UFC on Versus 4 Payout Perspective
June 27, 2011
Welcome to a mini-version of Payout Perspective as we take a look at UFC on Versus 4 held at the Consol Energy Center. After Nate Marquardt was scratched from the main event, Cheick Kongo and Pat Barry gave one of the more entertaining fights of the year.
Marquardt terminated, reason not disclosed
The biggest storyline going into and coming out of the night was Nate Marquardt. Dana White was purposefully vague when addressing the issue on the pre-fight show on Versus. Marquardt won’t address the issue until Tuesday. This seems way too long to wait to comment on the reasons for his termination from the UFC. From a public relations and personal reputation standpoint, you’d want to get your story out there to the media as soon as possible. Instead, he is waiting three days. What is more interesting is that Marquardt will be giving an exclusive interview with MMAFighting.com.
Kongo KOs Barry
In a thrilling fight, Cheick Kongo came back from almost being knocked out and knocked out Pat Barry in the first round. Barry almost stopped Kongo after a shot floored him and Dan Miragliotta almost jumped in to call the fight. Fortunately for Kongo, he was able to rally and end Barry.
Story book ending for Brenneman
Fighting in front of his hometown fans, Charles Brenneman scored an upset over the up and coming Rick Story. Bad luck for Story who was riding a wave of momentum going into fight Nate Marquardt. After Marquardt’s withdrawal, Brenneman, who was to have fought in a prelim card filled in.
Unexpectedly, convenience store sponsor Sheetz, received good television time as Brenneman’s hand was raised wearing a Sheetz t-shirt at the end of the fight. The back of the shirt also had a nice tag line: ”Spaniard Beat-Downs Made to Order”
Attendance and gate
MMA Junkie reports that the UFC’s Pittsburgh debut drew 7,792 fans for a gate of $562,000. The event ranked 3rd out of Versus events in terms of attendance. Even though there was a prediction of over 7,000, the empty seats were noticeable on television when the camera scanned the crowd.
In leading up to the UFC’s debut in Pittsburgh, the Pittsburgh Business Times (h/t robnashville) ran a story about how the event could bring in an estimated $3 million for local Pittsburgh businesses. The article mentions that hotels had been sold out in the area for the weekend. One thing to note is that it was the same weekend as the Boston Red Sox visiting the Pirates in inter-league play. It was also the weekend of Anthrocon, a “furry” convention. So, it would be hard to attribute all of the tourism revenue coming from the UFC as there were other attractions this past weekend.
Bonuses via MMA Fighting:
KO of the night: Cheick Kongo
Submission of the night: Joe Lauzon’s kimura
Fight of the night: Charles Oliveira vs. Nik Lentz
Each fighter received $50K each.
Odds and ends
Is anyone else noticing that some of the refs are trying to put themselves over with catchphrases or signals to the camera? Perhaps they should just pay attention to the fights.
What’s next for Rick Story? All of his work in getting to be a contender were washed away after his loss. How much does he fall down? And, how much can you attribute to having to fight a guy he did not prepare for?
Despite the Nate Marquardt controversy, the card was entertaining and better than what it looked like on paper. No one could have expected such a wild fight between Kongo and Barry. Also, the Story-Brenneman fight gave viewers an upset.