Burger King is taking advantage of its sponsorship of Anderson Silva with a contest in anticipation of UFC 142 in Rio de Janeiro, Brazil. In anticipation of Silva’s twitter following reaching 1 million, a follower will have a chance to travel to Rio to see UFC 142 and have lunch with Silva at a Burger King.
Silva is at 999,342 twitter followers and counting. Fans are asked to submit a response via twitter to @SpiderAnderson (Silva’s twitter handle) with the hashtag #BurgerKingCelebration to the question: What should Anderson Silva do to celebrate his 1 millionth twitter follower? Silva’s PR agencies 9ine and Ogilvy setup the promotion.
H/T: Robinashville
Payout Perspective:
An good bit of brand activation which helps Silva’s twitter following as well as Burger King. The hashtag should help BK with measuring the promotion to see its reach and effectiveness. It also is a way for Silva to make a run at another Zuffa quarterly twitter bonus. While this idea may not be the most unique, its a very simple form of brand activation through twitter. For Silva, its beneficial to him and his actual time investment is minimal.
Uh…. i havent seen anything on this. Is this in the States or Brazil ONLY?
Mossman,
Its for Brazil only. I was forwarded a link that was in Portugese.
I think the majority of his followers are Brazilian. He’s always tweeting in Portuguese, with very few of those tweets re-posted in English. All I know is that if Silva made eye contact with me while consuming meat, I would be afraid. Very afraid.