The Pro Wrestling Post: Cena-Jets, WWE-Rolling Stones and Financial Impact of WM28

October 18, 2012

Welcome to another edition of The Pro Wrestling Post.   This week we look at John Cena visiting the Jets, the WWE working with the Rolling Stones and Miami receiving over $100M in positive financial impact from this past spring’s Wrestlemania.

Patriot fan Cena acts as honorary captain at Jets game

John Cena, a Massachusetts native and New England Patriots fan, served as an honorary captain for NFL East rival the New York Jets this past Sunday.  Cena was there to promote Wrestlemania 29 which will be held where the Jets play.

MMA fans recall that Frankie Edgar visited the Jets two years in a row and spoke to the team before the game.

Cena and Tebow (WWE)

Payout Take:  A strange promotional pairing.  Cena, who is legitimately recovering from an injury, got the nod as honorary captain because of his name recognition and it was a way for him to participate during Sunday’s game against the Colts.

WWE distributing Stones concert

The WWE announced that it will be distributing the Rolling Stones final PPV concert this year.  Entitled “One More Shot,” it is the biggest foray into the new entertainment fields the WWE hopes to expand into the field of entertainment.

The WWE is working with media entertainment company Endemol and promoters Dainty Group to distribute the Rolling Stones’ concert.  The WWE was sought out based on its handling of big PPVs such as its annual Wrestlemania events.

The concert will be the fourth and final concert from the Stones’ 50th anniversary concerts.  It will be held on December 15th.

Payout Take:  It will be interesting to see the execution of this event.  The WWE will be announcing its 3rd Quarter results in November and we should here more of its plans for its entertainment division.  The WWE is looking to monetize its production and distribution business and we shall see how aggressive it will be to seek out other opportunities.

Miami receives positive $100M economic impact from Wrestlemania 28

The WWE indicated in a press release this week that Wrestlemania 28 generated $102.7M in economic impact to the host city of Miami and Miami-Dade County.  The impact, obtained from an economic study done by Enigma Research Corporation, represents a $40M increase from WM 27 in Atlanta.

Some interesting numbers from the WWE press release:

-$102.7 million of direct, indirect and induced impact derived from spending by
non-locals visiting specifically for WrestleMania XXVIII.
-71% of fans that attended WrestleMania were from outside the Miami area and stayed an average of four nights.
The economic impact derived from WrestleMania Week was equal to the creation of 1,020 full-time jobs for the area.
-$6.9 million was spent by non-locals at Miami and Miami-Dade County restaurants.

Payout Take  Certainly we can poke holes in the economic impact study as there’s no indication whether it was commissioned by the WWE.  Still, Wrestlemania is a big sports entertainment extravaganza and it has fans from all over flocking to the host city.  Moreover, it has city tourism boards vying for the opportunity to be the next city to host.  Even if the numbers are rounding up, one cannot deny that a host city, especially in this economy, would reap financial gain from hosting the event.

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