UFC delivers on night of Fox Sports 1 debut
August 18, 2013
Figure Four Online (subscription required) reports that the UFC main card on Fox Sports 1 scored an impressive average of 1.78 million viewers. The card featuring Chael Sonnen-Shogun Rua in the main event received a 1.4 rating and defeated all 4 networks in the key demos
The Sports Business Journal’s John Ourand tweeted that FS1 prime time scored an average of 1.71 million in the 8:00-11:00pm prime time space. F4W Online reported the average from 8:00 to 10:45pm, the approximate end after Sonnen’s first round submission and post-fight interview.
The numbers are impressive as the card started in the early evening on the West Coast (5:00pm) and there is always confusion in finding a new channel.
The ratings show that viewers can find a channel if they really want to. The fact that the UFC did so well on the opening night of a new channel is a big win for the UFC and FS1. The numbers and the wins in its key demo (males, 18-49) is a big positive for the UFC. Not sure if Sonnen was the reason for the draw or the fact that people were curious about the new channel. Regardless, the ratings are better than the UFC’s live event debut on FX (1.3M) and series average (1.29M).