International Fight Week coming pre-UFC 148

June 18, 2012

The UFC sent out a press release on Monday announcing International Fight Week taking place July 3rd through July 7th.  The week is in partnership with the Las Vegas Convention and Visitors Authority and will include the UFC Fan Expo.

Via UFC press release:

International Fight Week will be the ultimate week-long experience for UFC fans. The inaugural week long celebration of the UFC will feature the largest ever gathering of fighters and unprecedented access to UFC stars, the biggest UFC Fan Expo yet, open workouts with UFC 148 fighters, pool parties and pub crawls hosted by fighters and Octagon Girls, a concert and, of course, the week will cumulate with one of the biggest sporting events of the year: UFC 148: SILVA vs SONNEN II.

Some of the biggest properties in Las Vegas will be hosting UFC themed events during International Fight Week, including the MGM Grand, Mandalay Bay, the Palazzo, the Wynn, the Palms, the EA Sports Lounge at the Cosmopolitan, a Fremont Street experience at the D, Golden Nugget, Golden Gate and El Cortez plus much more

The confirmed timetable thus far for International Fight Week is attached, and highlights include:

·         Final UFC 148 press conference, free and open to public, at Lagasse Stadium at the Palazzo, Tuesday July 3
·         Octagon Nation Truck, with fighter appearances and interactive features, will be at the world-famous Fremont Street from July 4 until fight night
·         A free 4th July concert at Fremont Street featuring 3 Doors Down
·         FUEL TV will be reporting live from Fremont Street on July 4 and 5
·         UFC 148 Open Workouts at XS at Wynn
·         Pool Parties at the Mandalay Bay and Palms
·         July 5 Pub Crawl in downtown Las Vegas hosted by
·         UFC Fan Expo, July 6 and 7, at Mandalay Bay
·         Rock concert with special guests
·         UFC 148 viewing parties throughout the town
·         UFC 148 Official After-Party at Tryst Nightclub at Wynn


Payout Perspective:

The last couple of cards on FX promoted this International Fight Week via ring bumpers.  The UFC is taking advantage of the long holiday week in which many visitors will be coming to Las Vegas with this week-long (5 day) promotion culminating in the big rematch between Silva and Sonnen.  In addition to the event, another widely popular UFC Expo will take place July 6 and 7 which should bring in many vendors and fans to see all of the UFC stars in attendance.  This is a good promotional idea to center around the holiday week as well as one of the bigger cards of the year.

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