UFC announces ‘Go Big’ seasonal campaign

August 26, 2015

The UFC announced a ‘Go Big’ Seasonal Campaign with a live launch event open to the public set for Friday, September 4th with many of the fighters featured this fall appearing.

The event will take place at the Grand Garden Arena and will be streamed on ufc.com.  The event will be the pre-cursor for UFC 191 set for next Saturday.

Go Big

Via UFC press release:

UFC champions Ronda Rousey, Daniel Cormier, Conor McGregor, Robbie Lawler, Joanna Jedrzejczyk and Rafael Dos Anjos, as well as top contenders Alexander Gustafsson, Carlos Condit, Luke Rockhold, Donald Cerrone, Dan Henderson, Holly Holm and Vitor Belfort will be among the more than 20 fighters participating in the launch event.

Payout Perspective:

It appears that the UFC will be branding its quarterly fights with slogans.  At the beginning of the year, ‘The Time is Now’ was the campaign.  It might have helped with the first three PPV cards of the year doing better than anticipated.  With the quality of fights and number of events occurring in the last quarter of 2015, the UFC is taking the opportunity to rally its fans (and fighters) with a public event and perhaps gain some momentum for one of the weaker PPV cards of 2015.

9 Responses to “UFC announces ‘Go Big’ seasonal campaign”

  1. joe on August 27th, 2015 1:41 AM

    Good marketing / branding.

  2. No10Q on August 27th, 2015 6:00 AM

    Is that supposed to distract me from the rumors and scandals surrounding the UFC’s shady business?

  3. d on August 27th, 2015 7:20 AM

    Biggest year ever for the UFC and mma financially and from an exposure stand point! The sport is constantly growing.

  4. c on August 27th, 2015 9:26 AM

    d on August 27th, 2015 7:20 AM
    Biggest year ever for the UFC and mma financially and from an exposure stand point! The sport is constantly growing.

    @d: and still not as big as boxing

  5. c on August 27th, 2015 9:26 AM

    d on August 27th, 2015 7:20 AM
    Biggest year ever for the UFC and mma financially and from an exposure stand point! The sport is constantly growing.

    @d: and still not as big as boxing

  6. c on August 27th, 2015 9:28 AM

    @d: and still not as big as boxing

  7. saldathief on August 27th, 2015 12:35 PM

    Biggest year ever???????? bahahahahahahah its a in the toilet year!!!!! sport is tanking look at the numbers retard!!!!

  8. d on August 27th, 2015 8:41 PM

    Sal, you are retarded.

  9. d on August 28th, 2015 1:42 PM

    C,

    Not as big?? Yeah, mma is much bigger. HAHAHA!

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