Updated UFC on Fox 7 ratings: 3.7 million
April 23, 2013
The ratings are less than December’s UFC on Fox 6 which featured Henderson in the main event. The Seattle show received 4.39 million viewers for a 2.5 rating.
By itself, the Henderson-Melendez match which mostly aired during the time overrun scored 4.96 million viewers for a 2.7 rating. This was lower than Henderson-Diaz (5.7 million) and Johnson-Dodson (5.2 million)
Via MMA Fighting:
The positives were in the demographics, as in the Male 18-34 age group, the 2.2 rating was more than double the combined average of ABC, CBS and NBC programming in competition (1.0). FOX also outrated the other three major networks combined in Males 18-49 (2.7 to 1.6) and Males 25-54 (2.8 to 2.2). One thing notable from these numbers is that the show did far stronger numbers with males 35-49 than those who were 18-34, the latter of which is UFC’s usual prime demographic.
The numbers reflect that Saturday’s event was 3rd lowest rated UFC on Fox event out of 7. The article suggests that the NFL cross-promotion of the UFC events aids in UFC viewership for its network events.
The ratings are somewhat disappointing considering this UFC on Fox card was one of the best cards the UFC’s has had on Fox. In fact, it has overshadowed this Saturday’s PPV. But, how much does the NFL influence have over UFC events? Fox bumpers during each and every NFL broadcast during the season and a controversial skit demonstrated the UFC-Fox synergy. And based on the numbers it looks like the NFL’s influence helps with UFC viewership.