Bellator 110 DVR +3: 1.0 million viewers
March 5, 2014
The debut of Bellator MMA’s 10th season received an average of 1 million viewers after factoring in DVR numbers per Nielsen sources. The adjustment increases the overall viewership from the overnight rating of 880,000 viewers.
In addition, the numbers increased the peak of Friday night’s program which aired from 9:00pm to 11:14pm on Spike TV Friday night. The original peak of 1.3 million has increased to 1.5 million viewers during the Jackson-M’Pumbu fight. In addition the King Mo-Zayats fight increased to a peak of 1.1 million viewers from its original overnight rating of 1 million viewers. Additional adjustments from the DVR ratings include an increase in viewership of 0.7 in the much valued male 18-49 demographic.
Bellator 110 – 880K (overnight); 1.0 million (DVR +3)
The adjusted DVR ratings mean a new ratings benchmark for Bellator MMA programming on Spike TV. The ratings peak of 1.5 million eclipses the prior peak during Bellator 106 of 1.4 million. We will see if Bellator can continue this momentum this Friday.