TapouT to debut new commercial during TUF

March 6, 2012

TapouT is releasing a new commercial which will debut this Friday night during The Ultimate Fighter on FX. The commercial features Chael Sonnen, Gilbert Melendez, Ryan Bader among others.

Payout Perspective:

The commercial supports TapouT’s #MyFightMatters initiative in which the brand offers weekly prizes for those that follow TapouT on twitter and adds the hashtag. Its a good way for brand integration between platforms. The commercial includes its motorsports sponsorship and also includes scenes of baseball. I am not clear of the tie in so if anyone can chime in that would be great.

One Response to “TapouT to debut new commercial during TUF”

  1. kyle on April 20th, 2012 6:55 PM

    Truely inspiring

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