NBC Sports announces boxing programming in 2012
November 23, 2011
Boxing will be a new addition to NBC Sports programming in 2012. NBC Sports Network (now known as Versus until 2012) will debut NBC Sports Network Fight Night on Saturday night January 21, 2012 from Philadelphia.
The Fight Nights will be produced on a quarterly basis with fight nights in January, March, June and December in 2012.
Via NBC Sports Network press release:
NBC Sports Group will work with Main Events (Promotions) and Hall-of-Fame matchmaker J Russell Peltz on a multi-promoter strategy for NBC Sports Network Fight Night designed to produce the best quality fights. It is a strategy in which any promoter can participate to get their boxers involved in these programs.
“This is a unique approach to have multiple promoters competing to put fights on NBC Sports Network,” said Jon Miller, President, programming, NBC Sports and NBC Sports Network. “That, coupled with the legendary matchmaker J Russell Peltz serving as our quality control expert, ensures that boxing fans will enjoy exciting and competitive matches.”
It was once rumored that the UFC would land with NBC/Versus. It looks like NBC Sports has chosen boxing to bolster its sports content for 2012. This will be interesting to see how it will compete with HBO, Showtime and ESPN offerings of boxing programming. The multi-promoter approach will be another interesting component of its Fight Nights. How much will NBC Sports Network be able to promote these fighters for a casual audience to tune in? Will NBC Sports invest programming to market the fighters prior to the Fight Nights? We will see how successful these programs will be for the NBC Sports Network and whether it will expand in the future.