MMA Junkie reports that Bellator MMA and Monster Energy may be doing more combo events together in the future.
A couple weeks ago, Bellator held fights outside a Monster Energy motorcross event at Sam Boyd Stadium. According to a recent report, the two companies could plan more collaborations in the future.
Bellator head, Scott Coker is “on board” with another collaboration with Monster Energy. According to the Junkie article, Coker indicated it could “commit more resources to more cross-promotional opportunities.”
Payout Perspective:
The term “sideshow” came up in the article and it comes to mind when thinking about holding a Bellator event at a motorcross event. Notably, the fights were not televised and no known fighters participated. Even if it is spun in terms of a “festival” atmosphere with thousands of people gravitating to a motorcross event and seeing an MMA fight, what does this do for the Bellator brand? While collaborating with a sponsor is understandable, holding fights as a compliment to another event does not seem like the end game for Bellator.
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