Cruz receives Speedway Sponsorship
November 11, 2012
MMA Junkie reports that Bantamweight Champion Dominick Cruz will be sponsored by the Phoenix International Speedway in his next fight which he anticipates will be in early 2013. Cruz becomes the first UFC fighter to earn a speedway sponsorship.
Cruz served as an honorary pace car driver on Sunday. It was his second time this year making an appearance at the speedway. His appearances were well-received. His relationship with the speedway made the crossover sports sponsorship opportunity possible.
Cruz will be wearing the Phoenix International Speedway logo on his walkout shirt and shorts.
Perhaps the drivers wanted to impress Cruz as there was a major melee during the race. While this sponsor may not be Nike, the sponsorship relationship has already proven to be productive considering Cruz has made two appearances at the speedway. According to the Junkie article, it was Cruz’s love of racing and his Arizona roots which made the sponsorship possible. For the speedway, the sponsorship will help reach the UFC demo. It’s not clear how many crossover fans there are between NASCAR and the UFC but the UFC-Fox relationship has led to crossover promotions on each other’s broadcasts.