UFC sponsor Fram signs Cerrone, Hendricks

January 3, 2015

Donald Cerrone and Johny Hendricks have signed sponsorship deals with official UFC sponsor Fram according to a Fram press release.  Cerrone will don the Fram logo at Saturday’s UFC 182.

The deal should help with Cerrone’s training camp costs.  Cerrone indicated after an open workout this week that he spent $20,000 on his training camp leading up to his fight against Myles Jury.  Cerrone will appear in future promotional and advertising campaigns for the oil filter brand.  No financial terms were disclosed in the article.

Hendricks, who will be facing Robbie Lawler later this year, will appear in future Fram campaigns.  No financial terms were indicated for Hendricks.

Additionally, Fram has extended its sponsorship deal with the UFC through 2015.  You may recall that the brand first appeared as signage in the Octagon on TUF.  Recently we’ve seen it in the Octagon at other events as well.

Payout Perspective:

Cerrone has had unique sponsorships that are not the usual UFC fare including golf cart company EZ-Go and Budweiser.  NASCAR’s Kevin Harvick is Cerrone’s agent and one might infer that Harvick’s ties to Fram might have helped facilitate Cerrone’s deal.  As an aside, Miesha Tate is also represented by Harvick’s athlete representation agency.  Hendricks also is sponsored by Reebok, Bass Pro Shops and Zak Products among others.  The individual deals for Cerrone and Hendricks are the latest in UFC fighters signing sponsorship agreements with official UFC sponsors.  One might think we see this trend continue into 2015.

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