NYT goes longform for UFC

March 26, 2016

The New York Times had a lengthy piece in Saturday’s edition on the UFC as it prepares to hold events in New York.  The article comes after the law to legalize MMA in the state finally became a reality this past Tuesday.

The article notes the importance of having sMMA in the state as it is “the largest and most important media market in the world.”  The UFC also cites the ban as the reason major companies did not sign sponsor deals with the UFC.

  • The article notes that the Fertittas plan to launch its IPO for the Stations Casinos in the coming weeks.
  • The article estimates that there are 30 to 40 million people watching their biggest PPV events which exceeds the audience for any game of the 2015 NBA Finals. Of course, the number appears to be an estimate of overall people watching on PPV, in bars, at the arena, etc.
  • Although written about before, the Fertittas have a clause in their contract that the dispute resolution mechanism to settle issues would be BJJ match of 3, 5 minute rounds. As a lawyer, I would recommend against this.  Then again, if you are the client and that’s what you want…so be it.
  • The antitrust lawsuit was brought up and Rob Maysey was interviewed for the article. He indicated that fighters in title bouts earn base pay of $300K to $00K and bonuses that could be worth $3 million or more.  There is also the potential for PPV upside for “marquee” fighters.
  • Maysey is quoted as saying that boxing promoters payout 85% of the revenue to fighters and keep the rest. However, in MMA, those numbers are reversed.  UFC executive Lawrence Epstein defended fighter pay stating its comparable to MLS players.

Payout Perspective:

Overall a good read and great publicity for the UFC as it moves into New York.  While the piece includes information on the antitrust lawsuit and the Culinary Union, it gives the backstory of the UFC and seemingly the last word to the UFC.  The article hits have been huge this week with the imminent legalization of MMA in New York.

6 Responses to “NYT goes longform for UFC”

  1. The Greatest on March 27th, 2016 12:32 AM

    30M ppl watching a ppv that sells 200k?
    Get outta here with that nonsense.
    I would bet in America alone 80M-150M saw May-Pac.

  2. tops E on March 27th, 2016 1:06 AM

    Now with this article what ive been saying all along the connection of station ipo to the ufc….rushing for ppv’s making it wwe style its all to help station casinos go public…now a research on flash ent involvment in all of these….are they going to buy more of the ufc or station casinos? or did they already did?

  3. d on March 27th, 2016 4:30 AM

    The Greatest creates his own stats and clings to a retired boxer like no one I’ve ever seen. 20 years from now he’s going to be bringing up May-Pac. MMA has blown up, boxing is in the gutter. Deal with the reality.

  4. edi on March 27th, 2016 5:50 AM

    Hey Jason, MMA PayOut have any info on the Flash Media and China Media Capital connection as reported on BElbow? Chinese, Abu Dhabi & WME talent agency $$ trail that manages Rousey. This is all juicy stuff w/ NYC now on the cards.

  5. tops E on March 27th, 2016 11:25 AM

    Hahahahaha….are they cashing out? They know they are on the decline stage in marketing 101….trying hard with record spending marketing mcgregor….new cfo from flash….china media? 6billion?

  6. tops E on March 27th, 2016 11:26 AM

    If these are all true then dw is pissed as hell with diaz….price slash in negotiations hahahaha

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