Hendricks and Varner go head to head in Spartan Race

June 13, 2013

FighterxFashion reports on Jamie Varner and Johny Hendricks participating in the Reebok Spartan Race. The pair competed in Barnet, Texas in late May as part of its Head to Head Series.

The outing came as the two UFC fighters partnered with Reebok in participating in this 4.5 mile ultimate obstacle course.

Payout Perspective:

Participation in this Reebok-sponsored event series is part of the partnership between Reebok, Varner and Hendricks.  Having two ultimate fighters compete in the race lends credibility to the race and gives it another way to promote its events held nation and world wide.  For Varner and Hendricks, its a great way to build goodwill in furthering their sponsorship opportunities with the brand.

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