The pro wrestling post: Eyeblack, WWE pre-PPV hype and Bellator to Thursdays on Spike?
April 28, 2012
Welcome to another edition of the pro wrestling post.
Shawn Michaels deal with Eyeblack
Former WWE superstar Shawn Michaels has signed an endorsement deal with Eyeblack. The company produces under-eye eyeblack with phrases and logo. Seattle Seahawks running back Marshawn Lynch is also sponsored by Eyeblack.
The deal according to the press release allows Eyeblack to produce and sell product with Michaels’ trademark catchphrases which include Showstopper, Mr. HOF and Mr. Hall of Fame. It will also produce custom designs on camouflauge eyeblack for Michaels’ Outdoor Channel show, “MacMillan River Adventures.”
Payout Take: A nice quid pro quo for Michaels. A portion of the deal was for use of Michaels trademarked phrases. It is a nice product placement for Michaels’ hunting show. But, in general, just what real purpose do the eyeblack strips have? Couldn’t you wear sunglasses to keep the sun out of your eyes?
TNA moves up an hour earlier on Spike TV
TNA will move up an hour to 8pm ET (5pm PT) starting May 31st. According to the press release, it’s “predicated on the fact that there are more available viewers in the 8:00-10:00pm timeslot with less sports competition in the 8pm hour.”
TNA is not doing too bad in the ratings right now. This past week it averaged 1.4 million viewers with a 0.99 rating which was up from the previous week. Bear in mind, the ratings are much better than either Bellator or TUF Live.
Payout Take: Acknowledging the competition and moving it to a slot where it may get move viewers is a good move by TNA and Spike TV. The move likely is gearing up for this fall when the NFL will have more games on Thursday nights throughout the fall. It could also mean sliding in Bellator at 10pm in 2013 with TNA as a solid lead-in and moving it off of Friday nights.
WWE to live stream PPV show on Facebook and YouTube Channel
Without its network, the WWE is utilizing its other social media to promote this Sunday’s PPV which features Brock Lesnar. Earlier this year, the WWE used its YouTube channel to promote Wrestlemania this past year and returns to it to feature a match. Cageside Seats reports that the live pre-show will appear on its Facebook, WWE.com and YouTube channel. The additional free match should draw viewers to one of the outlets and perhaps draw additional buys.
Payout Take: The move helps market Lesnar’s return to WWE PPV and serves as a monitor as to how well visited its social media, especially its YouTube channel is visited. The WWE has produced original content for the channel and it may be a default place for the WWE while it waits for its Network to hit.