UFC Fight Night 25: 1.8 million viewers

September 20, 2011

MMA Junkie reports that UFC Fignt Night 25 held on Saturday night scored an average of 1.8 million viewers on Spike TV. It was the number one cable show in its time slot among the key demo of males 18-34.

The rating also ranked second in its time slot behind college football on ESPN among males 18-49. Despite the good ratings,the numbers are down slightly compared to the past two UFC Fight Nights which received 1.85 (Fight Night 23) and 2.2 (Fight Night 24) respectively.

Payout Perspective:

This is a decent number considering the card and the fact it ran opposite Bellator and football. Its not clear how many people were drawn away from MMA to watch Mayweather-Ortiz but looking at the rating you cannot rule out this factor. If you are Bud Light, the ratings have to be disappointing considering it was the first one presented by Bud Light. We will see if it promotes future shows when the promotion moves to Fox.

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