• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

UFC all over NYC pre-UFC 128

March 19, 2011 by Jason Cruz Leave a Comment

The UFC is taking advantage of UFC 128 by doing a lot of hype for the event in NYC.

Here are several examples:

Chuck Liddell joining NYC firefighters to march in the St. Patrick Day’s Parade. Liddell even dyed his beard green for the event.  (H/t Cagewriter)

Brandon Vera and Dominick Cruz talking to school kids on Friday. The school kids seemed excited to see them.  A NY Assemblyman was there to talk about legalizing MMA in NY (a little odd as pointed out by Ariel Helwani). Interesting that Vera is back in the good graces of the UFC after being let go earlier this year.

Dana White and Lorenzo Fertitta appeared on NY1 Online’s “Inside City Hall” program to discuss legalizing MMA in NY.

Of course, Jon Jones appeared on local NY tv to do the obligatory choke out. The interview shows why everyone wants Jones to be a face for the UFC. Smooth, articulate and he was able to get out all talking points without straining. When you watch the video, there is a guy that playfully throws a chair at Jones. If somehow, Jones would be injured by it, there would have been hell to pay.

UFC Fighter Jon ‘Bones’ Jones: MyFoxNY.com

Speaking of the Rear Naked Choke, Frankie Edgar was choked out by a local news reporter as a lead-in for its UFC story. (H/t Cage Potato via Dana Whites vlog)

We will have more UFC happenings in Payout Perspective after the event. Enjoy the Fights!

Filed Under: Public Relations, TV, UFC

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

Senate makes mockery of Ali Act hearing

Wrestlemania 42 attendance dips from 2025

How will WWE’s big weekend turn out?

UFC 327 attendance, gate and bonuses

Plaintiffs seeking $270K from Dominance MMA

UFC Seattle attendance, gate and bonuses

Archives

MMA Payout Follow

MMAPayout

Senate makes mockery of Ali Act hearing #boxing #TKO #UFC #Zuffa #ZuffaBoxing https://mmapayout.com/2026/04/22/senate-makes-mockery-of-ali-act-hearing/

People who do martial arts will laugh and tell me it’s fake. But then I ask them why they do martial arts? 😉

Fightful Wrestling @Fightful

Fox Sports Host Rob Parker Doesn't Understand How Grown Men Are Into Wrestling https://www.fightful.com/wrestling/fox-sports-host-rob-parker-doesnt-understand-how-grown-men-are-into-wrestling

I saw Tamaso at SeaTac airport last Thursday

Roman Reigns SZN 💥 @reigns_era

Good god.

#AEWDynamite

Retweet on Twitter MMA Payout Retweeted

Per WWE,

#WrestleMania 42 became one of the highest-grossing events in company history, with record or near-record performances across gate, sponsorship, merchandise, WWE World, On Location VIP experiences and digital.

WrestleMania Saturday was the most-viewed telecast of the

Retweet on Twitter MMA Payout Retweeted

I should point out that according to those at TKO that the ESPN/MVPW boxing deal is a revenue sharing agreement similar to the original AEW/Turner deal in 2019 and not a full paying media rights deal which Top Rank had and wasn't renewed.

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports