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Harley Davidson offers motorcycle for Hardy-Lytle winner

August 14, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that the winner of the UFC on Versus 5’s main event will receive a Harley Davidson. Dan Hardy and the retiring Chris Lytle will compete for the Harley Davidson Blackline.

According to MMA Junkie, “UFC officials today announced that either Chris Lytle or opponent Dan Hardy also will receive a 2012 Harley-Davidson Blackline motorcycle.” The motorcycle retails for $14,999.

Payout Perspective:

It would have been nice if there would have some leadup to this promotion. It appears that this was announced today, Sunday. Notwithstanding, Harley Davidson is a longtime sponsor and has promoted the Blackline during other UFC TV events. Almost a fitting retirement sendoff for Lytle, if he is able to win in his last MMA fight.

On another note, the name UFC on Versus 5 is not a title that just rolls off by memory. This should change next year when Versus changes its name and if UFC chooses another network.

Filed Under: marketing, UFC

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