Toyo Tires renews sponsorship with UFC

February 16, 2016

Long-time UFC sponsor Toyo Tires announced that it has signed a multi-year extension with the UFC.  The Cypress, California company will continue to be the “Official Tire of UFC.”

In a press release sent out on Tuesday, the company stated that it would continue to have a presence inside the Octagon during “select events on Pay-Per-View, UFC Fight Pass and with global broadcast partners.”  Financial terms of the deal were not disclosed.

As you might see from visiting various MMA-related web sites, Toyo Tires will continue with its presence “integrated across UFC social and digital assets.”  Along with, it will be in banner ads and background on sites like MMA Junkie.

For more information on the company, MMA Payout did a “Sponsorship Spotlight” on Toyo Tires.

Payout Perspective:

On a day that it was announced that DraftKings has not renewed its time with the UFC, the news of Toyo Tires maintaining its relationship with the UFC makes sense.  It has keyed in on relationships with fighters including Dominick Cruz, Luke Rockhold and Chad Mendes and will continue to work with these fighters.  The company believes that the UFC allows it to market to its target demo and it appears to be working based on its decision to renew.

2 Responses to “Toyo Tires renews sponsorship with UFC”

  1. tops E on February 17th, 2016 4:30 AM

    After rousey says she thought of suicide….Dw as usual controls- she’ s fine,in a good place hahahaha….desperate dw…ipo and loan and flash hahaha

  2. tops E on February 18th, 2016 6:54 PM

    Great idea to renew. Zuffa are very good businessmen.

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