Golden Boy promises huge promo push for Mayweather return

June 24, 2011

Bad Left Hook reports on the promised promotional push for the September Floyd Mayweather-Victor Ortiz fight. This will be Mayweather’s return to the ring after over a year away.

Golden Boy Promotions CEO Richard Schaefer promises a huge push promoting the return of Mayweather. The fight will be carried on HBO PPV.

Via Bad Left Hook (courtesy of Boxing Scene):

In the coming weeks, there are going to be a lot of these promotional elements in play that are going to be announced. The promotion is going to be running from pretty much now until the night of the fight. …. You’re going to have announcements of different promotional tools being used, many of them new to the sport of boxing. It’s going to be interesting for fight fans, sports fans and the general public to really be part of that experience going into the fight.

Golden Boy hopes that HBO and Time Warner will go all out in promoting the September bout. It is banking on the fans tuning in to see the return of Mayweather. Ortiz is a young, Mexican American fighter that is coming off an exciting fight with contender Andre Berto.

Via Bad Left Hook:

The push begins Tuesday in New York with the first of just two media events on a mini-tour to hype the fight. The second date will be in Los Angeles, but otherwise it looks like the press tour is being scrapped in large part to focus on other forms of promotion.

Payout Perspective:
It will be interesting to see the type of promotional tools used for this fight. Scrapping a media tour seems counter to making a big push to promote the fight.  But, Golden Boy definitely hopes to surpass the PPV buys from the Pacquiao-Mosley fight. And it will look for HBO and Time Warner to give it an assist in putting together a huge promotional runup to the fight. The fight has intrigue as Ortiz is a definite threat to defeat Mayweather. That being said, most hope that Mayweather defeats Ortiz which would (hopefully) mean a fight with Pacquiao in 2012.

2 Responses to “Golden Boy promises huge promo push for Mayweather return”

  1. Narcisist on June 25th, 2011 6:15 PM

    I am guessing they finally figured out this new Twitter thing and are going to finally use it.

  2. Jason Cruz on June 26th, 2011 9:04 PM

    Yes. Apparently Schaeffer didn’t have an account. It shows how far behind boxing is to Zuffa when it comes to using new media to promote its product.

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