The Money Fight may surpass the record for PPV buys Saturday night, but many fans that purchased the fight on UFC Fight Pass experienced technical difficulties. As a result, Showtime released a statement that the main event would be delayed slightly.
Due to overwhelming traffic you may be experiencing log in issues. This will be resolved shortly.
— UFC Fight Pass (@UFCFightPass) August 27, 2017
Another tweet from UFC Fight Pass made it sound like that they would not be able to fix this issue any time soon.
Apologies for any tech difficulties logging onto https://t.co/bUgZbeW2jM. Please find an alternative provider here: https://t.co/lYIuxynCMl
— UFC Fight Pass (@UFCFightPass) August 27, 2017
For weeks the UFC has promoted the Conor McGregor-Floyd Mayweather fight would stream over its digital platform, Fight Pass. It had offered a hat if you had pre-purchased the PPV before tonight. However, many fans that purchased the event found issues with their feed. The culprit appears to be the high demand.
Payout Perspective:
There were other outages through other platforms but focusing on UFC Fight Pass, this has to be the worst nightmare the company as it appears there will be a need to refund (not just credit) UFC accounts that purchased through Fight Pass. Its unfortunate but if you are looking on the bright side, the technical difficulties are believed to be due to the heavy amount of people seeking to purchase the PPV. The bad news, is that there appears to be a need to give out a refund. This issue turns from tech to PR as the UFC will have to address this issue with its customers. It will also need to look at building back trust in its platform later down the road.
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