Despite the new Reebok sponsor era, Microsoft-owned Xbox was in the Octagon. However, it was not on the shorts or t-shirt of long-time sponsor, Demetrious Johnson. At UFC 191, Xbox promoted its upcoming Halo edition, “Halo 5: Guardians” with Octagon signage and sponsoring the fighter prep point outside the Octagon.
Xbox had been the only in-Octagon sponsor for Johnson in the UFC Octagon for years. However, with the new sponsorship rules, his future business relationship with the Redmond, Washington-based company is in question.
Despite not sponsoring Johnson, seeking to capitalize on a target demo of young fans, it had signage at UFC 191. In addition to the signage, it presented the “Tale of the Tape” for the PPV fights
To be clear, we do not personally know that Microsoft paid money for its signage and sponsoring the Tale of the Tape. But let’s review some facts.
- The UFC instituted a sponsorship fee for brands to be shown in the Octagon and on its fighters.
- On July 1, 2015, Reebok became the official clothing sponsor of the UFC. As a result, a new policy was instituted that no other sponsors (outside of official UFC sponsors) would be worn by fighters during promotion of the fight, fight week and on the night of the fight.
- MMA Fighting indicated that Johnson’s Xbox sponsorship was in “limbo” due to the Reebok policy. Johnson remained upbeat about the new company policy despite losing out on his sole in-Octagon sponsor.
- At UFC 191, Xbox had in-Octagon signage and sponsored the fighter prep point as well as the “Tale of the Tape.”
- Johnson did not have an Xbox logo on his shorts although champions such as Ronda Rousey and Conor McGregor sported an additional logo (both Monster Energy Drink) with their Reebok kit.
It’s plausible, but not possible that the UFC allowed Xbox to promote its new game without paying for it. But, in my opinion, I doubt it.
Payout Perspective:
It’s like taking your long-time girlfriend to a work party and she leaves with your boss. Unless Zuffa and Microsoft are working on a sponsorship deal to make Xbox the official video game platform of the UFC and Johnson can continue his relationship with Xbox, DJ may have unknowingly handed over a blue-chip sponsor to the UFC without an official finder’s fee. Maybe DJ is getting unreported additional compensation but on the outside looking in, this has to be disappointing for Johnson from a business perspective. For Xbox, the brand is just executing its promotional campaign in reaching out to its target demo. It’s hard to find fault in sponsoring the UFC.
And that’s what the UFC wants, total control and meagre sponsorship money for it’s athletes.
Hahahahahahahaha
Mission Accomplished by Zuffa.
x box is for troll losers like D with no life bahahahahahha the UFC is a joke of lies and more lies. Discovery out soon hahaha
Sal is a mutated retard who loves sucking dick.
xbox is getting spanked by ps4 this generation
http://www.bloodyelbow.com/2015/9/7/9273261/UFC-191-reebok-pay-resutls-mir-johnson-dodson-lead-mma-news…..hahahahahaha cheap cheap cheap
Fag Fan likes getting spanked at his local Buffalo Wild Wings by his boyfriend.
http://www.bloodyelbow.com/2015/9/7/9274399/mma-news-johnson-vs-dodson-2-lowest-live-gate-for-vegas-based-ufc-ppv-11-years. Hahahahaha hahahahaha a new record
Stay tuned for a big ufc hype bullshit propaganda story from Dana’s bitch mouth bahahahahahah ppv for 191 is lowest ever hahaha
Saldaqueer going nuts as usual.
Another year anD no UFC ppv hit 1mil.
WOOOOOOOOO HOOOOOOOOOOOO
Hey gay boy, that will end come the fall. They’ve got two ppvs that will probably go over 1m, 194 may hit 2m. But another year goes by and the UFC once again will get more ppv buys/revenue than boxing. HAHAHAHAHAHA!!
D’s usual comeback, ” just wait!” bahahahahaha what a turd! WE have been waiting for a decade and the UFC has just gone to shit! Ronda Rousey bahahahahah
Boxing ppv does 4.4mil, UFC cant get one to hit 1mil.
WOOOOOOOOOOO HOOOOOOOOO
Boxing not even at 4m ppv buys for the year, UFC well over that and climbing, the gayest continues his delusions. Boxing in the shitter! HAHAHAHAHAHAHAHAHAHA!!!
Speaking of shit, Sal, have you changed your diapers today yet?
D is a Rousey girl now! Go Ronda bahahahahah
D the mayweather fight alone did 4 million, get your facts straight you’re the only one that doesn’t have legit sources and spouts out non sense.
Sal is an Arum girl now. Go homo! HAHAHAHA!!!!
Fag Fan, there only was 1 boxing ppv thus far that did anything relevant and it didn’t hit 4m ppv buys. You don’t have a legit source you fucking idiot. You have the promotion who has been proven liars in the past on ppv buy rates making these claims. Let me know when they release their books. I’m guessing I’ll be waiting for an eternity.
D it is well known on every media outlet the fight did over 4m buys.
Mayweather hits 4.4mil with one ppv and the UFC cant get a ppv over 600k.
WOOOOOOO HOOOOOOOOO