Homeless Dana cameo criticized
December 3, 2012
UFC head Dana White starred as a homeless man during the NFL pregame show on Fox yesterday to promote this Saturday’s UFC on Fox 5. While most thought the Fox synergy was innocuous in one of the show’s weekly skits, some took to twitter to criticize White for his depiction of the homeless.
White had a small part in the skit although the NFL studio team pointed out that it was White making the cameo as the homeless man. The likely reason for the criticism was the sign held by White which read: “Please Help!!! Need Food AKA Booze”
The purpose of having White appear in the skit is obvious as the network heavily promoted UFC on Fox 5 yesterday. In addition to White’s appearance, the UFC on Fox 5 promo seemed to appear in every other bumper during each NFL on Fox game Sunday. Also, the network aired “UFC Road to the Octagon” after its games on Sunday.
As for the twitter issues, we don’t know if it was White’s idea for what the sign read, but he still took offense to the criticism. Certainly, the homeless issue may be sensitive to some and inferring that homeless people are all drunks would cause some to criticize that part of the skit. This issue should blow over but it’s a lesson in being sensitive to all audiences.