Jon Jones and Dominick Cruz will make appearances at NASCAR events in the next two weeks to promote the UFC. Jones will be the “Honorary Race Official” this Sunday and Cruz will be the “Honorary Pace Car Driver” on March 4th.
It was announced Monday that Jones would serve as the Honorary Race Official for NASCAR’s Daytona 500 this Sunday. Jones will participate in pre-race festivities and promote his upcoming fight at UFC 145 in April. (H/t: MMA Mania)
It was announced earlier this month by MMA Weekly that Dominick Cruz would be the honorary pace car driver at the Subway Fresh Fit 500 in Phoenix on March 4th. The race will be shown on Fox. Cruz will debut as a coach on The Ultimate Fighter on FX 5 days later, March 9th.
Payout Perspective:
Anderson Silva also participated in a NASCAR event in Phoenix last November. At UFC on Fox 2 in January we saw Kevin Harvick make an appearance to promote the Daytona 500. With Fox Sports partnering with both sports properties, we will see more of the synergy. It would be interesting to see if this helps both sports garner fans and viewership. In my opinion, I think that the cross promotion helps the UFC more than NASCAR. But then again, I am more of a UFC fan than one of NASCAR.
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