NeuLion-UFC introduce new phone app

November 26, 2011

NeuLion, Inc. has introduced an all-access mobile phone app for the Android platform. The app allows Android users to stream UFC PPVs.

As one might recall, NeuLion and UFC entered into a partnership which would enhance

Here are the features of the app via UFC and NeuLion joint press release:

-Live streaming of Pay-Per-View events, weigh-ins and press conferences

-Multiple live video and audio feeds during the broadcast: English, Spanish, Red Corner and Blue Corner

-Ability to score the fight in real-time and get an aggregate of every vote

-UFC fighter index sortable by weight class. Each fighter’s profile has key stats — wins/losses, height, weight, etc.

-Access to the UFC Fight Library of video

-Free videos including: event countdown shows, fighter interviews, press conferences, event previews, fighter workouts and other UFC free video content
TV schedule

-Video highlights and VOD events

-Constantly updated news section featuring articles about the latest UFC fighters, events, interviews and profiles of fighters

Payout Perspective:

The Android app makes sense considering Android made up 44 percent of mobile app downloads in 2010.. While this app definitely allows for continued growth for the UFC audience, the price points remain the same for PPVs. Unless you are on the road, paying for a UFC PPV on your phone for the same price as you would have to pay at home seems disproportionate. Still, it appears that there is access to free content which might make this app something UFC fans may seek to download.

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