Bellator Kickboxing on Spike TV Friday night drew 418,000 viewers which is an increase from its debut.
Per Sports TV Ratings, it drew 210,000 viewers in the adult 18-49 demo. The event aired (10:59pm-12:40am) immediately after Bellator 157.
In April, Bellator Kickboxing drew an average of 346,000 viewers. It averaged 464,000 for the first hour and peaked with 730,000 viewers.
Payout Perspective:
We will update this with more information on the ratings but one might suspect the first hour of Bellator Kickboxing was bolstered by Dynamite 2. Even though the overall Dynamite 2 rating may have disappointed, an average of 418,000 viewers for kickboxing on Spike TV is very good. It’s a nice start for Bellator’s Kickboxing promotion and shows that there is a potential market for the sport.
It’s no surprise that Bellator Kickboxing 2 did better than 1. 1 was tape delayed a whole week. The question now becomes can Scott Coker make it successful when it’s not airing out of a Bellator MMA event. Can he air Bellator Kickboxing 3 on a date like August 12 which is 2 weeks after 159 and 2 weeks before 160 and get a similar audience.