Initial UFC 157 PPV buys show impressive debut for women’s MMA
February 26, 2013
MMA Fighting reports initial indications that Saturday’s UFC 157 PPV buy rate are very strong. The PPV featuring women for the first time in the UFC is said to have done 40% better than UFC 156 Super Bowl Weekend.
Now all we have to do is to figure out that number. The LA Times Lance Pugmire tweeted that UFC 157 was 40% better than UFC 156.
— Lance Pugmire (@latimespugmire) February 26, 2013
Based on the information, UFC 156 did about 330K PPV buys which means that UFC 157 is a little north of 450K PPV buys. Bear in mind that the PPV buys for 157 is unofficial but the UFC should be happy with the initial number.
It’s interesting that Pugmire’s tweet came out without providing an actual estimated number. There is speculation that the buys could be up much more than 450K but we will just have to wait to see. If the 450K number holds true (or goes up), the UFC is probably happy as well as breathing a sigh of relief. With the amount of promotion it undertook to get coverage for the event, it looks like the media and public relations worked. In my opinion, Rousey, more than women’s MMA, pushed the PPV sales. We will see how this will affect how the UFC will market a women’s match in the future.