prediction was always meaningless.

    You can choose to believe whatever crazy numbers are out there but Forbes’ final calculations have Mayweather-Pacquiao generating $623.5 million while even the most optimistic projection by Dave Meltzer has Mayweather-McGregor falling a bit short at $615-620 million.

  18. d on October 1st, 2017 11:48 AM

    And the May-McG number was released about a week and a half after the ppv was over pointing out the ppv did between 4-5m buys. You think an early estimated 4.4m buys would be lower than expected?? Hahaha. You need your head examined. You don’t even know what you are talking about with how they tally those numbers. They base those estimates off of satellite numbers, not off of cable. A basic google search would have informed you of this. Go back and read the 4.6m number that Showtime/HBO released, it took months for them to come up with that number.

    “If Ellerbe, Espinoza, and White say the revenue was much larger then it must be true. Those guys would never lie about anything ever. Not even about nonexistent $80 million dollar gates and 6.5 million ppv buys.”

    Skytv is confirming that they were clearly correct with one of the ppv numbers abroad, so there goes that. Also, based on your analogy, using that theory, we could argue everything they released was fictitious about both fights including the gate, which although they need to release those numbers to the athletic commission, they do not have to release how many tickets were comped which is included in gate revenue.

    “TV rating aren’t fabricated, 3 seperate ratings estimates including Nielsen’s had MayPac doing over 40 million viewers in Mexico. Kantar Media had it doing 46.9 rating in the Phillipines.”

    That doesn’t reflect the rest of the world. Those are 2 different markets where Pacquaio is popular, all while you ignore the fact that in Europe, the ratings would be far higher for McGregor. Also, even if that is true, it is a deflection again from the argument which was about revenue. Phillipino tv contracts are nothing. Mexican tv contracts for non Mexicans are minimal. To use those as examples vs Europe is a joke.

    “The UK price for MayPac was £5 higher so the difference in revenue only a few million GBP.”

    Completely false. You just made that up. They were both the same price in the UK.

    “UK viewers will be charged £19.99 by Sky Box Office”

    -Every major UK media outlet

    “According to the release, the Sky Sports Box Office pay-per-view will be available to UK fans for £19.95 ($26.31 in U.S.), and to Irish fans for €24.95 ($29.47 in U.S.).”

    https://www.mmafighting.com/2017/7/31/16070232/sky-sports-announces-uk-and-irish-pricing-for-mayweather-vs-mcgregor-pay-per-view

    The difference in revenue for the May-McG fight for Sky was at least around 8m dollars more, but that’s a basement number based on an estimate of 1m buys, which clearly the ppv did more as sourced.

    You are cherry picking sources that contradict one another. Again, all of the principles involved are claiming the international money was significantly higher for May-McG which makes perfect sense because of McGregor’s draw in Europe, and that’s without even talking about UK/Australia ppv revenue.

    Pacquaio made more than Floyd did for personal sponsorship from their fight and that was only around 2m. McGregor easily did more than that as every source has reported personal sponsorship was far higher for this fight.

    ” They were expected to break the gambling record just like they were expected to break attendance and gate so that prediction was always meaningless.”

    No, Vegas which has nothing to do with the promoters/distributors are the one’s who reported they easily cleared the betting record. Again, you are lying.

    “You can choose to believe whatever crazy numbers are out there but Forbes’ final calculations have Mayweather-Pacquiao generating $623.5 million while even the most optimistic projection by Dave Meltzer has Mayweather-McGregor falling a bit short at $615-620 million.”

    All you are doing is throwing out crazy unsubstantiated numbers and very early, rough estimates to validate your argument. You lie, exaggerate and cherry pick every number imaginable to align with your clearly false narrative.

    Also, Forbes is a joke when it comes to releasing revenue numbers. It’s laughable that you would accept their word and then attempt to compare it to Meltzer’s. Meltzer actually does independent research, which has been proven to be true. Forbes does ZERO research. They just ask the promoters what the numbers are. For years they were reporting UFC pay without even being aware that ppv stars get a cut of the ppv revenue. Goes to show how ignorant they are and what kind of joke they are.

    You are just angry a mma fighter was involved in the biggest boxing match of all time and no one even believed he had a chance outside of his fans. Haha. How many aliases are you up to now?

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