Is Joshua the next big thing in boxing?

April 29, 2017

Anthony Joshua stopped Wladimir Klitschko to unify several Heavyweight belt before 90,000 at Wembley Stadium in London, England.  Joshua’s ascent to boxing superstar should help a sport in continued search of the next big star.

Saturday’s fight aired in the United States on Showtime (live) and HBO (same-day tape).  It was just the third time that both networks aired the same fight.

The Sports Business Journal recently pegged Joshua as one of the rising stars for the sport.  Certainly, sponsors have recognized Joshua.  The former 2012 gold medalist had 13 sponsors going into his fight with Klitschko.  This included Jaguar, Under Armour and Beats By Dre.

One of the big questions is whether Joshua’s popularity in the UK translates to US popularity.  Thus far, Deontay Wilder’s popularity is gaining but with fights in his home state of Alabama, there must be concern that he could not carry an event in Las Vegas let alone a PPV anywhere.

It is expected that Joshua’s popularity becomes PPV success.  Undoubtedly, 90,000 at Wembley is amazing, but his promotion and his broadcast partners will be looking toward potential PPV success in the U.S.

56 Responses to “Is Joshua the next big thing in boxing?”

  1. Fight Fan on May 4th, 2017 6:05 AM

    Damage control. Records broken.

  2. d on May 4th, 2017 6:27 AM

    Records broken… the UK. Hahahaha.

    $25 ppvs. Hahahaha.

  3. Marco Contreras on May 4th, 2017 9:03 AM

    Big time broken not even Mayweather vs PAC the two former biggest ppv combat sports superstars did as well as Joshua.

    By next fight Joshua will have become the biggest worldwide superstar and in 1 year the first billionaire in combat sports

  4. d on May 4th, 2017 9:11 AM

    Hahahahaha. Boxing crazy talk.

  5. Marco Contreras on May 4th, 2017 11:41 AM

    For sure D even mma’s biggest “star” wants some of that boxing money

  6. d on May 4th, 2017 7:32 PM

    It’s kind of difficult to take someone seriously who said Anthony Joshua is going to be a billionaire in a year.

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