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TapouT to debut new commercial during TUF

TapouT is releasing a new commercial which will debut this Friday night during The Ultimate Fighter on FX. The commercial features Chael Sonnen, Gilbert Melendez, Ryan Bader among others.

Payout Perspective:

The commercial supports TapouT’s #MyFightMatters initiative in which the brand offers weekly prizes for those that follow TapouT on twitter and adds the hashtag. Its a good way for brand integration between platforms. The commercial includes its motorsports sponsorship and also includes scenes of baseball. I am not clear of the tie in so if anyone can chime in that would be great.

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