In addition to all of the hype and promotion for Conor McGregor in lead-up to this Sunday’s UFC Fight Night: McGregor vs. Siver, McGregor will be hosting a Saturday afternoon fix of movies on FX featuring Irishmen.
On Saturday afternoon, January 17th, FX will play Gangs of New York, The Fighter and Taken 2. McGregor will host the afternoon of movies as he will be interjected during breaks offering his own commentary. An example of this is below:
Additionally, Fox is running a promo across its digital and social media properties with McGregor offering “Conorisms.” Note that the promo indicates McGregor-Siver occurs after the AFC Championship game.
Payout Perspective:
This is a unique investment in McGregor. Not only is McGregor hosting an afternoon of movies on FX, which is a bigger and broader audience than FS1, it has provided a slate of Irish-themed movies to tie-in with the UFC Featherweight. We will see if this support from FS1 sister property will help with the viewership.
http://mmajunkie.com/2015/01/dana-white-jose-aldo-vs-conor-mcgregor-likely-for-ufc-187-in-las-vegas-in-may