UFC Fight Night 27: 824,000 viewers
August 29, 2013
The Wrestling Observer (subscription required) reports the ratings for Wednesday’s UFC Fight Night 27 did a 0.69 rating for an average of 824,000 viewers. While the number is good for the network, its less than stellar for UFC viewership.
The good news for FS1 is that the ratings for Wednesday’s UFC live event beat out ESPN in all the key demos. It also is the third-most watched show in the short lifetime of the network. The first Fight Night on the network and the prelims scored higher than Wednesday’s event. However, it did less than half of the UFC’s debut on FS1. Of course, that event was on the initial launch date of the network and apparently fans were willing to find the event more than Wednesday’s Condit-Kampmann main event.
The UFC Prelims on FS2 did only 109,000 viewers for a 0.25 rating.
The ratings show that the UFC is the key content for the new network so far as its posted the biggest ratings on FS1. While the 824K viewers is low compared to other UFC live events, it is good compared to other programming on FS1. The bad news is that UFC FN 27 was much lower than the least watched UFC live event on FX. As pointed out by MMA Fighting, the 972K viewers (UFC on FX 6) for an overseas live event on a Friday on FX with another live event the following night (TUF Finale) paints a bleak picture for the prospects of the UFC live cards on FS1. While the initial show on FS1 did great in the ratings, it will be a task to ensure that viewers return to watch UFC live events. This week will be a good test in fanship as there will be 2 live events, a PPV and a 2 hour TUF premiere in just a week’s time. Is this too much UFC in such a short period of time? The ratings may tell us.