UFC 206 estimated at 150,000 PPV buys
December 17, 2016
Early predictions from last Saturday’s UFC 206 PPV appear to be at just 150,000 buys. The event featured Max Holloway versus Anthony Pettis for the UFC interim Featherweight title.
— MMA Supremacy (@MMASupremacy) December 15, 2016
The original UFC main event was Daniel Cormier versus Anthony Johnson for the light heavyweight title. However, there was speculation that Georges St-Pierre was returning to the UFC for this card. But, as we know that did not happen.
There were indicators of this low mark for this year in UFC PPV. There were only 200,000 google searches for UFC 206 on Friday night. The searches are an indicator of interest. The UFC Prelims drew 771,000 viewers which was second-lowest of the year on FS1 to UFC 204. UFC 201 drew just 331,000 viewers but that broadcast was on FS2.
One cannot be too surprised with the estimated 150,000 buys as there was nothing special about the main card for casual fans to purchase. Obviously, Toronto fans proved that they were still interested in the card as it was another sell out for a UFC PPV. The fights on the card were excellent but there was just not enough fan interest to garner interest. Of course, with UFC 207 coming up later this month, some fans likely passed on this card and will wait for the end of the year card.