Broner-DeMarco gets over 1M viewers
November 27, 2012
Kevin Iole of Yahoo! Sports reports that HBO Boxing’s Adrien Broner v. Antonio DeMarco did a 2.6 rating with 1,050,791 viewers. The lead in for the latest 24/7 for Pacquiao-Marquez IV did a 2.1 rating.
The 23 year old brash and bold Broner is reminiscent of a young Floyd Mayweather in attitude and style. Broner’s last fight in July did 1.4 million viewers for an HBO Boxing After Dark. DeMarco was a better opponent than Broner’s July opponent, yet the viewership probably decreased due to UFC 154.
As for the 24/7 series, its interesting that it received a decent rating considering the lack of buzz for the fourth fight between Pacquiao and Marquez.
Despite those thinking that the viewer rating for Broner’s latest fight was low, it was on the same night as UFC 154. According to Dana White at today’s telephone conference, he was pleased with the PPV buys for GSP’s return. No word on numbers for UFC 154, but the Broner fight did well considering it went up against the UFC and college football.
Broner’s flash and talent make him a personality to watch in the coming years in the fight game. I’m not sure there’s enough fighters in his weight class to make him a top draw in boxing but he is still very young and there’s time.