Sage Northcutt has signed an individual sponsorship deal with Reebok. The UFC lightweight made the announcement via his twitter.
Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype. His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom that loathe all of these traits in a fighter.
So pumped to announce that I’ve officially signed with @Reebok. #TeamReebok pic.twitter.com/YO7hF4oTrV
— Sage Northcutt (@sagenorthcutt) June 29, 2016
@sagenorthcutt We’re so happy to have you as part of #TeamReebok! Welcome, Sage!
— Reebok (@Reebok) June 29, 2016
Controversy also arose regarding Northcutt’s starting pay. It was revealed that he made $40,000 to show and $40,000 to win at UFC Fight Night 80 in December. It was just his second fight with the company.
Northcutt is coming off of a loss to Bryan Barberena at UFC on Fox 18 in January.
He fights next week at UFC 200.
Payout Perspective:
Despite coming off of a loss, Reebok is banking on Northcutt’s marketability and appeal. Northcutt is young and has some time to grow into a contender in the UFC. The deal makes sense considering it occurs the week before the biggest week of the year for the company. Also, add the fact that Reebok is set to reveal updates to its fight kits for International Fight Week.
Any figures on.fightkits sales?