Top 10 of 12: No. 5 GSP returns
December 29, 2012
MMA Payout’s No. 5 story of 2012 is the return of Georges St. Pierre. After an 18 month absence, GSP returned to the UFC and defeated Carlos Condit to unify the UFC welterweight title.
After receiving news of the PPV buys, Dana White indicated at the UFC on Fox 5 press conference that GSP “delivered” and that “the king of PPV” was back.
GSP broke a string of sub-500K buy PPVs in 2012. The much-anticipated Silva-Sonnen II was the only card that had more PPV buys (925K) this year.
Below is a list of GSP PPVs since 2010.
UFC 111 vs. Dan Hardy – 770K PPV Buys
UFC 124 vs. Josh Koscheck – 800K
UFC 129 vs. Jake Shields – 800K
UFC 154 vs. Condit – 680K
GSP draws consistent buys averaging over 750K buys. With him on the shelf for 18 months, it left the UFC without a known main eventer guaranteed to hit 750,000 PPV buys at least twice a year.
Despite a lower gate and attendance for UFC 154 than 124 (UFC 124 was in the same venue in Montreal) the PPV buys were in line with his usual buy rate. In 2013, GSP’s average is likely to increase considering a spring date to defend his title against Nick Diaz and the possibility of Anderson Silva later in the year.
Its also worth noting that GSP’s brand has been very successful despite the injury layoff. With the assistance of his marketing agents, he’s secured blue chip sponsors including Google, Coca Cola and Bacardi.