Anderson Silva in pace car at NASCAR event this Sunday

November 8, 2011

Anderson Silva will serve as the honorary pace car driver at the Phoenix International Raceway on Nov. 13 for the Kobalt Tools 500. The race takes place just one day removed from the UFC’s debut on Fox.

Via UFC.com:

“I’ve been a NASCAR fan for a long time and it’s an honor to be part of the upcoming event in Phoenix,” Silva said. “I have much respect for these guys and they are undoubtedly some of the toughest athletes in the world. I can’t wait to get in the pace car in Phoenix.”

Silva will be available to the NASCAR media on Sunday as well.

Payout Perspective:

I am not sure how long Anderson Silva has been a NASCAR fan but this crossover promotion with another one of Fox’s sport properties will certainly benefit the UFC’s exposure. Appearances like this is another perk of the UFC-Fox relationship. Could we see Silva potentially add a NASCAR sponsor to his blue chip portfolio of sponsors? For Silva’s personal brand, it shows a willingness to reach out to an audience that may have some knowledge of the UFC but do not know its participants. It will definitely be interesting to see how he does in fielding questions on Sunday.

2 Responses to “Anderson Silva in pace car at NASCAR event this Sunday”

  1. Robert Adame on November 14th, 2011 1:52 PM

    I was there! ! I’m a huge fan of Silva I got his autograph on my nascar ticket! !

  2. Jason Cruz on November 14th, 2011 10:27 PM

    Very good to here Robert! Did you get a pic with him as well? Were you able to ask him any questions?

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