Zuffa, LLC has reportedly accepted a $4.2 billion bid to sell the UFC. The report also states that Dana White will remain in his role with the UFC despite the sale.
Jeremy Botter of FloCombat first reported the sale. A group consisting of WME-IMG, the Dailan Wanda Group, The Kraft Group and Tecent Holdings may have made the successful bid.
As of the time of this writing, the sale has not been formally announced. As of a couple days ago, the groups that submitted bids were in the midst of obtaining financing for the purchase.
It is anticipated that Lorenzo and Frank Fertitta will bow out of the MMA business while Dana White will likely stay on with the new owners.
Payout Perspective:
The imminent sale is significant for what the Fertittas and Dana White have done to build something out of nothing but one would suspect that most things regarding business practices will not change. The UFC has made significant upgrades to the look and feel of the company in the past year or so. While most its revenues are derived from pay-per-view, UFC Fight Pass has become a valuable asset for the company that has provided a wide-ranging benefit to showcase the product.
Interesting, we’ll see how the new owners plan to make money now.
I don’t believe that 4,2B is the real number. The UFC is infamous for its lies.
Anyway, the UFC has probably been sold because all the lies have piled up over the years and they’re starting to surface. It makes sense to sell it.
But then again, we don’t know anything for sure. So let’s just wait and see.
as i predicted on this very site last year, Zuffa will be sold. prediction has come to pass. Couture claiming dana is saytin gon.