A look at the current UFC roster of sponsors
October 22, 2012
The Sports Business Journal (subscription required) provided a rundown of official sponsors in a sports marketing and properties showcase. The UFC and WWE were both featured as the SBJ provided a list of its current sponsors.
Some notable figures that may attract potential sponsors:
- The UFC plans to produce 31 live PPV and TV (FOX, Fuel and FX) events.
- UFC.com attracts a high of 8.6 million unique monthly visitors (in 2012).
- The UFC has 9.3 million fans on Facebook and more than 700K followers on twitter.
By comparison, we note the SBJ listed the partners for the WWE:
Susan G. Komen for the Cure
Which organization has the better sponsors? It does appear that the WWE has more of the established sponsors. Then again, the UFC does have sponsors fitting the interests of its main demo of 18-34: beer, poker, male grooming products, workout supplements. Both have embraced social media as each organization uses it as a key driver in activation by leveraging its fan usage of twitter, facebook, etc. in its promotional campaigns.
Another interesting fact for the sponsors is that the UFC is planning on 31 events in 2013. At current count, the UFC will have 22 planned events in 2012. This could benefit the UFC as it attracts more sponsors to partner in more events. The opportunities could be there for fighters to garner more fights and more sponsorship chances. A discussion for another post is how the UFC will fill cards for 9 more events in 2013 when it has had trouble with juggling events this year.